How to set up conversion tracking at PeerClick

How to set up conversion tracking at PeerClick

Today we bring you a step-by-step guide on how to hook up the PeerClick affiliate marketing tracker with RichAds ad network.

Any postback integration might get tricky, so we will walk you through every important part. Let’s get into it!

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into PeerClick! Also we will show how to connect an offer from affiliate networks that aren’t integrated with PeerClick.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help via telegram. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at PeerClick: step-by-step guide

Now we will show you how to set up PeerClick integration with RichAds ad network, affiliate network and the offer for your ad campaign! Everybody’s got a PeerClick account? Then let’s get into it!

What will be in the guide:

  1. Connecting RichAds with PeerClick
    At this step, we will show how to add RichAds as a traffic source at PeerClick. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
  2. Connecting an affiliate network to PeerClick
    This step is to connect the data collection on the affiliate network side to PeerClick. That’s required to get affiliate network data on the offer and redirect it to PeerClick.
  3. Setting up an offer for tracking at PeerClick
    At this stage, the CPA offer will be connected to conversion tracking at PeerClick for direct data share. That’s to back-up data given by affiliate networks and ad networks.
  4. Creating tracking campaigns at PeerClick
    At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Also we will show how to add an offer if the affiliate network isn’t already integrated with PeerClick tracker.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with PeerClick. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Sources”

The button can be found in the upper menu of the tracker.

2. Enter the traffic source name

Type “RichAds” in the search bar and depending on the type of traffic choose either push or pops.

3. Save changes

After making your choice, save your changes by clicking “Create traffic source”.

Create traffic source at PeerClick

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: Connecting the affiliate network to PeerClick tracker

Let’s start with connecting PeerClick to an affiliate network. PeerClick tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Find “Affiliate network” tab

You can find the tab button in the top center of the screen.

2. Add the affiliate network

Click the green “New” button and in the drop-down list, choose “Affiliate network”.

3. Enter the name of the СРА network

Type the affiliate network’s name in the search bar and pick a template. For our example, we added MostBet.

4. Save changes

After that, click “Create custom template” – the affiliate network has been connected.

Step 3: Setting up the offer for tracking

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in PeerClick.

In the tab click “New” and choose the “Offer” option.

2. Add the URL address of the offer

After that, a window for setting up the offer will pop up. Enter the name of the offer, add a URL address in the “Offer URL” field. If you’ve already integrated the affiliate network, the data will appear automatically.

3. Choose the affiliate network

Type the affiliate network name and choose the needed among the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. Then press “Create offer”.

Create offer at PeerClick

Step 4: Сreating a campaign in PeerClick tracker

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Find the “Campaigns” tab

It is in the top left menu.

2. Add new campaign

Click the “New” button and choose the “Campaign” item in the menu that’ll appear.

3. Set the traffic source

Choose a traffic source in the “Traffic source” field. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

4. Set transition type and choose the offer

Choose “Redirect” in “Campaign type” and also “Path” in “Destination”. In the “Offers” menu, choose the offer you’ve connected previously.

5. Get the URL address

Next, the Tracking window will open and you need to copy the URL there and click “Create”.

6. Add the URL address to RichAds

Proceed to the campaign at RichAds platform and paste the postback URL address in the “Destination URL” field.

Paste the URL into 'Destination URL' at RichAds

How to add an offer if the affiliate network isn’t integrated?

In the following, we will tell you how to add an offer to PeerClick if the affiliate network is not integrated.

1. Get “{clickid}” token

Ask AP managers to provide you with the “{clickid}” token for your offer.

2. Add the “{clickid}” token to your offer URL

For example, if your offer looks like and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this:{clickid}.

In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line.

3. Save changes

After you’ve set everything up, check if it’s all in place and click “Create offer”.

Insert 'Offer URL' at PeerClick

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

  1. TargetCPA mode
    Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
  2. Set up Automated rules for your ad campaign
    With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
  3. Set up Micro bidding for your ad campaign
    The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
  4. Thorough assistance from RichAds’ managers
    If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!


Now you know how to set up postback at PeerClick tracker, add offers and integrate it with ad networks and affiliate networks. The process is very simple as RichAds is already integrated with PeerClick, which is almost a review of its effectiveness!

We at RichAds don’t take anything by speech but by practice. So if you know how to set up a tracker, it’s better to use this opportunity. Then, right away you can start an ad campaign in five powerful ad formats and 200+ GEOs from Tier 3 to Tier 1! Run profitable campaigns with RichAds.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Dmitry Makarov
Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.

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