How to set up conversion tracking: RichAds + Voluum

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A tracker is a must-have tool for any affiliate. With its help, specialists manage campaigns, monitor conversions, optimize results, and much more.

In this article, we’re talking about ways to connect a tracker to RichAds ad network using Voluum as an example. The algorithm is divided into three stages: generating source traffic, integrating the offer, and creating a campaign in the tracker.

In the article we will show how to set up postback with an offer from an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and give you a pixel.

Let’s get started with Richads and Voluum tracking set up!

Do you have a question: How to integrate other trackers with RichAds?
You can find tutorials on the blog. Find them by searching for “Affiliate Tracking Tutorials“.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with Voluum. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Traffic sources” button in the upper menu of the tracker.

2. Enter “RichAds” in the search bar and depending on the type of traffic choose either push or pops. 

3. After making your choice, save your changes by clicking “Next”. 

And that’s about it. The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.

Moving on to the next stages!

Step 2: Integrating the offer in Voluum 

Let’s start with connecting the ad network. Voluum is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. To do this, find the “Affiliate networks” button in the top right corner.

2. Click the green “Create” button and in the drop-down list, choose “Affiliate network”. 

3. Enter the name of the СРА network in the search bar and pick a template. In our example, we added AdCombo.

4. After that, click “Next” and voilà – the ad network has been connected.

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in Voluum.

2. Click “Create” and choose the “Offer” option.

Look for the “Offers” tab in the upper menu.

3. After that, a window for setting up the offer will pop up. Enter the name of the offer, add a URL address in the “Offer URL” field and if you failed to set up the affiliate program (say, if there weren’t any templates), add tokens to the URL. If you’ve already integrated the ad network, the data will appear automatically.

The next thing you need to do is add the postback. It allows the affiliate network to transmit data about user actions to the tracker.

And in the following points, we tell you how to add an offer if the affiliate network is not integrated.

1. To set up the postback, you need to add the “{click_id}” token, ask the AP managers to provide you with it. For example, if your offer looks like https://my_offer.com and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this: https://my_offer.com?s2={clickid}.

2. In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line. After setting everything up, make sure the postback works properly.

And to finish off the setup, choose an affiliate network from the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. After that, click “Save”.

That’s all, the offer has been integrated, now all that’s left is to create a campaign. 

Let’s figure out how to do it.

Step 3: Сreating a campaign in Voluum

You have already connected all the main sources of information to the tracker, it remains only to combine them into a campaign. For this you need to:

1. Find the “Campaigns” tab in the top right menu.

2. Click the “Create” button and choose the “Campaign” item in the menu that’ll appear.

3. Next, you need to pick the “type” of the campaign, it will determine how flexible your targeting settings will be. In most cases, the “Simple form” will suffice.

4. Choose a traffic source in the “Traffic source” field. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

5. Choose “Redirect” in “Transition between ad and campaign funnel” and also “Offers only” in “Path Destination”. In the “Offers” menu, choose the offer you connected in the article’s previous section.

6. Next, the Tracking & Automizer window will open. All you need to do here is copy the URL, click “Done” and paste the address you’ll get onto the ads you’re launching via RichAds.

That’s all for now! Now you know how to integrate Richads and Voluum tracker, set up postback, and link the tracker with our ad network. The process is inherently simple – just choose the right templates and request data from the affiliate program – everything else is automated.

This algorithm will make the setup process even faster.

Step by step video on how to set up S2S Postback

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.