Self Serve Advertising Network

Lera Melnik
Sep 09, 2024
3 min

What is a self service ad network

Self serve ad network definition is quite simple: it is one of the ways of placing ads where there is no third person or intermediary between an advertiser or media buyer and the launch of ad campaigns.

Self serve advertising platforms usually presuppose that an advertiser or a media buyer do the whole campaign set up by themselves, launch it and fully monitor its effectiveness and profitability on their own.

Key features of self-serve ad networks

In general, self service ad platforms will be different from one another because each one has its own set of developed features and types of traffic they offer.

However, all these ad platforms do share some key features:

Autonomous launch of ad campaigns – in lots of networks with no pre-moderation needed;
Monitoring statistics in real time, generating reports for a more detailed traffic analysis;
Numerous parameters for targeting the right audience, from its demographics to different connection types;
A big number of ad placement options to choose from and purchase in a matter of several minutes.

RichAds is a global advertising network which specializes in such ad formats as push notifications, pop traffic native ads, direct click and others. The network operates on an RTB basis and allows you to launch your ad campaign in a few clicks. The platform offers detailed reports on the profitability of your ad campaign that you can use for optimization.

Launch ads at RichAds right now!

Benefits of self-serve ad networks

We’ve already talked about self service advertising network and what is it, so let’s see why this format if beneficial:

Full control over the ad campaign: all settings and ad materials will be selected by you, so no surprises here;
Real-time bidding: the campaign launch is quick and efficient, most processes are automated and happen without you noticing;
No additional expenses on third party agencies;
Automated campaign optimization processes: most networks offer smart AI algorithms that will take some routine tasks off your to-do list and will allow you to spend this time more wisely.

How self-serve ad networks work

Self service advertising networks mean the simultaneous interaction of several different platforms that help with placing advertisements. So, most self-serve ad networks are connected to DSP or SSP platforms that speeds up the process of ad campaign launch.

This is how they operate:

A user logs into the self serve platform and creates a new ad campaign;
Here the advertiser or media buyer add creatives and text and choose targeting parameters they need (including interests and online behavior);
Then they can set up the campaign budget and a bid price for a click or impression;
After the platform for ad placement has been found and the ad has gone live, the user can check the stats, download detailed reports and optimize their campaign.

Examples of self serve advertising platforms

There are many different self service advertising networks, but we chose some of the most reliable and worthy of your attention.

Here are top 10 self services with different ad formats:

RichAds
SmartyAds
Galaksion
Facebook Ads
PropellerAds
Adsterra
Taboola
Clickadu
Admaven
Amazon Advertising

Launch ads at RichAds right now

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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Lera Melnik

Lera Melnik is a freelance copywriter for the RichAds blog. Having 3 years of experience in accounting for an affiliate network and 2 years writing for affiliate marketing blogs, she has great expertise in the sphere. The author is well-versed in such verticals as Gambling and Betting, Sweepstakes and Nutra.