Best ways to advertise Antiviruses in Japan in 2024

In the article, RichAds team will reveal how to promote antivirus ads in Japan, a really profitable GEO for the vertical.

All the Antivirus advertising trends, from creatives to setup tips and best Antivirus manufacturers are in the post.

Why advertise Antivirus in Japan?

It’s crucial to understand that antivirus ads promotion in Japan is totally a winning idea as the nation is very careful when it comes to informational security.

• High Internet usage.
  Japan has one of the highest internet penetration rates in the world, with approximately 86% of the population using the internet as of 2023. This extensive online presence increases the potential audience for antivirus software ads.
  
• Rising cybersecurity threats.
  Cybercrime is on the rise globally, and Japan is no exception. According to a report by Statista, cybercrime cases in Japan increased in 2023 compared to the previous year. This growing threat highlights the need for effective antivirus solutions.

• Consumer awareness of cybersecurity.
  There is a growing awareness among Japanese consumers about the importance of cybersecurity. According to a survey by McKinsey, 60% of Japanese consumers expressed concern about online security and privacy issues, making them more likely to seek out antivirus solutions.

• Proliferation of mobile devices.
  Japan has one of the highest rates of smartphone usage in the world, with over 86 million users of the population owning a smartphone in 2022, according to Statista. This creates a significant market for mobile antivirus solutions, as mobile devices are often targeted by malware and cyber threats

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Most popular Antivirus brands in Japan

There are several main popular brands to choose when it comes to running Antivirus ads in Japan, make sure you check them out before choosing an Antivirus offer!

• Symantec
• McAfee
• Trend Micro
• Avast Software
• ESET
• Bitdefender
• Fortinet
• F-Secure
• G DATA Software
• Avira
• Qihoo 360
• Kaspersky
• Tencent

Some of them may also offer affiliate programs, we have a list of freshest ones here for your convenience.

Best traffic sources for Antivirus ads in Japan

There are mainly two types of sources that convert for Antivirus offers in Japan and have zero restrictions: push and pop ads.

1. Push ads

Push notification advertisements can boast of the highest CTR, making them an excellent choice for Antivirus traffic. They are particularly effective for promoting downloadable applications, resulting in similarly high conversion rates for push ads.

Furthermore, push ads look like system notifications for users, so take advantage of this feature!

2. Pop ads

Pop traffic is an effective method for promoting antivirus offers. By opening as a separate page beneath the current one, pop ads capture users’ attention and can boost conversion rates. Moreover, landers can be tailored to target specific audiences, making them a powerful tool for reaching potential customers.

With pop ads, advertisers enjoy greater flexibility in their campaigns. Some even resort to scare tactics to drive downloads and subscriptions, such as claiming that a device is infected or that the owner’s privacy is at risk.

Creatives examples for Antivirus ads in Japan

Now that you know the basic info on Antivirus offers launch in Japan, let’s have a look at creatives examples for push ads, as they work best of all for such vertical.

• Use famous Antivirus brands.
  We’ve mentioned the most popular Antivirus brands in Japan earlier, you can take offers from them and make use of the loyalty to the brand name and attract more users.
  
• Apply system notifications.
  A well-known method that will help anyone attract more clients is using a “system warning” notification. This way you’ll remind a user about protection necessity and he’ll certainly click in the ad.

• Imitate message.
  It can be a “payment failed” notification or just an imitation of a personal message with a warning. Just make sure you don’t scare a user too much, be moderate, yet persuasive!
  
• Mention OS in the text.
  If you target desktop devices, you can mention exact version of Windows you’d like to target in your text, same with mobile antivirus, use Android or Apple, depending on your audience!

Important
Contact your RichAds manager to get free localized creatives for Japan made specifically for your Antivirus offer.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Setup tips for Antivirus ads promotion in Japan 

Finally, we’ve made a list of recommendations that will help you succeed in Antivirus ads promotion, whether you’re a newbie or a professional.

6 tips for Antivirus products promotion in Japan

• Launch campaigns on Performance Mode. This algorithm focuses on automatically generating and updating whitelists for your targeting, enabling affiliates to achieve optimal results. No tracking tool is required, as the algorithm handles all optimization based on geographical location and other targeting criteria.

• Set up a postback. For Antivirus offers, it’s essential to implement a postback, allowing you to evaluate campaign results and enhance them more effectively while utilizing AI-driven optimization tools like Automated Rules and Target CPA.
  
• Look for offers in different CPA networks. Payouts can differ from network to network, make sure you check out all the options and choose the most lucrative one!

• Run ads on Premium sources. The less frequently the audience encounters antivirus and utility applications, the higher your conversion potential. Premium traffic sources (such as pop and push ads) are essential for achieving this.

• Launch separate campaigns tailored to device type and browser. This strategy enables you to adjust bids and target users more efficiently. Additionally, you can create creatives that align with specific devices and browsers, ensuring you don’t confuse Chrome with Edge, as they require different bidding strategies.

• Start with larger budgets. Antivirus offers have higher payouts and require larger budgets. It’s important to test at least ten conversion prices to fully assess the effectiveness of the sources and optimize the campaign accordingly.

Conclusion

Follow the tips from the article to gain high quality Antivirus traffic in Japan and double your profits.

Take the most profitable Antivirus offer and run it on RichAds traffic today!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.