February 28, 2020 by RichAds Team
RichAds Team


Conversion is any targeted action which the user should perform on the offer page. For affiliate marketers, the conversion is the thing the advertiser pays a fee for.

There are different types of targeted actions:

  • following the link;
  • filling the form;
  • adding goods to the shopping cart;
  • purchase;
  • email subscription;
  • download of the program;
  • filling the profile after registration, etc.

The offer can consist of a few targeted actions which an advertiser pays for. The more difficult the action, the more expensive it will be evaluated. For example, registration is a simple action for a low price, but an order is a complicated one and the payout will be higher.

Conversion is the last action, anyway. If the user finishes with the registration, it will be counted as a conversion. If he buys something, the payout will be for the purchase.

Related articles:

How color affects CTR and conversion

Postback and Pixel: How to set up them properly

What should I do if I get negative ROI?


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