Case Study: How to Increase Conversion on the Dating Vertical with Push-Notification Ads

Push traffic: RichAds.com

Vertical: dating

Geo: HUN

First of all, I used some images of girls from Google as creatives. I didn’t use any stock photos because I wanted everything to look as simple and natural as possible.

Let me tell you how the push-notification ads have worked on the vertical.

First results

During the first three days, I was targeting all of the sources to check the traffic. I set the bid to $0.025. I was tracking conversion changes through RedTrack and RichAds.

Stats for day 3:

After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.

I changed 3 out 5 creatives and continued with push notification advertising.

After one week

As you can see, after singling out high-converting sources, the stats changed:

• + 0.02% to the visit rate;
• + 702 registered users;
• $8.16 conversion rate.

The outcome is good. Increasing your conversion on the dating vertical with push notification ads is possible. That’s why I decided to share this case with you.

Hence, track your conversion changes, manage your sources in RichAds, and increase your conversion.

Find more case studies here.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.