What is Target CPA?
Target CPA is an optimization strategy that helps marketers to get to their desired conversion price without any manual efforts.
The algorithm works automatically, adding non-converting sources to a blacklist and adjusting bids via Micro bidding to get to the desired conversion price.
Important: the minimum budget for such campaigns is $50 and the maximum desired CPA is also $50. Tracker setup is a must for the algorithm to work!
How to set up In-Page Push campaign using Target CPA?
Setting up the campaign that will get into your desired conversion price on in-page push ads is pretty easy, let’s look at the simple steps.
Step#1. Choose the optimization algorithm
First of all, when starting a Target CPA campaign on in-page push ads, you need to choose the algorithm in the optimization strategy field.
Step#2. Add creatives and offers link
Then, same as for the usual in-page push campaign, you need to add 5-10 creatives and the link to your offer.
It’s important to integrate a tracker and set up postback in advance for the Target CPA algorithm to work!
Step#3. Choose GEO and device
Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.
Step#4. Write down your desired CPA and budget
You need to choose the price per conversion you’d like to get and write it down, it needs to be no more than $50.
Then, specify the budget per day, it needs to be no less than $50.
Step#5. Set up Advanced targeting
Choose OS, Browsers, Languages or anything else you’d like to specify, though we’d highly recommend not to set up too many parameters from the start in order not to cut your potential clients too much.
That’s it, your Target CPA campaign on in-page push ads is ready and you can start getting conversions on your desired price.
Conclusion
Don’t hesitate to start your in-page push campaign on Target CPA algorithm, it will bring you leads on the desired price automatically without any manual optimization.
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