Case: Turn Your Mobile Game into a Telegram Mini App and Earn $5000

Step #1. Creating a Telegram Mini App from scratch

At first, a mobile game came to RichAds, they decided to test the Telegram mini app space. They already had a popular mobile app, a casual “match-3” game, which is quite easy to transfer into a Telegram mini game environment. There were many reasons why the client was interested.

Reasons to create a Telegram mini app from a mobile application:

• Access to cheaper fresh audience.
  On average, the cost of a user in a mini app is lower than in mobile apps. Moreover, this audience doesn’t overlap with their existing mobile app users — Telegram is a completely new market.
• Bring new audience into the main mobile app.
  Through mini apps you can drive users into the original mobile app, which helps double the total audience.
• Monetize the product with ads.
  Ad prices and profits inside Telegram mini apps are much higher than in mobile apps.
• Ease of Telegram app development.
  Especially in this case — since the app was built on React, creating a Telegram mini app based on the existing code didn’t take much time, as mini apps work well with React.

Initially, the app came to RichAds for a full traffic acquisition plan for a brand-new mini app, but also decided to test our make money Telegram app monetization solution.

RichAds team created a media plan that considered the client’s budget and GEO preferences, plus a project for ad monetization. Below we will break down both monetization (which was quite complex — mixing motivated and non-motivated ads) and traffic acquisition.

Step #2. Buying traffic for the new Telegram Mini App via RichAds

The client’s first goal was simple: buy traffic into the new app, starting literally from zero. Their target GEO was CIS, with a budget of around $5000, aiming to quickly gain volume but leave about $100-200 for future testing. Their target was 70-75k users in a single week.

RichAds team recommended the most effective push-style format in Telegram, placing ads inside apps with similar themes — casual games.

Example of push-style ad in Telegram mini apps with RichAds

Optimization was straightforward and handled by the manager: top GEO whitelists and frequency capping (1-2 impressions per day).

Campaign launch details:

• Target GEOs: CIS users (Ukraine, Russia, Kazakhstan)
• Format: Push-style ads
• Budget: $5000, with $100-200 reserved for future campaigns
• Target number of users: 70-75,000
• Period: one week
• Optimization: whitelist + frequency capping

Traffic acquisition results

Within one week, the client received 75,012 users in the app, with the majority coming from Russia and Ukraine. The campaign also hit the target cost KPIs — total spend was $4823, and the average CPL across GEOs was $0.06.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step #3. Monetizing the Telegram Mini App

After creating the Telegram mini app and gaining the desired audience size, the client wanted to monetize the traffic.

The RichAds team provided a ready-made monetization scheme to help the client earn $5000 in just two weeks.

Three monetization methods inside one Telegram mini app:

• Push-style banner.
  Such a banner appeared in the middle of the screen every 25 seconds, on average 1-2 times per level. The average cost per click is $0.015-0.025.
• Push-style ads with auto-click in tasks. 
  This is a type of motivated advertising, when watching it a user gets benefits in the game, for example, more time, or a breakdown of the stone series. When clicking on the task, the user goes directly to the landing page. Average CPM is $10-12.
• Interstitial advertising between levels.  
  It also allows natively monetizing the Mini App.
  The price starts from $1.5 per thousand impressions.

Monetization results of the new Telegram mini app

In just two weeks, the client almost fully recovered their traffic acquisition costs. Total profit reached $4733. Revenue per click varied between $0.012 and $0.02, with the top performer being push-style ads — generating $1843 in one week.

Conclusion

Now you know the secret behind creating a Telegram mini app and monetizing a Telegram mini game — a smart monetization strategy plus high-quality traffic buying.

If you already have a mobile app, switching to the Telegram mini app format is easy. You have a ready-made product that can be quickly adapted and monetized.

RichAds team will help you with every detail — register today and double your profit with Telegram app development, traffic, and monetization!