2024 encouraged the growth of the already well-known antivirus vertical. This antivirus advertisement guide will teach you everything valuable for launching an advertising campaign.
Antivirus vertical is in top 3 at RichAds ad network, we have a lot of volumes on various GEOs as well as customized whitelists for most popular offers and regions at request. Affiliated reach their highest CR on the vertical easily.
Do we need antiviruses in 2024?
The amount of malware only grows each year, as more advanced technologies appear, malicious soft and hackers find more ways to eliminate basic protection. For instance, according to StationX, the amount of malware and potentially unwanted apps reached 1.2 billions in 2024.
As you can see from the chart below, the amount of the viruses only increases year by year with no recession.
Antiviruses in 2024 are no longer just programs for catching trojans. They became multi-layered protection of devices and information that is stored on them.
The main functions of antiviruses today are:
- Protection: the antivirus can save from dangerous sites, files, and phishing, protect your personal data that on the Internet, emails, and your devices when you use Wi-Fi in public.
- A security advisor: it tells you which programs or apps are suspicious or waste too many resources.
- VPN and browser protection: the antivirus can help you reach sites that are not available in your region, and protect your browsers from unwanted ads;
- Parential control: antiviruses can block certain content from kids view as well as protect them from aggressive websites;
Considering that the number of malware is growing every year, it’s not even worth answering the following question. Do you need antivirus software or not? The answer is clear.
All you need is to bring that to your potential customers. This affiliate marketer’s guide to antiviruses will help you to do it.
Antiviruses vertical in affiliate marketing
Antiviruses is one of the oldest and evergreen verticals in affiliate marketing. It seems that all advertisers who make big money in affiliate marketing now have started with Antivirus affiliate program.
The peculiarity of the antivirus vertical is that its offers are popular all year round, so there is no seasonality for them. It covers various devices: there can be offers for mobile and desktop with different OS.
What concerns payments? They range from $1 to $100, or even higher. As a rule, such offers do not restrict the type of traffic. So anyone can choose which offer to try with which payout and how much to spend on traffic to get a positive ROI.
How to choose an offer for Antivirus in affiliate marketing
Before choosing an offer and country, let’s look at the global trends in the antivirus affiliate industry.
First, look at the statistics for the countries most often exposed to virus attacks. And these are not the richest countries in the world as you might think.
Afganistan, Myanmar, Namibia, Libya, Honduras are the top five countries where cyber criminals are most likely to implement viruses successfully.
All countries of the world can be divided into those where the risk of getting malware is higher and lower. This information can be used to choose an offer or place it on a banner/landing page as an evidence base.
Pakistan, Algeria, Indonesia, Sri Lanka, and Ecuador are the most susceptible to viruses. These countries are appropriate for running antivirus campaigns.
The most protected from malware countries are Singapore, United States, Malaysia, France, and Canada. There is one explanation for this: people there are especially careful about cybersecurity and use antivirus software.
If they are used, then there is a demand for them. But here, the awareness of the population will be higher, so the good old approaches like “Your computer is infected” will most likely not work.
Direct advertisers or Antivirus affiliate programs?
When it comes to the antiviruses vertical, it is not so difficult to find direct advertisers. However, there are many suitable offers in affiliate networks as well.
- If you work directly with advertisers, you will certainly win in the size of payments because you do not have to share earnings with intermediaries.
- If you work through affiliate programs, payments will be less. But at the same time, you will have a choice of several products for promotion, and the affiliate program will provide you with advertising materials and help from managers.
Otherwise, it’s up to you to decide which option to choose.
Popular GEOs for running Antiviruses at RichAds
Which countries are suitable for running antiviruses with push ads at RichAds?
As the vertical is our top 3 verticals, we have a lot of expertise working with it and collected the proven data on launching Antivirus offers in different regions.
Top 6 GEOs for Antivirus affiliates at RichAds:
- USA,
- Japan,
- Germany,
- Canada,
- Australia,
- Great Britain.
In addition, you can ask our managers for the best geos, since this data is constantly changing. They will suggest relevant bundles and help you launch and optimize your campaign. Or track the tag “Best GEOs and verticals” at RichAds ad network.
Why do we recommend running Antiviruses on push notifications?
Why not native ads or social media? The push format is great for antiviruses promotions.
First, the push notification looks like a reminder from the operating system. In this case, it is appropriate to tell the user that his computer may need additional protection. You can customize creatives to look like personalized messages from a system, this approach always works.
By the way, experts on the STM forum think that desktop push notifications are one of the best formats for antivirus software.
Secondly, the affordability, the cost of push traffic is very democratic. It’s a nice option for a start, the price starts from $0.005 per click for Tier 3.
Thirdly, everyone who receives push notifications is a real person who has subscribed to them, so the audience is more loyal as users are ready to recieve your ads.
Finally, the content policy is very loyal, you can use any wording or image without being banned or censored, push ads are quite easy to use.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Creatives for Antiviruses vertical
What do antiviruses give to users? Sense of security from potential loss of money or personal information. When it comes to antivirus creatives, you can play on fear and security.
Moreover, the approaches may be different depending on the country. While intimidation works well in India, in developed countries, people are more concerned about their own security and monitor discounts on antiviruses.
- Informative article + personal appeal.
