Tier 4 countries

« Back to Glossary Index

What is Tiers in affiliate marketing

All countries in the world of affiliate marketing are conventionally divided into 3 groups (Tiers). No surprise, Tier 1 includes the most attractive countries for an advertiser, Tier 2 and 3 combine developing countries.

Economists classified three categories of countries: developed, developing, and third world. Their evaluation is based primarily on the economic development of the country. Affiliates divide countries into Tiers in a different manner. The focus was on the solvency of buyers and their average income.

One more point was also important: online payment. At first, it was only available in highly developed countries like the USA, Canada, Western Europe, and Japan. Online payments and cards were a novelty in other countries, but affiliate marketing was flourishing there. There are now many payment methods available to almost every part of the world: credit cards, Internet banking, SMS payments, etc. 

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws.

All these characteristics make it possible to divide countries into 3 main groups or Tiers.

Сlick to enlarge

Tier 4 countries meaning

In addition to the traditional Tier 1, 2, and 3, there are also Tier 4 countries. These GEOs are not interesting for affiliate marketers at all. Here your time for preparing an ad and payments for traffic will never pay off.

They include countries with an unstable political situation and a banal lack of advertising channels. It consists of small states as well. 

The list of countries from Tier 4 in affiliate marketing

Tier 4 includes the following countries: Afghanistan, Burkina Faso, Haiti, Iran, Cuba, Malawi, Niger, North Korea, Syria, Sudan, Togo, Chad, Equatorial Guinea, etc.

How to choose the best country for your ad campaign from all Tiers?

The traffic volumes of advertising networks are divided according to the devices they originate from. This information is vital for advertisers who launch mobile offers. If the offer is not tailored for a specific device, it will not be excessive to consider volumes for desktops, mobiles, and tablets.

86% of RichAds push traffic comes from mobile devices.
Desktop traffic makes up 10%, while tablet traffic makes up 4%. Meanwhile, some countries in the ad network have a lot of desktop traffic.

RichAds advertising network team

We have prepared a table of RichAds’ traffic for your convenience.

The table below lists the 15 most popular countries based on impressions across multiple devices. As an example, the USA ranks 7th in mobile traffic and 1st in computer traffic. Brazil takes third place both for mobile and desktop, and its volume is excellent.

Tier 3 countries dominate mobile traffic, but Tier 1 and 2 countries dominate computer traffic.

Push ad impressions statistics for one day in the RichAds ad network

DeviceGEOImpressions Device GEO Impressions Device GEO Impressions
2Mobile THA78941961Computer JPN10371087 Tablet FRA802285
3Mobile BRA47805000Computer BRA7404812 Tablet DEU767170
4Mobile IDN46871235Computer MEX7369488 Tablet IND603451
5Mobile RUS33688524Computer GBR6365387 Tablet USA483149
6Mobile MYS29565182Computer IND4282363 Tablet GBR441908
7Mobile USA21177300Computer CAN4045973 Tablet ESP437941
8Mobile EGY20417781Computer MYS2708893 Tablet CAN341160
9Mobile BGD19189031Computer FRA2534261 Tablet EGY280522
10Mobile PAK17049732Computer DEU2338092 Tablet THA276211
11Mobile IRQ16773369Computer AUS2183120 Tablet ITA260059
12Mobile SAU15187635Computer ESP1795794 Tablet TUR233017
13Mobile ITA13874928Computer CHL1726987 Tablet MYS206880
14Mobile UKR13361289Computer PHL1311729 Tablet BEL186146
15Mobile TUR12399621Computer ITA1244319 Tablet POL181791

*The data is relevant for January 2024

Use RichAds traffic from Tier 2 to make a profit in 2024

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

« Back to Glossary Index
Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

Most popular


Subscribe to our blog