Pixel (JS) as well a Image is a small part of HTML-code which is added to the code of the page with targeted action. When the user gets to this page, the conversion is completed.
It is used when an affiliate network doesn’t share the data or if you promote your own offer. Image is a small colorless dot 1*1 px, which is placed in the button with targeted action in the form of code (for example, send the data or subscribe).
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