You can highlight that the antiviruswas selected specifically based on your OS data, for instance, or taken into account your previous searches.
- Shocking message
Remember that many ad networks don’t allow using knowingly false statements such as “Your phone is infected”. In this case, you can use language that does not state the presence of a virus or problem but indicate its possibility.
- GEO + model + statistics.
Research popular phone models in your region and use the data on your creatives, mentioning that such models are most prone to virus attacks on the GEO.
- Discounts and updates.
For such creatives, use well-known antiviruses for this GEO and offer some exclusive deal, you can even limit it by time, this way the product will seem more attractive.
Landing pages for the Antivirus offers
As a rule, popular antiviruses have ready-made, high-quality landing pages. They will come in handy if you launch a funnel version with advertising for a brand and discounts. In this case, you don’t need a pre-landing page at all.
If you choose shocking creatives or creatives with viral threat statistics, you need a pre-landing page. On it, you will need to convince the user to believe in the story you attracted him with, especially if these are options with a personal appeal, an informational article, or a shocking story.
By the way, pre-landers with stories work if you need to tell a scary story about how someone did not install an antivirus and lost a fair amount of private photos.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to run Antiviruses on push notifications
It’s not enough to successfully create different mobile and desktop campaigns to launch antiviruses on push notifications. It would be best if you had more advanced targeting.
- Set up a tracker.
For Antivirus offers the tracker is a must, it really helps to optimize your biudget and turn off unnnecessary or expensive sources quickly. - Start with Performance Mode.
This is an algorithm that does all the work instead of a marketer, and no tracker is needed. Just specify targeting, add creatives and all the optimization work will be done automatically and effortlessly! - Focus on models and manufacturers of devices.
The simplest thing is to split campaigns according to operating systems, but you can do even better and make separate campaigns for different device models or manufacturers. In this case, you can use the model name approach on the creative, which will look more credible for the user.
By the way, at RichAds, you can see the top models and manufacturers in specific GEOs and launch in them.
- Launch campaign on New subscribers only.
Create a separate campaign for new subscribers, this can be done via manual CPC campaign or Target CPA algorithm. These are the people who just subscribed for push notifications. Chances are they haven’t seen any antiviruses push ads yet, so this audience is more likely to have conversions.
- Limit clicks and impressions to no more than 2 per day.
2 impressions and 2 clicks per day is the best option not to overload the user but at the same time, make them think that something is wrong with their device. - Prepare for higher budgets.
Antivirus offers have quite high CPAs and higher payouts, so the budget shall also be increased, make sure to test at least 10 conversion prices. - Separate campaign by browsers.
It’s crucial to create separate campaigns for Chrome and Edge, as the bids are different, contact your managers to find out about the best ones for your offers. - Launch ads on Premium Sources.
Premium sources are the best in the network. It is optimal to start tests with them. You will immediately see which exact sources will convert.
- Ask manager for whitelists.
Make sure to contact your manager for the best sources for your Antivirus offers, we update them weekly and have extensive expertise in source selection for the niche.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to run Antiviruses on iOS and macOS push ads
iOS and macOS audiences are a tidbit for push affiliate marketing. At the same time, everyone knows that regular push notifications were not available for iOS users. But this does not mean that you will not be able to get your piece of the profit from them. Now we’ll tell you how!
RichAds has a push traffic format, which, along with in-page push notifications, makes advertising on push notifications possible for iOS users. Calendar push is a new ad format that is not intrusive for users. And you need to use it right now!
The ad appears within the daily schedule. Such an advertising campaign is set up like a regular one. But here in the sources, you need to choose all the available options with a black dot near the four-digit number. A green dot indicates in-page push notifications. And these campaigns are best tested separately.
A nice bonus: you don’t need a picture for a Calendar push creative, so launching a campaign is as fast and simple as possible.
If you look at the graph of the popularity of iOS devices worldwide, you will notice that they are similar to the top countries running antiviruses in RichAds.
Japan, Australia, Canada, the USA, and the UK are there. Here is the answer in which countries run antiviruses for Mac devices and iPhones.
A kit of antiviruses offers on push notifications
We have made a kit of your most recent and profitable antivirus offers. Find countries and payments for all tastes.
- Yellana
1. ProtectVPN
Multigeo
Up to $12
2. Push collect Windows 10+ Chrome
Multigeo
Up to $0.12
3. CCleaner
UK
Up to $1.04 - CPA Roll
1. Global – Push Subscription Video Player Update – Chrome Android – CPS
Works great with pop traffic
Payout and CR depends on the GEO
2. Global – AVC Antivirus & Cleaner – CPI
Both pop and push
CR/Payout depends on geo
For BR, DE, TR geos average CR is 4.8%
3. FR – Avast Premium – CPA
Push
Payout – $60
Average CR – 1.5-2%
4. WW – AVG Mobile Security – CPS
Push/pop
Payout – $50 except tier 1 countries ($35-40)
Average CR – 4.6%
- Wewe Media
1. [91915] BitDefender (All devices) $49.99 per year – multigeo – payout $72
2. [91068] PureVPN – US/UK/CA/AU/FR/DE – CPA – payout $65.6
As you can see, running antiviruses is not difficult at all. We hope this guide on the vertical will bring you a steady profit on push notifications.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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