Telegram Advertising: Key Differences Between CPC and CPM Models

Telegram CPC or CPM: what’s the difference and which formats to choose?

Let’s briefly explain the difference between Telegram monetization models. As we’ve mentioned above there are two of them — CPC vs CPM.

• CPC (cost per click) —- pricing per click;
• CPM  (cost per mile) —- pricing per mile ( cost per 1000 impressions).

Below we’ll have a look at the most popular Telegram ad formats and compare CPM ads vs CPC ads.

1. Telegram ads in mini apps and bots

Telegram advertising in mini apps and bots exists in 4 variations — push-style, interstitial, video and embedded ads. They appear in mini apps such as clickers or tap-to-earn games as well as bots, and do not compete with official Telegram ads. Main pros are that they allow to target Premium users, positive TON balance audience, 

Pricing models vary from format to format at RichAds, let’s have a look at the pricing models per format and see what advertisers can choose. 

Telegram monetization models in mini apps: CPC or CPM?

• Push-style ads.
  Push-style ads mimic standard push notifications with an icon, title (up to 30 characters), and short description (up to 60 characters), acting as clickable buttons. Integrated natively into the Telegram Mini Apps (TMA) interface, they generate around 1.6M daily impressions.
  The model works on CPC with minimal pricing at $0.015 at RichAds.

• Interstitial banner.
  Full-screen static image ads with a title, description, optional branding, and button. Ideal for transitions between game levels, they reach 950K+ daily impressions.
  Works on CPM bids, from $1.5.

• Interstitial video.
  Engaging full-screen videos with text and a closeable button, shown during app transitions. This format captures attention effectively, earning over 200K impressions per day.
  CPM starting at $3.

• Embedded banner.
  Static image banners placed within the TMA interface without disrupting content. Discreet yet effective, they drive 650K impressions daily.
  Operates on CPM from $0.4.

• Ads in bots.
  At RichAds, advertising in Telegram bots is available with adding a description, a call-to-action button and setting up multiple creatives (static banners).
  Pricing on CPM, from $3.8.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Official Telegram ads

This type of advertising is officially supported by the messenger. In this case ads appear in public channels and bots that have more than 1000 subscribers and are marked as advertising. It works as an action, meaning that advertisers compete with each other.

The official Telegram advertising operates on CPM model, with a minimum of $0.1 TON, which is $0.31 USD.

3. Ads in Telegram channels via posts

An unofficial way to advertise in Telegram is to contact the owners of big channels and ask them to make a native-style post or advertise your product in any way they offer. In this case, the price may be fixed per post or per several posts per month.

However, there’s a lifehack to check our catalogues like Telega.io that show approximate price per day depending on the channel rating, subscribers amount, and ER (engagement rate). Below, you can see an example of how it can look like!

Telegram ads CPM vs CPC pricing by GEO

There’s no official data on official Telegram ads CPM as well as channel ads CPM/CPC, yet we’ve made some research on average pricing for you to have a better understanding of your budget.

Official Telegram ads and channel posts pricing comparison

Below you’ll find a total breakdown of official Telegram ads and advertising in channels by posts by GEO.

Telegram ads in mini apps: average pricing and budgets

Luckily, most formats on Telegram ads in mini apps and bots as of now do not depend on GEOs as of now, there are minimum prices per each format and recommended prices to gain enough traffic.

Telegram ads in mini apps pricing by format at RichAds:

• Push-style.
  USA:  $0.043 CPC
  India: $0.035 CPC
  Nigeria: $0.031 CPC
  Indonesia: $0.042 CPC
  Philippines: $0.03 CPC
  
• Interstitial banner.
  Minimum: $1.5 CPM
  Recommended: $2.74 CPM
  
• Embedded banner.
  Minimum: $0.4 CPM
  Recommended: $0.89 CPM
  
• Interstitial video.
  Minimum: $1.5
  Recommended: $4.2
  
• Ads in bots.
  Minimum: $3.8
  Recommended: $6.8

In terms of budget, you can get started with $150 at RichAds, if you wish to have free creatives, whitelists and have your Telegram campaigns managed, you can deposit $3000 and have it all set up!

Conclusion

Now you know all about Telegram advertising CPC or CPM, which formats are the most affordable and the budgets you need to get started.

Go ahead, choose a Telegram ad format at RichAds and boost your profit significantly!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions on Telegram CPC and CPM models