RichAds team continues a Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere.
Click here to watch the previous videos.
Who is Vlad Zhovtenko?
Vlad started working in digital marketing 23 years ago when banner ads were on the rise. Today, Vlad is the co-founder and CEO of RedTrack – an ad tracking and conversion attribution company.
In 2004, Vlad Zhovtenko created a tool to track some events for the marketing department. It was the prototype of RedTrack Tracker.
What is RedTrack?
RedTrack it’s a powerful tool as well as an ad tracking platform made for marketers and advertisers to help them make their campaigns better and get the most out of their investments.
This tool works online, providing a bunch of features and tools to keep an eye on, analyze, and improve advertising campaigns across different platforms.
Using RedTrack online has its perks. As a beginner, you don’t have to worry about setting up and maintaining your own tracking system. RedTrack takes care of all the technical stuff like keeping servers running, storing data, and making sure everything is secure.
This means marketers can focus on their main tasks without the headache of managing a tracking system. What is more, you can access your tracking data from anywhere, as long as you’re connected to the internet.
RedTrack makes it easy for marketers to track, measure, and analyze how their advertising campaigns are doing in real-time. It works with various advertising channels, like search engines, social media sites, and display networks, giving you a wide scope to work with.
What is RedTrack’s interview about?
Here are the topics from the interview with Vlad we’ve discussed:
- Last year’s achievements for RedTrack and their influence on product development and business approach;
- The impact of proper ad tracking for affiliate marketers in maximizing ROI;
- How aggregating all the data gives affiliates a competitive edge when optimizing their strategies (related to Facebook, Google, native ads, and more);
- RedTrack’s approach to helping marketers understand where their conversions are coming from;
- Real-time tracking and decision-making for affiliate managers;
- Lessons learned by RedTrack: the most important insights gained over the past year in creating a tool that caters to both e-commerce and affiliate marketers;
- Ways to improve current tracking approaches – best advice for beginners.
👇 Watch Ads&Grans talks with Vlad Zhovtenko from RedTrack right now 👇
Get more information about affiliate marketing at RichAds’ Youtube channel
The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.
On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:
- Gambling,
- Betting,
- Dating,
- Antiviruses,
- Finance,
- Sweepstakes,
- Nutra,
- VPN, and cleaners.
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