Calendar Push Traffic meaning
iOS Calendar push traffic is a new form of push notification advertising that appeared in spring 2021. Calendar push ads is one more option to reach iOS and macOS users using push ads.
In fact, calendar push notifications are the same web push notifications. The difference is that they are displayed in the Calendar app on iOS and macOS as a scheduled event.
How calendar push ads look like
When a user enters his calendar in his schedule, he sees calendar push ads that perfectly fit the calendar. Such push ads do not seem as aggressive but catch attention.
Calendar ads have a title, link, and description (optionally). There is no picture needed in this format, so it’s easier and faster to set up such an ad campaign.
The format works like regular push notifications: users must also agree to receive push notifications on any site with a code posted on it.
According to the RichAds numbers, iOS Calendar Push traffic sources convert similar to the New sources (with recently added audiences) where the average CR is traditionally high.
Which Verticals to choose for Calendar Push traffic
Calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches.
The list of the most performing verticals with calendar push traffic looks like this:
VPN, Antivirus (find the guide below)
iOS app installs unavailable for web push
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