How to gain Gambling traffic in Vietnam?

How to run online Gambling ads in Vietnam in 2024

Being a very promising geo for running online Gambling ads, Vietnam still remains a mystery in terms of how to promote online casino offers for its audience.

That’s why RichAds ad network team will share the specifics of working with Gambling traffic in Vietnam, along with insights on the audience, niche development and campaign setup.

What makes launching Gambling ads in Vietnam worth it?

Before getting to the peculiarities of how to approach the online casino audience in the region, let’s take a look at what really makes Vietnam worthy of buying Gambling ads traffic.

Below we listed some points that we think represent Vietnam as an attractive geo to run Gambling vertical offers on!

iGaming market development in Vietnam

According to Statista’s report, the online Gambling market in Vietnam is projected to reach almost $8 million in revenue in 2024 which is four times more than it was in 2017! By 2027 the iGaming market revenue is expected to hit the point of about $10 million with an annual growth rate of 9%.

This signals that the online Gambling industry is only growing in Vietnam as more people spend their time and money on online casinos. Along with that such a growth attracts brands that are interested in promoting their products, so affiliates experience an increased demand for their services.

Vietnamese audience interest in online Gambling and Betting

The populace of Vietnam is highly attracted by online casinos and sportsbook activities, having a habit of making them regular. For example, according to TGM Research 25% of the Vietnamese gamblers bet on sports a few times a week, the other quarter — a few times a month, while the rest who place bets less frequently conclude the minority. Due to this frequency among the gamblers in Vietnam they prevail in the whole Asia-Pacific region!

That produces a demand for more platforms to gamble and bet in Vietnam, thus increasing the target audience for the online Gambling traffic in the region.

Low prices on traffic to run Gambling ads in Vietnam

Vietnam is a Tier 3 geo, which means relatively low payouts but high audience penetration. In its turn this also determines the traffic price, which as in almost any country in Asia is quite affordable.

At RichAds ad network, for example, the CPM (cost per 1000 impressions) bid for Vietnam on pop ads starts from $2.4, while CPC (cost per click) bid for Vietnam on push ads starts from $0.008.

Essentially, the Gambling ads traffic in Vietnam is affordable enough for both beginners and experienced affiliates to run campaigns.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Gambling traffic in Vietnam

Since we know what makes this geo lucrative in terms of market expansion, let’s see who the audience of Gambling advertising traffic is and what goes along with them. In this part we will overview the peculiarities of gamblers in Vietnam, what activities and services they lean towards.

By the way, we’ve already shared insights on Gambling advertising in Vietnam while overviewing the top geos to run online Gambling offers in 2024!

Gambling audience in Vietnam

According to a Start.io report, there are over 3 million gamblers in Vietnam, while the majority of them are males with 56% of the total number. More than a half of the audience is 18 – 24 years old, while a third consists of 25 – 34 year old people. Android devices seem to be the most preferable to gamble, while the most popular mobile carriers are Viettel Mobile, Vinaphone and Mobifone.

Knowing such socio-demographic parameters will help in estimating the people to address in this geo, thus it will help in adjusting approaches to target the needed audience.

Popular online Gambling activities in Vietnam

Gambling and placing bets are deeply rooted in Vietnamese culture, counting several local games such as a dice game called “bầu cua cá cọp” and a token game “xóc đĩa”. In terms of online Gambling, in Vietnam the most popular are slots, blackjack, baccarat, poker and live dealers. Sports betting also has a noticeable part in preferences for Vietnamese audiences.

As for the most popular online casinos and sportsbooks, below you will find 5 popular online Gambling and Betting brands in Vietnam:

  • BK8;
  • Happy Luke;
  • Leon;
  • AW8;
  • VN88.

Common payment methods for Gambling audience in Vietnam

In terms of popular payment methods, in Vietnam the populace is rather unbanked, while most of the financial transactions are preferred to be within e-wallets and alternative paying systems. The most used for online Gambling activities are ZaloPay, ShopeePay (AirPay), Momo, Moca, and Viettal Pay.

Choosing the source of Gambling advertising traffic in Vietnam 

Since online Gambling is still not strictly legal in Vietnam, it may pose challenges while choosing the traffic source for promoting offers. Popular platforms like Facebook and Google Ads prohibit targeting audiences from this region with Gambling ads due to the legal status. That preserves the right for these sources to ban any campaign that violates the policies, so for affiliates it turns into a constant pain with setting up cloaking and other means to avoid moderation.

Another popular promoting source like SEO is also not that effective, since you’d have to establish a website and have an expert team to constantly add new content. SEO advertising is itself a highly competitive market, so it would take time to start making the desired profits.

But there are some advertising formats that are not affected by such restrictions, for example, push and pop traffic that can be bought at RichAds ad network.

