Mobile Content Offers or mVAS

Aksana Shakal
Jan 01, 2025
3 min

Mobile Content Offers or mVAS is a specific kind of offers in affiliate marketing that should be launched on mobile traffic. They usually work on a subscription or one-time payment basis.

These offers are usually based on direct or SMS billing. WAP-clicks are about the same things too.

Mobile Content Offers / mVAS meaning

Value-added services give users or subscribers additional benefits. These include any service beyond the basic ones considered standard. One concrete example is mobile banking.

When it comes to affiliate marketing, mVAS are mobile content offers that can be subscription-based or one-time payment content products. Subscription to a streaming service, WhatsApp content, and device-specific themes and wallpapers are just some examples of mVAS.

Try your luck using RichAds’ mobile traffic. Here at RichAds advertising network, we have up to 90% of mobile traffic on push notifications and up to 60% on pop ads.

Why are mVAS offers worth testing?

There are several main reasons that make mVAS offers so attractive to users. Let’s have a brief look at them below.

Enormous audience worldwide.
According to Statista, the amount of people who use mobile devices reached 6.4 billion in 2022 and is expected to grow to 7.7 billion in 2028. It makes the vertical more than lucrative, opportunities for marketers are endless.

Quick payouts without any holds.
Usually affiliate networks pay marketers daily when it comes to mVAS offers, so no long waiting for approval as in other verticals. This pros occurs due to the opportunity of direct carrier billing, which means that the user pays at once, so payments happen as fast as possible.

User-friendly nature.
They don’t require any complicated procedures from your clients. They pay or confirm their order in a few clicks via their phone number and that’s it. No confirmation letters or other personal info required.

Mobile traffic sources

No need to explain that if you are going to run mVAS offers, you need some mobile ads for a start. Let’s discuss this point!

Any marketer can place ads on their blog. Then they will be free. Also, ads can be purchased from many different sources.

Here is a list of sources for mobile traffic:

banners on a site (they should be adapted for mobile),
paid search,
advertising in all social networks (Facebook, Instagram, and others),
in-app advertising,
ad networks with traffic (for example, with pops, push notifications, native ads, and more).

Nowadays, it is especially noticeable how mobile devices dominate desktops when it comes to traffic from ad networks.

In fact, 90% of push notifications on the RichAds ad network come from mobile devices!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

Watch the Webinar “How to Make a Stable Profit with mVAS Offers on Push ads”

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.