What is an anti-fraud system?

« Back to Glossary Index

Anti-fraud systems, which define a suite of software solutions, are designed for active monitoring and prevention of potential fraudulent transactions. They analyze each transaction in real-time, promptly blocking any suspicious activities.

These systems find effective application across various sectors, including banking operations, online payments, insurance payouts, loyalty points transactions, and others. Additionally, they can be employed to detect and counter click fraud, preventing distortion of data related to clicks on advertisements.

Modern anti-fraud systems take into account numerous parameters in assessing suspicious operations, including payment amounts, unique bank card tokens, user digital fingerprints, device IP addresses facilitating payments, purchase history linked to a specific bank card, the presence of declined payments in the past, and other factors.

Anti-fraud systems also successfully integrate machine learning and artificial intelligence methods into their operations, enhancing their efficiency. This approach allows the systems to learn and improve with each passing day, enhancing their overall performance.

It is crucial to underscore that anti-fraud systems not only serve as protection against fraudsters but also contribute to enhancing the user experience by facilitating the swift and secure processing of legitimate transactions.

Why do we need anti-fraud systems?

1. Detection of fraudulent transactions: through the analysis of financial transaction data, these systems aim to identify potential indicators of fraudulent activity.

2. Protection against cyber threats: in the online space, anti-fraud systems are designed to identify and prevent cyber attacks, phishing attempts, malicious software, and other digital threats.

3. Enhancement of financial transaction security: in the financial sphere, these systems ensure the security of payments and transactions, reducing the likelihood of fraudulent activities.

4. Monitoring user behavior: anti-fraud systems analyze user behavior patterns to identify anomalies and suspicious activities.

5. Reduction of financial losses: by preventing fraudulent actions, these systems contribute to minimizing financial losses associated with fraudulent transactions.

The overall outcome of implementing anti-fraud systems is an improvement in general security and trust in the digital environment, where cyber threats and fraud pose significant risks.

How are anti-fraud systems used in affiliate marketing?

In affiliate marketing, anti-fraud systems are employed to detect and prevent fraudulent activities related to traffic redirection and manipulation. Affiliate marketing involves the buying and selling of internet traffic to generate revenue, and in this realm, various fraudulent schemes may arise. Here’s an example of how and why anti-fraud systems are utilized:

1. Detection of traffic falsification: anti-fraud systems assist in identifying traffic falsification, such as the use of bots or other automated means to artificially increase traffic volumes for fraudulent enrichment.

2. Combating fraudulent redirects: one common fraudulent scheme in affiliate marketing involves redirecting traffic to undesirable or fraudulent web resources. Anti-fraud systems help prevent such actions.

3. Analysis of traffic behavior patterns: these systems analyze traffic behavior patterns, identifying anomalies and suspicious patterns indicative of fraudulent activity.

4. Protection against click fraud: anti-fraud systems are directed at preventing click fraud, where fraudulent participants click on advertisements with the aim of improperly increasing the expenses of the advertiser.

5. Improvement of traffic quality: the application of anti-fraud systems contributes to enhancing the overall quality of traffic, reducing volumes of fraudulent actions, and providing more accurate data for analytics.

In conclusion, the use of anti-fraud systems in affiliate marketing helps mitigate financial risks, increase the effectiveness of advertising campaigns, and ensure honest and transparent practices in traffic generation.

In RichAds, all traffic undergoes thorough screening through the market’s leading anti-fraud system — Adplexity. The advertising network delivers high-quality traffic from exclusive sources across 220 countries worldwide. Additionally, the network facilitates over 5 billion impressions daily. RichAds offers five advertising formats: push, popunder, native, direct click, and in-page.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Related articles:

« Back to Glossary Index

Most popular


Subscribe to our blog