Esports

Aksana Shakal
Jul 14, 2024
2 min

Esports in affiliate marketing meaning

Esports is a competition between people or teams in popular video or computer games for significant wins. These competitions have a huge advantage: they are running all year round. Esports and affiliate marketing were a perfect match in 2020.

One of the benefits of esports is that players can be anywhere. Viewers also can watch the progress of the game from anywhere in the world. It’s possible with the help of streams.

We all know how Global lockdown affected betting: most sports events were canceled during the Pandemic in spring 2020. At the same time, esports hyped up like never before.

It is not a playground for teens anymore. In 2024, it’s a leading industry with more than 550 million esports fans and huge budgets. Lockdown made this vertical even hotter.

The number of esports fans is growing every year. In the United States, esports surpassed the super-popular NBA and NHL finals viewership.

The earnings of cyber sportsmen are approaching the fees of sports stars.

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.