Push ads

RichAds Team
Apr 11, 2025
7 min

Push ads meaning

Push ads or web push notifications is an advertising format that looks like a private message or important notification from the website which appears on the screen over the other windows. This advertising format was founded in 2018.

Push notification appears in a separate small window in the right corner of the screen on a user’s computer or the top of the mobile phone.

Push ad can be sent to any user of mobile phone, usual desktop, laptop, and tablet. In other words, to any device with a browser and Internet connection.

Push ad consists of:

the main image which conveys the sense of the offer;
the small icon which explains the main photo;
the headline is the main element to engage users;
the message text shows the main details of the offer.

How push notifications look like on different devices — *How push notification* *ads look like on different devices*

Launch push ads campaigns on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Push ads and push notifications from the apps: is it the same thing?

Push notifications are not a new thing. The notifications itself are known for more than 10 years, but only 5 years ago, push notifications became popular as an advertising format.

Before that, they were used to send notifications from applications or the OS. You have certainly seen such messages as “You have a new message” or “program X has an update” more than once.

push traffic sources RichAds — *Example of push notification send from the application*

In fact, the push notifications ad format looks very much like to usual notifications from apps. Unless the way of how user starts to receive them. Push ads use the other technology which allows sending notifications via browser subscription with help of the server. Notifications will receive the users who agreed to get them in the following form in the website.

How do users subscribe to web push notifications?

Let’s take a step back and look into the process of how push ads traffic generates.

When we talk about notifications from mobile apps – that is one thing. The user starts receiving push notifications from them after installation. They automatically stop when the application is uninstalled. Such push notifications are often used to encourage users to return to a mobile application and spend more time using it.

When it comes to real push ads, things look different. Users start receiving ad notifications after visiting the website with a subscription form. These forms are the first step in generating push traffic.

As a rule, on a desktop, it looks like this:

After the user accepts it, they begin to receive advertising push notifications. It doesn’t matter if the user quits the session or not. The subscription data is already in the database of some push traffic network. The user will receive advertising notifications through the browser’s technology.

Users can subscribe to web push notifications from any device: desktop, mobile, tablet.

Launch push ads campaigns on quality traffic by RichAds!

What are the advantages of using push ads?

Well, now you know the answer to the question “What is push ads?”. It’s time to look at it’s advantages. Let’s find out.

1. 100% visibility and no banner blindness

One of the main advantages of push ads traffic is its almost 100% visibility. A push notification will hardly get lost on a page among other advertisements. Push ads are always on the users’ eyes: on top of other windows on the mobile or in the right corner of the desktop’s screen.

2. Push ads is about real people

Push notifications are received by real people who have subscribed to them. So we can say that push advertising traffic is totally human. There are no other ways to become an ad recipient.

If dishonest owners of the websites with the subscription forms are engaged in cheating (attracting bots), this quickly becomes clear. Typically, ad networks have tools to check traffic quality.

3. High CTR

By far, the highest CTR push ads traffic had in the first year of its appearance. This was the first time users saw such notifications and actively clicked on them. The affiliate marketers got a lot from the new and cheap format at that time.

Even after 5 years, not all users have ever seen the new format. Push ads continue to perform well. The point, of course, is that push users are more loyal and agreed to receive notifications more often.

4. Low cost of push traffic

Compared to the cost of advertising on Facebook or other ad formats, push notifications cost much less. At the same time, cheap push traffic is a good option to start learning affiliate marketing and an excellent way to make a profit for advanced affiliates.

Push traffic can be purchased using the CPC (cost per click) model. CPC starts at $0.005 depending on Geo. For example, at RichAds advertising network, push ads in the USA costs starts from $0.05 and in India from $0.005.

Push Ads in 2025: Complete Advertiser’s Guide (updated)

What verticals are working well for push ads?

Offers that solve users’ problems right now show especially nice results on push notifications. It’s better to choose offers that are aimed to a wide audience with different needs.

A large number of users have the needs in:

money and status (financial offers, gambling and betting, sweepstakes and coupons, e-commerce);
health and beauty (weight loss products, self-care, medicine, biologically active substances);
dating;
entertainments (gaming, VR, video and streaming services, gambling and betting, adult);
news and education (subscriptions to different services (weather, horoscopes, news), online education);
mobile apps and anti-viruses would also work well.

Too specific offers that are interesting for a narrow range of users will hardly be successful on push notifications. Push marketing is appropriate for promoting B2B products and services.

Best Geos and Verticals in Spring 2025

Examples of push ads for different verticals

Launch push ads campaigns on quality traffic by RichAds!

Where you can buy push ads?

Push ads network — is a specific place where an affiliate marketer may buy push ads. Yes, there is no need to collect your own database of push ads subscribers. Push ads networks did all the work for you.

The number of push ads networks started mushrooming in 2018, and new ones are still growing. Nowadays, at least 20 push ads networks are ready to sell push traffic.

Most of the push ads networks are self-served platforms where advertisers can run ads by themselves. Also, some ad networks can manage campaigns by the ad networks’ experts.

One of the significant advantages of push ads networks is that they allow running ads on minimal deposits. It is an ad format, that is good even for newbies with small budgets.

How to choose push ad network: 10 ad networks compared

The best verticals and GEOs to launch push ads at RichAds advertising network

Every month RichAds advertising network gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

The best geos and verticals for push ads in 2025

The top geos for push notifications in March 2025 have sufficiently changed in comparison to the previous month! The audiences from the Japan, Thailand, Türkiye and the USA didn’t show the same courage for affiliate offers in March, being overpowered by higher traffic performance from France, Germany, Brazil and Bangladesh. Now the latter ones are safe to test on push ads along with Indonesia and India.

The list of the best geos for push in January 2025: