How to gain Gambling traffic in Malaysia? Top insights

Being one of the most popular GEO for Gambling, Malaysia still leaves some questions unanswered for marketers.

In the article, RichAds ad network team explains how to buy Gambling ad traffic in Malaysia in detail, from target audience analysis to actual setup tips.

Stay tuned for detailed Gambling market analytics in the region!

Why is Malaysia perfect for Gambling offers? Essential stats

Driving Gambling ads traffic in Malaysia is really lucrative, though the GEO is not that popular among most affiliates yet.

Below we’ll explain why the region is worth your attention.

Lightspeed revenue growth

According to TESTA research, Malaysian iGaming market will reach 1 billion in 2024, which will indicate a 30% growth of the industry in the region. One more stat that proves it is the fact that estimated GGR of USD 360 million is expected to be in 2024, a 35.5% increase from 2023.

What’s more, the overall state of Malaysian economy is improving, it will grow by 4%-5% in 2024. This opens more opportunities for marketers as the amount of payable players also increases.

High spend and interest rate 

Malaysians hugely enjoy sports betting, together with slots and poker, an average spend on iGaming per person is $240 in 2024.

The internet penetration is also high in the region, about 97% of citizens have internet access, and according to Slotegator, for 100 people there are 141 mobile subscriptions, so mobile iGaming is quite popular.

What’s more, TESTA claims that the rise of disposable income among population  greatly influences the interest in online Gambling. 

Cheap traffic

Let’s face it — Asian markets are perfect for marketers due to the affordability of traffic. The cost is really low, while profits can be quite high.

For instance, at RichAds network, the price per click starts from $0.04 for push ads in Malaysia, while for pop ads it’s $4.2 per thousand clicks.

Basically, the fact makes Gambling advertising traffic in Malaysia very attractive for both beginners and experienced marketers, make sure you test it.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Gambling advertising traffic in Malaysia

Who gambles in Malaysia? What are the most popular slot providers? Which payment methods are the most hyped?

Find all the answers in the part and use the info for your campaigns!

Gamblers in Malaysia: stats

It’s mostly men who gamble in Malaysia, with 69% percent of active players, while females are about 30%. The most interested audience is about 25-34 years old,  together with the younger generation of 18 to 24 years old. In terms of devices, Androids do prevail, so it’s better to target these types of users. Leading carriers are Celcom, Maxis, and Digi. 


Most popular providers and slots

There are three popular games according to CasinoWhat in Malaysia, those are games of dice, baccarat and slots. We’ve found several popular providers and slots according to TESTA, do that you’d know which offers to choose.

Top 10 game providers:

  • Pragmatic Play
  • Play’n Go
  • Spinominal
  • Hacksaw Gaming
  • Wazdan
  • NetEnt
  • Onlyplay
  • Betsoft
  • Endorphina

Payment methods to search in Malaysian casino

The most basic payment methods include credit cards like Visa and MasterCard, banks transfers as well as PayPal, Skrill and Neteller. Other methods to search for are local, those are Touch’n’Go, GrabPay, Boost and DuitNow.

Remember that the more payment methods are available, the more players you can attract and retain, so pay attention to the aspect while choosing an offer for Malaysian traffic and search for the wallets and methods we mentioned!

Traffic sources for Malaysian casino offers

Looking for a reliable source of traffic to promote your gambling offers in Malaysia? 

There are several ways to gain Gambling traffic in Malaysia without getting into trouble. 

Unfortunately for many marketers, influence and social traffic aren’t tolerated by the government of the region, and in the second quarter of 2024, Malaysian Communications and Multimedia Commission will actively collaborate with authorities to stop such advertising for good.

Luckily, there are two types of ads that have loyal content policy and aren’t likely to be banned —- push and pop ads.

