Push ads are one of the newest ad formats. It appeared in 2018. The main element to engage users is a push notification (or push). Push is a popping up message which looks very much like the new message from the messenger. It contains 2 pictures, title, description, and link to some landing page. Push notification appears in a separate small window in the right corner of the screen on a user’s computer or the top of the mobile phone.
- Push notification advertising: how to set it up and why do you need it
- Why push notifications are so popular: Effectiveness of the new format
- How push notification ads look in different operating systems and browsers
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