How to create and launch Telegram ads campaign

Stay tuned and get ready for bigger profits!

Ads in Telegram mini apps: brief explanation and pros

Before getting down to the actual launch of Telegram ads campaign, we’ll briefly explain the notion of the innovative format by RichAds ad network.

Ads in Telegram mini apps at RichAds exist in 4 variations, can be push-style banners, interstitial banners or videos, as well as embedded banners appearing in such apps as clickers, tap-to-earn games, and more. They in no way compete with official Telegram advertising and look really unfamiliar to most users, boosting CTR.

Why test ads in Telegram mini apps?

• New format. Most users haven’t seen it before, which means that there’s zero banner blindness.
• Loyal content policy. In comparison with traditional Telegram ads that do not allow iGaming ads, this type of advertising is more loyal and works for most verticals.
• Ability to target Telegram Premium users. This ad type allows to target the most paying audience — Premium group.
• Opportunity to target audience with a Positive wallet balance.
  It means that affiliates can choose those users who have money on their Telegram wallet.
• Low pricing. Official Telegam ads are quite expensive, especially if bought directly, while CPC for ads in Telegram mini apps are really affordable. To be exact, push-style ads start from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM and embedded banners from 0.4$ CPM.
• Motivated vs Non-Motivated audience.
  Another advantage is that you can divide your audience by “motivation” and test which one works best for a specific offer!

Now that you know why you should set up Telegram ads, let’s dive into the best GEOs and verticals as well as actual tips to setting up telegram ads.

Best GEOs and verticals for ads in Telegram mini apps

Once you chose native ads in Telegram as a primary format to launch, it’s crucial to select the best GEOs and verticals to start with.

We’ve made our internal research, which can also be checked in the “Best GEOs and verticals” RichAds monthly report, stay tuned for updates!

Best GEOs for ads in Telegram mini apps

• USA;
• Germany;
• Indonesia;
• Bangladesh;
• Vietnam;
• Nigeria.

Top verticals for ads in Telegram mini apps

• Gambling;
• Finance;
• Betting;
• E-Commerce.

Make sure you check the most relevant info with your managers in advance and check out the latest reports before making a choice!

How to launch Telegram ads at RichAds: step-by-step guide

Let’s see how to set up Telegram ads campaign at RichAds ad network, make sure you follow the simple steps to gain maximum out of your campaigns!

Step-by-step to Telegram ads set up

1. Choose a type of creative for Telegram ads.
   Now there are 4 types of ads available at RichAds, you can choose any suitable for you.

• Push-style Ads
  Such ads look just like in-page push ads, featuring an icon and text, delivering high CTR due to its easy seamless integration into a TMA interface.
• Video Ads
  Immersive full-screen video ads that consist of text, button and title, video length is 10-20 seconds, captivating users attention between app transitions.
• Embedded Banner Ads
  Those are fixed banner ads shown in a specific spot within the TMA interface, without appearing over the content, the least intrusive yet engaging format.
• Interstitial Ads
  Full-screen static images accompanied by short texts with a button, suitable for any resolution, ideally shown between levels without gameplay disruption.

2. Add from 5 to 10 creatives.
   It’s crucial for any ad type as this way you’ll be able to test several approaches within one campaign and choose the ones with better CTRs! Test various icons, CTAs or banners, you can order them at RichAds for free, even localized ones!

3. Set up basic targeting.
   Add desired country, OS and language, yet it’s better not to choose the parameters that are too specific, if you just start with testing. Let the campaign run for some time to see which OS and language work best!
   
   Use the “traffic volumes” function to see which GEO has bigger audience, if you have any doubts, or ask your manager for advice — you won’t be mistaken.

4. Implement clicks capping.
   It’s better to limit the amount of times one user can click on the ad, so that you won’t overpay for clicks from the same person and for your ad not to become too annoying for users, 1-2 clicks a day is enough.

5. Decide on Premium and Motivated audience.
   We offer the opportunity to target only Premium users, which can potentially be more profitable, yet you might not get the desired traffic volumes, so it’s better to have 2 duplicate campaigns — one for usual users, the other for Premium.
   
   Same story with Motivated or non-Motivated audience, you never know what will convert best, so just create two campaigns targeting different audiences and see which one works best!

6. Set up the correct bid and budget.
   In terms of bids, it’s better to contact your manager to learn which one will work best for the chosen GEO, in order not to overspend your budget yet get enough volumes.
   
   As for the budget, test at least 10 conversion prices to understand whether your campaign works properly or not. It’s also better to choose an “ASAP” budget type to start getting traffic as soon as your bid is a winning one!

7. Optimize your campaign.
   This stage is a must for anyone who wants to increase the results and decrease the spend. Yet, it’s crucial to set up postback via any integrated tracker, a full list can be found here!
   
   Now you can do optimization via white– or blacklisting, just ask your manager to help with the best sources for your ad campaign. It’s actually a good idea to start with blacklisting to cut off only non-working expensive sources rather than rely on working ones and decrease traffic amount!

Conclusion

As you can see, the set up of Telegram ads campaigns at RichAds is really easy for a marketer with any expertise level, and costs for such ads are quite low as well as marketing efforts.

Go ahead, choose the offer, GEO and start earning money with Telegram ads at RichAds today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.