Popup meaning
Popup is an ad format of pop traffic. Popup is a new tab that appears up the page the user has been on. This type of traffic directs the user right to the landing page with the offer.
How can the user trigger this?
To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.
Popup format is the most aggressive form of pop ads. Whether or not you want the new page will appear up the previous one.

Wait: should we still use pop ads in 2023?
While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.
⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!
⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.
⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

Download RichAds e-book about Popups for FREE
We want to make your way to success with pops as easily as possible. So we asked 7 top affiliate marketers about their experience of working with popunders.
In our e-book, you’ll find the advanced guide and more than 100 answers to the most important questions about Popups!
Related articles:
- Pop Ads: How to earn on popups and popunders in 2023?
- Briefly with RichAds: Start with pop traffic
- How to Optimize Pops Ad Campaign Like a Pro
- Download RichPops e-book about Popunders for FREE
- Webinar “How to run Pops like a Pro. RichPops traffic insights” inside!
- 4 Best Pop Ads & Popunder Spy Tools
Launch profitable ad campaigns with RichAds!
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.