Conversion tracking

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Conversion tracking is a process that allows affiliate track conversions. 

Conversion tracking gives information about the details of conversion: what kind of action had been done, on what OS, device and other important parameters that affiliates use for optimization of their campaigns.

When affiliates work with an ad platform, they use conversion tracking to understand what kind of sources and targeting options gives more conversions.

Popular ways for conversion tracking are PostBack and Pixel (JS) or Image.

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