September 4, 2020 by Aksana Shakal
Aksana Shakal
Case study: How to advertise online gambling with push ads
Joey Babineau shows how to advertise online gambling with Push ads. Here you’ll find how to set up and optimize a gambling ad campaign.

Push ads and Gambling offers are a brilliant couple to make a profit. Of course, if you know how to do it right. Affiliate marketing expert Joey Babineau shows how to advertise online gambling with Push ads. Here you’ll find how to set up and optimize gambling ad campaign. Also, we’ll show creatives, landing page examples, and some useful tricks. 

The casino offers work extremely well on push ads. It is a great traffic source for a CPA affiliate marketer. As we can start running ads pretty much instantly and getting super chip penny clicks. I chose a lead generation Casino offer for Canada (CPL) with a $4 payout. For 1 day of testing RichPush traffic, I’ve spent $22 and got 521 clicks. I’ve got three conversions on the first day of running.

Joey Babineau

Setting up details:
CPC: $0.045
Mobile devices only
Impressions per user: 2 per day
Clicks per user: 2 per day
Creatives: 5
Landing pages: 3
Budget type: Even

The creatives examples

The landing page example

When you advertise online gambling with the push ads, the main trick with a landing page is that you try to engage the user quickly. Most of the users will scroll their cell phones. So, you need something that quickly catches their attention. It can be a really aggressive headline on push or smth that looks like loading or a game at the landing page where users can quickly click the button and start engaging with your site.

Some tips for launching

📍 Don’t use direct links as you don’t know whether someone clicks throw to the next phase or not. Also, you can’t predict whether you have quality traffic or people drop off. Joey recommends using landing pages when advertise online gambling.

📍 Start with at least five creatives to find the best converting one.

📍Use the spy tool (Adplexity, for example) to see which ads show good results and how they look like. But never steel the creatives — it lowers CTR. Just make them look like the best examples you’ve seen.

Pick the country, sort ads by the day of running. I sort them by more than 12 days. It indicated that ads are run successfully.

Learn more about how to use Adplexity for your greatest profit here.  

📍 People usually play in the evening and on the weekends. But set up the schedule all day long for tests and then optimize results.

📍Contact your manager to get the list of successful sub-lists for your vertical and country to start. 

Watch the video with the full set up process from Joey Babineau here.

The optimization process of gambling offer on push ads

Joey starts to optimize the gambling campaign after 1 day of running. He got three conversions per 521 clicks and spent $22.

If you see the conversions in day 1 it means that your start is great, and you can optimize anything!

  • Analyze which creatives work better.

The test shows that only one creative from five brings all three conversions! 

If you start with one creative and it won’t work, you’ll never know that the problem is in the bad creative or landing page. Learn more about five stages of the offers’ A/B test here and tips on creatives’ A/B test here.

  • Make new creatives that look similar to the winner.  

Now we know which creative was the winning one. We switch off the other versions and make some new creatives that look similar to the winner. 

This is how the winning creative looks like
  • Check which subscribers lists show good results.

After the creatives, look at the data about sub-lists in your tracker and turn off non-converting ones. 

For example, we have one sub-list that has 63 views and no clicks through, so we turn it off.

Joey’s strategy is the following: if he sees that some of the sub-lists have enough views and no clicks through, he understands that the placement is weak. 

After we got some more results we’ll look through more detailed statistics on publisher ID and site ID. But the first day of running is too early for these steps.

  • Check which OS and browser work better.

Statistics show that Android and Linux bring conversions. Chrome and Samsung rule too.

But it’s too early to switch off some of the OS or browser. It’s better to get more data before switching it off.

Watch the video with the full optimization process from Joey Babineau here.

Optimization is a never-ending story but now you know what to look at. Remember that for push ads it’s very important to change creatives in time to avoid their burnout. Let your data drive you to success!

Find high-quality traffic for your gambling offers in RichPush and RichPops.

Want to learn more about Gambling on Push Ads?

👇 Download the webinar recording + e-book for free 👇

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