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EPC 

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EPC or Earn Per Click meaning

EPC or Earn Per Click — is the ratio that shows an average earning of the webmaster for 1 click of his ads. This value is opposite to CPC, they are usually compared.

If CPC is greater, at the end of the campaign you are at a total loss.

EPC (Earn Per Click) =
= EPI (Earnings per Impression) =
= EPV (Earnings per Visit) =

Learn more about EPC in our e-book

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