Step #1. Creating a Telegram Mini App from scratch
At first, a mobile game came to RichAds, they decided to test the Telegram mini app space. They already had a popular mobile app, a casual “match-3” game, which is quite easy to transfer into a Telegram mini game environment. There were many reasons why the client was interested.
Reasons to create a Telegram mini app from a mobile application:
- Access to cheaper fresh audience.
On average, the cost of a user in a mini app is lower than in mobile apps. Moreover, this audience doesn’t overlap with their existing mobile app users — Telegram is a completely new market. - Bring new audience into the main mobile app.
Through mini apps you can drive users into the original mobile app, which helps double the total audience. - Monetize the product with ads.
Ad prices and profits inside Telegram mini apps are much higher than in mobile apps. - Ease of Telegram app development.
Especially in this case — since the app was built on React, creating a Telegram mini app based on the existing code didn’t take much time, as mini apps work well with React.
Initially, the app came to RichAds for a full traffic acquisition plan for a brand-new mini app, but also decided to test our make money Telegram app monetization solution.
RichAds team created a media plan that considered the client’s budget and GEO preferences, plus a project for ad monetization. Below we will break down both monetization (which was quite complex — mixing motivated and non-motivated ads) and traffic acquisition.
Step #2. Buying traffic for the new Telegram Mini App via RichAds
The client’s first goal was simple: buy traffic into the new app, starting literally from zero. Their target GEO was CIS, with a budget of around $5000, aiming to quickly gain volume but leave about $100-200 for future testing. Their target was 70-75k users in a single week.
RichAds team recommended the most effective push-style format in Telegram, placing ads inside apps with similar themes — casual games.
Example of push-style ad in Telegram mini apps with RichAds
Optimization was straightforward and handled by the manager: top GEO whitelists and frequency capping (1-2 impressions per day).
Campaign launch details:
- Target GEOs: CIS users (Ukraine, Kazakhstan)
- Format: Push-style ads
- Budget: $5000, with $100-200 reserved for future campaigns
- Target number of users: 70-75,000
- Period: one week
- Optimization: whitelist + frequency capping
Traffic acquisition results
Within one week, the client received 75,012 users in the app, with the majority coming from Ukraine. The campaign also hit the target cost KPIs — total spend was $4823, and the average CPL across GEOs was $0.06.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Step #3. Monetizing the Telegram Mini App
After creating the Telegram mini app and gaining the desired audience size, the client wanted to monetize the traffic.
The RichAds team provided a ready-made monetization scheme to help the client earn $5000 in just two weeks.
Three monetization methods inside one Telegram mini app:
- Push-style banner.
Such a banner appeared in the middle of the screen every 25 seconds, on average 1-2 times per level. The average cost per click is $0.015-0.025. - Push-style ads with auto-click in tasks.
This is a type of motivated advertising, when watching it a user gets benefits in the game, for example, more time, or a breakdown of the stone series. When clicking on the task, the user goes directly to the landing page. Average CPM is $10-12. - Interstitial advertising between levels.
It also allows natively monetizing the Mini App.
The price starts from $1.5 per thousand impressions.
Monetization results of the new Telegram mini app
In just two weeks, the client almost fully recovered their traffic acquisition costs. Total profit reached $4733. Revenue per click varied between $0.012 and $0.02, with the top performer being push-style ads — generating $1843 in one week.
Conclusion
Now you know the secret behind creating a Telegram mini app and monetizing a Telegram mini game — a smart monetization strategy plus high-quality traffic buying.
If you already have a mobile app, switching to the Telegram mini app format is easy. You have a ready-made product that can be quickly adapted and monetized.
RichAds team will help you with every detail — register today and double your profit with Telegram app development, traffic, and monetization!
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