  • Push ads are a very trustworthy looking ad format that resembles the regular push notifications users get from platforms and apps. People start receiving push ads after they subscribe to the mailing on a publisher’s website, and will get them as soon as online regardless of the page. That ensures the almost interested audience that will never miss the ads. At RichAds push traffic is relatively cheap as the cost per click in Vietnam starts from $0.008, so you can start running Gambling ads with comfortable budgets.
  • Pop ads are one of the oldest ad formats, being around for almost 20 years. Pops work differently than push: as soon as a user clicks anywhere on a publisher’s site with a special JS script, it opens a new tab with a landing page under or above the current one. This approach perfectly engages the impulsive audience, providing huge traffic volumes worldwide and high CR. At RichAds the pops traffic is also affordable — from $2.4 per 1000 views in Vietnam.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Vietnam has got among the best performing geos on pop and native ads in June.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives examples for Gambling ads traffic in Vietnam

The approaches to compose creatives for Gambling ads vary from geo to geo, so for Vietnam some methods are more effective to engage the audience. Below we listed some examples of popular creative approaches used to advertise Gambling offers in Vietnam!

  • Welcoming bonuses.
    Bonuses upon registration, deposit or freespins for newcomers work well for online casino ads in Vietnam. For some users high bonuses can even be the only motivation to join a new brand.
  • High wins and RTP.
    As there’s a difference in traffic price for geos, there’s also a distinction of what players intend to achieve via Gambling depending on a region. While most of the Tier 1 audience gambles for entertainment, the users from lower Tier regions mostly perceive online casinos and sports betting as a way to earn money. Keep that in mind, as showing how profitable the games are might be a very converting approach.
  • Popular games and slots.
    As any industry the online Gambling has its trends in currently popular games, slots, brands, etc. Some people are more likely to join an already known brand that they’ve heard of somewhere else. You might research what online casinos are the most familiar to the target audience in Vietnam.
  • Interactive pre-landing pages.
    Pre-landing pages, also known as pre-landers, are a very popular approach for advertising online Gambling offers. They are shown to the users before landing pages with the main offer, and intended to warm-up the audience with interactive elements. Usually, for online casinos pre-landing pages contain a fortune wheel with free spins on, for example, bonuses upon registration. After the spins are up, users get redirected to the landing page. Pre-landers might sufficiently increase the engagement and conversion rate.
  • All-in-one landing page.
    Usually the landing pages for advertising the iGaming products show users the way to complete the targeted action, for example, registration or deposit. The page might also highlight additional bonuses or other motivating elements. For popunders, landing pages are the only needed creative to run ads, sometimes paired with pre-landing pages, so as they’re the first thing users see, they must present the registration process and CTA clear and simple.
An example of a landing page used for the online Gambling offers advertising
An example of a landing page used for the online Gambling offers advertising

Setup and optimization tips for promoting Gambling offers in Vietnam by RichAds

Since you know all the essentials on Gambling ads traffic in Vietnam, it’s time to discuss the campaign launching and optimization. Below we shared some useful tips to run Gambling ads gathered by the years of experience of RichAds ad network!

Tips on setting up and optimization Gambling ad campaigns by RichAds:

  • Launch in Performance Mode.
    Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
  • Ask managers for assistance.
    After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, best bid and can provide whitelists for the exact offer and geo!
  • Separate the ad campaigns by device.
    Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
  • Evaluate the best bid.
    To set the most suitable bid to run ads you can, as already was said, contact your RichAds manager or use Predictor that will show the amount of traffic you will get by a selected bid.
  • Start on Premium sources.
    Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
  • Adjust campaigns sources with Optimizer.
    At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
  • Set Automated rules.
    If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

    More guides on how to run Gambling ads on geos

    If you’re looking for more specific guides on your chosen GEOs, we got you covered!
    Find our reports list below.

    Conclusion

    Vietnam is a very promising geo for running Gambling ads, even though it’s not that much explored yet. Since Asia region is slowly but surely gets noticeable by brands and affiliates. In order to not lose high profits on a trending geo, in this article we’ve shared everything you need to buy Gambling ads traffic in Vietnam!

    We at RichAds have been working with Gambling traffic for many years, even having our expertise acknowledged by awards from SiGMA Europe! On our advertising platform you can launch campaigns on push, in-page, pops, direct click and native traffic, with over 220 geos at your service. Along with that you can utilise built-in tools to optimize campaigns or set up conversion tracking via postback. Run profitable Gambling ads on quality traffic by RichAds!

    What is RichAds?
    🔝 High quality push and pop ads,
    🔼 domain redirect and native traffic source,
    🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
    ⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
    ⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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    Dmitry Makarov
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    Linkedin
    Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.
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