Push traffic: RichAds
Vertical: dating
Geo: HUN
First of all, I used some images of girls from Google as creatives. I didn’t use any stock photos because I wanted everything to look as simple and natural as possible.
Let me tell you how the push-notification ads have worked on the vertical.
First results
During the first three days, I was targeting all of the sources to check the traffic. I set the bid to $0.025. I was tracking conversion changes through RedTrack and RichAds.
Stats for day 3:
After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.
I changed 3 out 5 creatives and continued with push notification advertising.
After one week
As you can see, after singling out high-converting sources, the stats changed:
- + 0.02% to the visit rate;
- + 702 registered users;
- $8.16 conversion rate.
The outcome is good. Increasing your conversion on the dating vertical with push notification ads is possible. That’s why I decided to share this case with you.
Hence, track your conversion changes, manage your sources in RichAds, and increase your conversion.
Find more case studies here.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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