How to set up conversion tracking at Binom

In this article you will find a guide on how to set up Binom tracker and integrate it with RichAds ad network.

We will show the entire process of a postback integration in a step-by-step order!

In the guide we will share on how to setup Binom tracker, and integrate with ad network, affiliate network, CPA offer, then start a tracking campaign!

Get promo codes for Binom or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Binom: step-by-step guide

Now we will show you how to set up Binom integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

  1. Connecting RichAds with Binom
    At this step, we will show how to add RichAds as a traffic source at Binom. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
  2. Connecting an affiliate network to Binom
    This step is to connect the data collection on the affiliate network side to Binom. That’s required to get affiliate network data on the offer and redirect it to Binom.
  3. Setting up an offer for tracking at Binom
    At this stage, the CPA offer will be connected to conversion tracking at Binom for direct data share. That’s to back-up data given by affiliate networks and ad networks.
  4. Creating tracking campaigns at Binom
    At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Do try to not miss any of those steps, as only if followed in correct order the tool will show more accurate results!

Step 1: Adding RichAds traffic source

Start by creating a traffic source within the tracker. It’s necessary so that the tracker can receive data from our advertising network. 

Use a ready-made template, which is already built into the tracker. To do this, you need to do the following actions.

1. Add a new traffic source

To do this proceed to to the “Traffic sources” tab in the top panel, and then select “Create”.

Add a new traffic source in Binom
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2. Choose an traffic source template

On the new tab appeared click “Load from template”.

Pick a template of traffic source in Binom tracker
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3. Enter ad network’s name

In the list start entering “RichAds” in the search bar, then choose among the matches that roll appeared. In our case we can choose between “RichAds – Pops”, and “RichAds – Push”.

Choose RichAds ad network as a traffic source in Binom
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4. Save changes

As soon as the traffic source selected you can save changes by pressing “Save”.

Save changes in traffic source selection at Binom
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This completes adding the traffic source. The next step is to integrate the partner network.

Step 2: Connecting the affiliate network to Binom tracker

The tracker must be integrated with the platform to receive data from an affiliate program. We show what it looks like on the Dr.Cash affiliate network example.

1. Add a new affiliate network

Find the “Aff. networks” button in the top menu, proceed, and then click the “Create” button.

Add a affiliate network in Binom
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2. Choose an affiliate network template

To do that, click on “Load from catalog” button.

Pick an affiliate network template at Binom
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3. Enter the affiliate network’s name

Start typing the name of the affiliate network in the search bar and click on the desired.

Enter the name of affiliate network at Binom
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4. Copy the postback URL

After you’ve chosen the affiliate network, the data will generate automatically. Now copy the postback address and save it. Then click “Save”.

Copy Postback URL at Binom tracker
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5. Paste the postback URL in the affiliate network

Enter it in the “Postback URL” field when creating a campaign in your affiliate program.

Here’s how it looks in Dr. Cash.

Paste the Postback URL at the affiliate network
In this field, you must enter a link for the postback

When everything is ready, you can save the changes and move on to the next step – the creation of an offer.

Step 3: Setting up the offer for tracking

The next is connecting a CPA offer to the tracker. Here is what you need to add an offer.

1. Create a new offer

You need to select the “Offers” tab in the top menu, and then click “Create” button.

Add a new offer at Binom
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2. Add info of the offer

A window will open in which you must enter data from the offer:

  • Title. You can just copy from the Affiliate Program or come up with your own.
  • URL of the offer. It can be taken from the affiliate program.
  • Country. If you have not yet decided on the region for advertise to, select “Global”.
  • Affiliate Program. Just select it from the drop-down list box. You have already integrated the Affiliate Program with the tracker.
  • Amount of payment. Enter it manually or copy it from the Affiliate Program site.

After filling the needed, press “Save” to finish the adding.

Set offer parameters at Binom tracker
When you have entered the data, click “Save”

Done, you’ve added an offer. Keep adding the necessary offers, and when you’re done, it’s time to move on to the last step and create a campaign in Binom.

Step 4: Сreating a campaign in Binom tracker

It only remains to combine the offer, the source of traffic and affiliate program in a single campaign. To do this, you need to do the following actions.

1. Add a new tracking campaign

Just proceed to the “Campaigns” tab and press “Create”.

Add a new tracking campaign at Binom tracker
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2. Set up your new campaign

In the drop-down window, you must specify:

  • Name. This is the name of the campaign.
  • Source of traffic. This is RichAds push or pops, depending on which sorts of traffic you connected in step #1.
  • Payment model. Select the desired payment model and enter the rate. At this point, you can click “Auto” and the system will collect the data for you.
  • The offer. Just choose the right offer from the list, you added them in the last paragraph.
  • Landing page. If it is not available, select “Direct”, otherwise the tracker will not allow you to save the campaign.
Specify tracking campaigns parameters at Binom
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3. Save changes and copy the campaign URL

If the needed data is put correctly, the campaign URL will generate automatically. Copy it, and then you click the “Close” button in the top right.

Copy Campaign URL at Binom tracker
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4. Paste the campaign URL in RichAds

In a campaign launching at RichAds just paste the campaign URL in the “Destination URL” field.

Paste the Campaign URL into RichAds ad network campaign

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

  1. TargetCPA mode
    Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
  2. Set up Automated rules for your ad campaign
    With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
  3. Set up Micro bidding for your ad campaign
    The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
  4. Thorough assistance from RichAds’ managers
    If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!


Now you know how to set up a postback at Binom tracker, then connect it with RichAds ad network, along with an affiliate network and a CPA offer. By the way, it’s easier with RichAds as it’s already integrated with the Binom!

But as they say, review the results not the thoughts. So it’s time to try a new affiliate tool addition with starting an ad campaign with RichAds! We provide five ad formats, and over 200 GEOs from Tier 3 to Tier 1 to launch a campaign right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Dmitry Makarov
Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.

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