Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users

There are many ways to monetize Telegram for mini apps owners, yet not all of them are as fast and profitable as native ads at RichAds.

In the article we’ll show real Telegram mini apps case study from our clients as well as explain who can monetize their applications and cooperation conditions for app owners.

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How to monetize your Telegram mini app with RichAds: main conditions

Before getting down to real life examples and telegram monetization case studies, let’s see who is eligible to monetize their apps with us and how the ads will look like in your mini app.

Monetization conditions for Telegram mini apps owners 

  • App audience size: any, from small to huge
  • App theme: any
  • GEO: any
  • Advertisers: 500+ from various verticals, our own base of direct advertisers
  • Payouts: CPC starts from $0.015
  • Payment methods: e-wallets like PayPal, Capitalist and others, starting from $10. Bank transfers are available from $500, all payments made twice a month, yet special conditions can be discussed. Alternative payment methods are also available on request.

Until we start with  Telegram mini apps revenue case studies, we’ll show how native ads in Telegram mini apps at RichAds will look like in your application.

Such native ads are really similar to in-page push notifications, they include an icon and text, appearing above the content, looking really non-disruptive for users. Such advertising doesn’t compete with official Telegram ads, and can be adapted to your app’s design really effortlessly with and set up with no backend integration needed.

telegram case study
Example of native ads in Telegram mini apps by RichAds

3 case studies of Telegram monetization with RichAds

So, now you might be wondering how much I can actually earn with these Telegram native ads and how long will it take to get a decent profit?

We have answers and examples of publishers who managed to increase their income with 62k, 350k, and 1.3 million monthly users, all the Telegram case study details are below!

Case 1: an app with 350k audience

Main case takeaways: 
App: gaming, including puzzles and arcades
Monthly audience: 350k
Timing: one week
Profit: 569 dollars

The client with 350k monthly audience was looking for options to add monetization to the already existing rewarded ads scheme in the game app, but he needed the advertising to fit seamlessly into the app and not be too intrusive. 

RichAds team made a custom design, choosing styles and colors as close to the app as possible, and also, after testing many options in the testing mode, we found a balance between the desired profit and the “aggressiveness” of advertising.

As a result, he got $569 profit in just one week of work with RichAds advertisers, effortlessly and easily.

telegram monetization case study

Case 2: an app with 62k audience

Main case takeaways: 
App: Utilities
Monthly audience: 62k
Timing: one month
Profit: 408 dollars

This was an Utilities mini app with a smaller monthly amount of users, it’s 62K. Initially, the app was monetized by a paid subscription, which gave access to the full app functionality. But the paid subscribers were less than 20%, so the client had the desire to receive more money from the application.

Native ads in Telegram solved the problem of earning more from the app, increasing the profit by 83%. Since the app is a developing one, it was important for the client to make a profit often. 

At RichAds, we have made an individual payment scheme for this client to pay him more often and adjust to his needs, as for now the monthly profit from the app reached $408.

telegram mini apps case study

Case 3: an app with 1.3 million audience

Main case takeaways: 
App: Trading game
Monthly audience: 1.3 million
Timing: one day
Profit: 304 dollars

This is the hugest app among all three, its audience is about 1.3 million and the theme is a trading game. 

Initially, the app was monetized by placing banners of individual advertisers. But there were several problems: most of their users were from European countries, and it was difficult to find advertisers there, as well as strict targeting allowed the app owner to put ads only for a certain audience, as a result, they monetized less than 10% of the users, spending a lot of time resources searching for profitable partnerships. 

With us, the owner no longer needed to look for advertisers as RichAds does all the work for app owners, and this client makes a profit from 95%+ of his audience, resulting in $304 daily profit!

telegram mini apps revenue case study

As you can see, it doesn’t matter what’s the size of your app, you can easily monetize it with RichAds, without the need to look for advertisers, or do some specific backend integration, all will be done for you!

Conclusion

Monetizing your Telegram mini app with RichAds is really easy and can serve as an additional income source, or receive money for obtaining new users, as CPC is higher than prices per click for a motivated audience.

This way you can not only gain money to get new users for the app, but also skyrocket your app’s ROI.

Go ahead, register at RichAds publishers and earn first income today!

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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