  • Push ads is a perfect option. They allow you to reach a wide audience without worrying about restrictions or using cloaking techniques. With push traffic, you can engage with real subscribers who willingly receive advertisements, ensuring a loyal audience for your gambling offers. What’s more, the affordability of push traffic, with click prices starting at just $0.04 for Malaysia, makes it an attractive option for Gambling niche.
  • Pop ads are another great idea. The aggressive nature of pop ads aligns well with the interests of the Malaysian audience, known for their active engagement in casino games. Not only that, but pop traffic is cost-effective, allowing you to reduce campaign expenses while maximizing return on investment. With minimal setup requirements, pop ads offer a straightforward approach to launching campaigns, requiring only a casino link and basic targeting to initiate profitable endeavors.

For the best results in Malaysia and other countries, make sure to follow the tag “Best GEOs and verticals” at RichAds ad network to know which exact format will convert best for each country in a particular month. From our retrospective analysis, we’ve found that pop and push ads work best for iGaming in Tier 3 countries, making them ideal choices for your Gambling ads in Malaysia.

Best creatives for Gambling ads in Malaysia

Reaching out to target audience in Malaysia is not a tough task, but it’s crucial to be aware of the most converting approaches.

We’ve gathered four ideas to test for your push ads on Malaysian traffic.

  • Lucrative bonuses.
    Though the income in the region grows, it can hardly be called a rich one. For the reason, applying bonuses on your texts and images is certainly a good strategy for any Malaysian offer. You can also use CTAa and urgency to draw attention to a specific product.
  • New games.
    Users there enjoy different kinds of slots and other captivating games, so a colorful pic of a new activity can attract many users. What’s more, using locally popular games is certainly a go, especially if there are famous mascots on the creatives.
  • Safety guarantee.
    As online Gambling activities aren’t legal in the region, many players don’t risk participating in new casino brands’ games. Assure that your casino takes care of their safety and offers complete anonymity or proven payment methods. 
  • Popular payment methods.
    Show what kind of wallets or alternative payment methods your casino offers. This is also connected with safety as not all the players are willing to pay from their personal credit cards, so assure them that you have more than one secure payment method, like e-wallet, for instance.

In terms of landers, everything’s quite classic — simplicity is the key. The registration form needs to be no more than 5-6 fields, and the process itself shall be clear. You can list bonuses or payment methods somewhere in a visible place, in case your potential client is hesitant!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Setup and optimization for Gambling Malaysian offers: must-do tips

Now you know almost everything about Gambling traffic in Malaysia, let’s look into the essential set up and optimization process.

Must-do hack on setting up Gambling campaigns:

  • Utilize the Performance Mode algorithm. This way you’ll target converting sources with 0 efforts, while allowing the algorithm to automatically optimize your campaign and adjust to the desired conversion price.
  • Diversify your creatives by incorporating a minimum of five images or landers. That’s the best way to expand your audience. Testing different ads is the key to finding an effective approach with a high click-through rate (CTR). For push ads you can use various images, while for pop ads it’s better to incorporate various landers.
  • Segment your campaigns into mobile and desktop. There’s a difference in traffic costs between the two devices. Running separate campaigns prevents mixing campaigns with varying costs.
  • Choose the best bid. Seek guidance from your manager or use the Predictor when unsure about selecting the best bid and achieving a sufficient volume of leads
  • Focus on launching campaigns exclusively on Premium sources. If you wish to obtain high-quality traffic with the highest conversion rate (CR) and valuable leads, this group is your go-to.
  • Assess campaign performance using the Optimizer. There you can access comprehensive campaign statistics on various metrics in one place and make bid adjustments.
  • Automate campaign optimization through Automated Rules. This is the top idea to swiftly eliminate unnecessary sources and enhance profits using your own rules.

More guides on Gambling + GEO

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.


Launching Gambling ads in Malaysia is not a hard task if you know how to do it properly, and now you actually have all the necessary knowledge!

Make sure you test such offer on RichAds traffic to gain even more profits and just reap the fruit!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Victoria Hubkina
Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.

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