TMA Monetization Case: Telegram Clicker Game with 18k Revenue

Clicker games monetization at RichAds: pros and eligibility 

Monetizing your Telegram Mini App (TMA) is a game-changer—literally, in this TMA clicker game case study you’ll learn how much! 

Before getting down to RichAds pros, let’s discuss how ads in mini apps will look like on the platform. Globally, there are four ad types to choose from — push-style ads, embedded banners, interstitial and video ads.

• Push-style ads.
  Resembling conventional push notifications, this format includes an icon, title, and brief text, all of which are tappable and which integrate natively into the user experience.
  
• Interstitial banner.
  A static full-screen image with a title, description, and call-to-action button—a great way to deliver impactful yet non-intrusive messages in TMAs.
  
• Interstitial video.
  A full-screen video ad designed to capture the user’s attention, accompanied by a headline, brief message, and customizable button for additional interaction.
  
• Embedded banner.
  A non-animated image placed organically within a mini app’s UI, designed to blend in with the app design while including a direct link to the offer.

But why choose RichAds for Telegram mini app publishers? Let’s see!

Here are a few reasons why it is worth considering:

• No audience size cap.
  Whether you are just starting out or you already have millions of users, you can become a RichAds publisher.
• Above-average payouts.
  Click-based revenue starts at $0.015 and is paid NET 15.
• No tech hurdles.
  Seamless integration with no need for backend coding or extra paperwork.
• Immediate global advertiser access.
  RichAds connects you with a vast inventory of pre-screened advertisers and automatically switches ads.
• Total ad format control.
  You get to choose how, where, and how often the ads are shown—interrupting your user experience not at all.

Who can monetize a TMA at RichAds?

Literally any publisher.

No matter what size, GEO, or theme is your TMA, you can start monetizing your app with RichAds! What’s more, you can choose any ad vertical, ask for customized design and choose ad frequency.

Below we’ll share the details, stay tuned!

Case Study: customization + monetization of a clicker game

A tap-to-earn clicker game on Telegram, which had been running without any form of monetization at first, partnered with RichAds to experiment with ad revenue potential. 

The result? A clean, completely customized integration that generated over $18,000 in just 20 days.

Step#1: TMA initial info collection

RichAds team discovered a clicker game while scouting for prospects in the TMA niche. After an intro call, the game’s team admitted they’d never experimented with ads—but were intrigued by the possibility of simple monetization without compromising on app design.

Step#2: Customizing ads for optimal results

Since the developers themselves were not familiar with in-app ads, they emphasized the importance of keeping the user interface smooth and uninterrupted.

RichAds complied by offering a tailored integration that gave the game team full creative liberty. Our team made customized ad design, frequency as well as placement to fit into the TMA interface natively by making a customized code specifically for this clicker.

Key changes made:

• Ad format.
  Chose push-style ads to integrate into the app’s operation, without interrupting user experience.
• Placement.
  Strategically placed ads in the rewards section to motivate users, with visibility optimized through centering the banner.
• Design.
  Fonts and colors were tweaked to match the native appearance of the game.
• Frequency.
  Rotation of ads was set to refresh every 8 seconds, displaying new content without flooding users.

Using RichAds’ simple integration script, these changes were implemented quickly without the need for backend modifications.

Step#3: Clicker game case study results analysis

Once live, the campaign exceeded expectations in both revenue and engagement.

Once ad setup was adapted to the app’s requirements, it was integrated successfully into the RichAds platform as a new source of traffic. Monetization testing was set for 2–3 weeks, with estimated click earnings of $0.015–$0.025.

The developers of the game aimed for modest revenue of $5,000 based on audience size and minimum click rates. Instead, they achieved a whopping $18,357 in a mere 20 days!

So how did they manage to achieve excellent performance? Intelligent customization is the answer. Ads were carefully placed for visibility without disrupting gameplay. With performance high, RichAds advertisers began bidding higher for premium placements—pushing average click revenue to $0.0227.

By the end of the trial, the app was generating over $900 a day, more than enough to fund continued growth and attract new players.

Conclusion

This clicker game monetization case proves that with the right partner, even casual TMAs can be turned into money-generating platforms — without sacrificing design or UX.

So, if you’re running a Telegram Mini App and haven’t explored monetization yet, now’s the time. The tools are simple, the support is hands-on, and the results speak for themselves.

Become a RichAds publisher today and start monetizing smarter!