Conversion tracking meaning
Conversion tracking is a process that allows affiliates to track conversions.
Conversion tracking gives information about the details of conversion: what kind of action had been done, on what OS, device, and other important parameters that affiliates use for optimization of their campaigns.
Conversion tracking in affiliate marketing
When affiliates work with an ad platform, they use conversion tracking to understand what kind of sources and targeting options gives more conversions.
Popular ways for conversion tracking are PostBack and Pixel (JS) or Image.
Why do you need to track conversions?
Postback integration combines information from the tracker with data from the advertising network. You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.
Setting up a postback is exactly the case when you spend time setting it up, but it saves you a lot of time later.
And as a bonus, you get accurate statistics collected in one place and access to automatic features that save your budget.
Which benefits give the postback integration?
- Target CPA
Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you.
You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.
- Access to free auto-optimization features of an ad network
After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.
- Set up custom bids in one campaign
Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.
- Get help from RichAds experts
If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.
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