Zero-click traffic meaning
Zero-click traffic is a new advertising format that starts with a user that makes mistakes in the domain or popular brand name. After pressing Enter, they are redirected to a landing page using the “parked” domain with the mistake’s name.
Users do not have to click on any kind of advertisement to access the landing page. The page will appear if they make mistakes in typing. This is how the term Zero-click appears.
Here are some examples of requests where people tend to make mistakes:
- Names of famous brands (Addidas, Amzon, iBay),
- requests that are commonly made,
- popular website addresses.
A zero-click ad looks like a typical website page. That is why affiliate marketers who used to run pop ads can also try them.
What is a Parked Domain?
A parked domain is a registered domain address that hasn’t been connected with a website yet.
It is important for a person who will create a website to check if the domain name is free and register it for themselves. There is no need to have a ready-made website at this stage.
Domain parking consists of buying a domain and reserving it for later use or resale.
A parked domain plays a crucial role in the chain between the user and the landing page. Due to it, an instant redirect to the advertiser’s offer page occurs.
What are the Benefits of Zero-Click Traffic?
The redirect from the parked domain to the offer page works immediately. In other words, the user doesn’t even have time to realize they’re on a parked domain. There’s no confusion at all.
Domain redirects have the advantage of focusing the user’s attention entirely on the opening page.
Since they will not expect to see anything else besides the page they are looking for, it is likely that they will look at whatever you show to them. They are the most engaged and warm viewers. Utilize their attention.
Where to Buy Zero-Click Traffic?
To show ads using this type of traffic, an advertiser needs a user, a “parked domain,” and a service that will connect them all in one place — an advertising network.
Parked domains can be created or purchased ready-made and used at your discretion, for example, for advertising purposes.
There is only one problem: if anybody plans to make good money on parked domain names, they need to register many items and have specific knowledge about how to set up “redirecting ads.”
In this case, an advertising network that has already collected a database of popular parked domain names can be a good choice. RichAds is one of them.
What is RichAds?
🔝 Push and pop ads,
🔼 Domain Redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.