Telegram Mini App: Case Study on How to Make $35k Profit

Who is eligible for TMA monetization at RichAds? Main info

Before getting down to an actual case, let’s see who can start boosting their TMAs revenue with RichAds and highlight the main info.

Ads in TMAs at RichAds exist in 4 variations —- push-style, embedded and interstitial banners as well as video ads. 

Main info on TMA monetization via RichAds:

• App audience size.
  Any — from small to bigger ones.
• Theme of TMA.
  All of the possible TMA variations.
• GEO.
  Any Tier.
• Payouts.
  CPC from $0.015, via PayPal or Capitalist from $10, bank wires are available from $500, twice a month. Yet, special conditions can be discussed.
• Backend not required.
  For most formats you’ll need to paste just one code, no technical difficulties.
• Proven advertisers.
  RichAds has been on the market since 2018, and has a base of 500+ reputable advertisers.
• Full ads control.
  You can choose ad topic, frequency and placement as a TMA owner.

How to create a Telegram mini app: 35k revenue case study

Now that you know if you’re eligible for mini app monetization, let’s see how our client  learnt how to build a Telegram mini app, and then successfully monetized it.

All about TMA: creation and main info

Our client decided to create a mini app in Telegram in 2025 as there was a boom of different successful apps. The idea was to make a P2E casual game, with a design inspired by 2010s cartoon games design. 

The mechanism behind this app is really simple — this is a game with its own civilization aimed at earning game coins, users have really flexible opportunities — they can simply tap and perform tasks to get more currency or build strategy and play. 

As a result, players can earn coins that can later be exchanged for real money via alternative currency, which boosts their motivation.

Initial monetization vs monetization via RichAds

At first, the TMA owners monetized the app quite simply — via Telegram stars. Users could buy energy, autotapping and other boosts via Telegram stars. Another idea was to monetize their app via tasks from other projects, yet all these monetization efforts didn’t bring much result.

After that, they contacted RichAds to learn about monetization possibilities and weren’t mistaken — they chose push-style ads and it worked! The ads were added as a task in “Task manager” and users got coins for watching them.

This solution did bring a lot of profit as users were really motivated to watch ads — basically they got coins without much effort.

Results of monetization via RichAds

As a result, our client got high revenue and good CPM due to our CPC format on the new work mechanic, his CPM got to $16.54, and CPC to $0.019 which is also above average. This approach also resulted in high CTR — it got to 83%, while clicks almost reached the 2 million mark.

Overall profit in 30 days reached $35 137, inspiring the TMA owner to continue collaborating with RichAds and monetize their product.

Conclusion

Whether you already own a TMA or are thinking about how to build a Telegram mini app or bot, you now know where to monetize it — RichAds is the solution suitable for anyone!

Go ahead and squeeze the most out of your TMA with us!