Why buy traffic to Africa: solid reasons
Many marketers ignore Tier 3 regions thinking they are less profitable or have a low-paying population, which is not true at all, especially for Africa — let’s see why the region will be lucrative.
Reasons to buy high-quality traffic for Africa
- Growing ad spend.
From 2017 the money spent on ads is only growing, by 2025 it’s projected to be 11.8 billion and boost to 13.7 billion in 2029, according to Statista. It means that the users actively consume advertising and revenue from it only grows as well. - Mobile internet boost.
In Africa, according to PwC, mobile internet services are growing faster than fixed broadband (like home internet) because not many people have access to the latter. The growth of 4G and 5G networks is very important for improving connectivity. In South Africa and Kenya, more people will have 4G subscriptions than 3G by 2024’s end, and Nigeria will reach that by 2026. - Digital ads boom.
The landscape of internet advertising is rapidly evolving on a global scale, with Africa —particularly Nigeria and Kenya— experiencing acceleration in this growth.
This surge is largely attributed to the increasing number of individuals gaining internet access and engaging with digital platforms. In Nigeria specifically, retail search advertisements accounted for an impressive 27.3% of paid search revenue in 2023, reflecting the country’s robust online shopping ecosystem.
Now you understand why buying website traffic in 2025 is worth it, let’s see where to buy it, traffic sources and top GEOs.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Where to buy traffic for Africa in 2025
There are many GEOs in Africa with different laws, for instance, South Africa has really loyal policies in terms of ads, including social media, with video content like TikTok and YouTube being the most popular in the region.
While Nigeria has really strict restrictions on influencers and social media ads, with a fine of up to 1 million if the advertising is not subjected to ARCON act.
Same works with Egypt where iGaming activities and ads are strictly banned by laws, and many social media platforms like Google ads and Meta do not accept ads on GEOs where such topics are prohibited.
With that being said, it’s better to focus on ad networks traffic that usually have less issues with content moderation and decent prices, like RichAds.
Undeniable reasons to buy African web traffic at RichAds:
- No restrictions in terms of content and creatives, no matter which vertical you’re advertising, any promo material can be used both for iGaming and Dating 18+.
- High traffic volumes on different formats, for instance, daily impressions on African GEOs on push ads exceed 1.7 billion, while innovative Telegram ads already boast of 2.4 million impressions.
- Low prices, for example, minimal CPC for push ads for South Africa starts with $0.03, CPM for pop ads starts at $7.3, and $0.03 CPC for Telegram ads.
Top GEOs and verticals for Africa at RichAds
So, how to buy traffic that converts for Africa? We’ve analyzed top African regions by volumes and verticals that show best results for affiliates, use them in your campaigns to gain increased CRs and profits!
Top African GEOs at RichAds by volumes:
- South Africa — 330 million daily impressions
- Kenya — 118 million daily impressions
- Nigeria — 0.5 billion daily impressions
- Egypt —- 40 million daily impressions
- Ethiopia —- 332 million daily impressions
- Congo —- 171 million daily impressions
In terms of verticals for Africa, we can highlight four top leaders right now — Gambling, Betting, Telecom and Finance. Yet they may change from month to month, consult your manager to learn the freshest insights!
Follow our “GEOs and verticals” report not to miss which regions and niches are trending this or that month!
Hyped traffic sources to use for Africa in 2025
As we’ve mentioned above, social media ads do convert for Africa, yet there can be many difficulties with their content policies and moderation, so we’ve made a list of top formats that you can easily use at RichAds and face zero problems yet get high traffic volumes!
As a bonus, we’ll provide you with top GEOs per each format at RichAds, stay tuned!
1. Telegram ads in mini apps
Telegram ads in mini apps is a new format by RichAds, looks like classic push or in-page push ads, depending on banner usage and comes in three variations — push-style, embedded, and interstitial.
It’s perfect for African GEOs due to its innovative nature with zero ad blindness, no restrictions on any niche promotion as well as possibility to reach the highest paying audience, like Premium subscribers!
In terms of GEOs, we’d recommend testing Ethiopia, Kenya and Nigeria — they have highest traffic volumes on Telegram ads.
2. Push ads
This format has the highest volumes for African GEOs at RichAds and can be called the most classic of all.
They are a great way to attract visitors, especially for iGaming verticals. Push ads have fewer restrictions and don’t need complicated methods like cloaking. The main advantage of push ads is that they reach real subscribers who have agreed to receive ads, which helps build a loyal audience.
Additionally, push ads are affordable, with costs starting as low as $0.03 per click in Kenya and Ethiopia and $0.07 for Nigeria. This mix of engaging the audience and being cost-effective makes push ads a popular choice for African ads.
Top GEOs for push ads include Kenya, Ethiopia, Nigeria, Congo and South Africa.
3. Pop ads
Pop ads are a kind of online ads that work really well for ad campaigns in Africa, appearing above the content.
There are a few reasons for their effectiveness:
1. Visibility.
Pop ads stand out and are hard to ignore, so people are likely to see them.
2. Traffic volumes.
They are often shown on popular websites, increasing the chances that potential customers will notice them.
3. Low costs.
Pop ads are not very expensive, making them a good choice for affiliates wanting to reach many people without spending too much. For instance, CPM for Ethiopia starts from $1.16 and $3.03 for Nigeria.
Due to these advantages, pop ads have become a favorite way to advertise ads in Africa, in particular on such GEOs as Nigeria, South Africa, Egypt, Kenya, and Ethiopia.
Examples of creatives for African best verticals
Now that you know the main insights on how to buy traffic for Africa, let’s see how to make promo materials on this target audience on the example of push and Telegram ads.
- Success stories for Finance offers.
People on African GEOs love real stories of ordinary people, just make them plausible and insert a catchy heading. - Guessing game for Betting.
Create a sense of power by providing headlines like “Only YOU know who wins” and giving insights on potentially successful teams. - Bonuses application for Casino.
The eternal approach is to write exact bonus sums and offer some freebies from your offer’s website to attract more players!
Conclusion
Now you know all about buying traffic to Africa —- from GEOs and verticals to creatives and traffic sources that are hyped now.
Choose an offer, and launch it on any of top African GEO at RichAds and take your profit to the next level!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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