3 top tips on creatives in push notifications

RichAds Team
Apr 03, 2019
3 min

Creating effective creatives is easy. Follow the three key rules:

place the picture on the left and the text on the right in the visuals;
position the items on the creo in a way that will trigger users’ desire to pick it up;
add some emotions to the notification.

RichAds shares three key tips on creatives: how not only to influence the user with an attractive offer but also to launch a subconscious interaction with the ad.

First method: the location of the text and graphics

If the visual contains text, place the image on the left and the image on the right.

When the graphics are placed on the left side of the creative, the speed of information processing increases: the user perceives the notification faster and develops a positive opinion.

Examples of creos:

Second method: a desire to interact with the product

If the creative depicts something with which the user may interact, place it in such a way that will trigger a desire to pick it up.

It sounds difficult, but in reality, it’s quite easy. If the item can be picked up with hands, choose photos in which it is positioned correctly, that is, so that you can pick it up.

For example, most people hold a spoon in their right hand while eating. Therefore, place cutlery on the right for easy “interaction” with the right hand.

Let’s look at some examples:

The spoon is on the right, the user is mentally ready to pick it up with his/her hand and get started with the light breakfast.

The latte positioned at an angle is convenient to pick up. Mentally, the user feels that the offer suits him/her, it is “convenient”.

For comparison, an example of an unsuitable visual:

To pick up the cup, you have to turn the handle in the opposite direction.

When you take a look at the picture, you feel that the way the cup is positioned is not convenient.

In poker, players use their right hand to look at their cards. Therefore, a visual for a casino may depict a right hand holding the cards:

Mentally, the user is already engaged in the game process, the cards are placed in a way that he is used to.

Remember: Creo, created for the user and prompting him/her to take an action, convert better.

Third method: more emotions

Add emoji to the signature of the push. Smiles multiply users’ emotional engagement with the ad.

Are you in doubt?

According to the statistics, pushes with emoji get 26% more clicks

Creating effective creatives is easy. Follow the three key rules:

place the picture on the left and the text on the right in the visuals;
position the items on the creo in a way that will trigger users’ desire to pick it up;
add some emotions to the notification.

Create converting creatives. Blast quality RichAds push traffic.

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