Try Interactive Advertising in Telegram: Playable Ads by RichAds

What are Playable Ads on Telegram Mini Apps?

Basically, Playable Ads are interstitial pages that users can interact with, for example, by simply tapping the screen, or even through a full-scale demo version of a game, or platform. Such advertisements appear directly in Mini Apps and present the Telegram audience not only with the opportunity to notice the product, but also preliminary try out it first-hand, thus increasing user engagement!

Since the moderation policies at RichAds are independent from the messenger’s official ad platform, this provides a variety of products with a new way to be promoted. For example, Playable Ads are functionable enough to present games, media, iGaming and financial platforms in a seamless liability-free experience even for the completely new users to these categories.

Could Playable Ads become a new trend for Telegram advertising?

Well, if they haven’t already! Interactive advertising has proven itself worthy many times before, even applied for various other traffic sources, think of pre-landing pages for pops. Giving the opportunity to explore the offer in practice is just another way of personalized ads, putting the individual experience as top priority. And currently making the approach as close to the expected target audience on Telegram as possible is what’s trending!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How Playable Ads boost interaction with the Telegram audience

But are Playable Ads as effective as they seem? In this part we compared the performance of interactive ads with other similar yet less engaging types of advertisements in TMAs to evaluate the difference!

Non-interactive interstitial ads

Interstitial formats in Telegram Mini Apps are represented by interstitial banners and interstitial video ads at RichAds. These types of advertisements appear to users between the transitions in applications, showcasing the products either by a static image or dynamic media file.

We approached three advertisers who were actively running interstitial ads campaigns on RichAds’ Telegram traffic and gathered the initial data on performance. Below, you will see the results our clients experienced with the non-interactive interstitials.

Key observations on interstitial ads:

• Attractive yet not that engaging.
  Though interstitial ads might provide a better audience response in comparison to many ad formats on Telegram alike, this doesn’t guarantee the successful approach as many users treat them like any other advertisement.
• Risk of tiring the audience.
  Even if taking video ads on Telegram, there’s still a risk that after seeing an advertisement of this type repeatedly, it’d lose a part of its effect, thus leaving the audience with a new form of banner blindness.
• Additional steps required to try out the product.
  Since such ads only present users with a good-looking picture of the promoted product, that could leave many questions and doubts unattended, and not everyone is desireful enough to proceed for the actual trial.

Interactive Playable Ads

We offered our advertisers to test the Playable Ads as well in addition to their current interstitial campaigns, setting the targeting parameters alike. Starting from just $3 CPM to launch a campaign, they were intrigued how well could the interactive ads perform in comparison to their previous promotions. In fact, they were more surprised by the results!

During an indentical period of advertising, Playable Ads showed an extreme increase in attracted leads following the interactive experience right to the advertised product. If before the improvements were expected to affect the campaigns by about 10%-15% performance increase, the tests showed that such ads provide an engaging approach with up to 40% effectiveness growth!

Key observations on Playable Ads:

• Improved engagement with the audience.
  Adding the interactive experience sufficiently affected the CTR, conversion rate and overall lead quality, now that targeted audience forms the demand by their direct interest to the product.
• Better product visibility and representation.
  As Playable Ads are impossible to miss, yet seem quite entertaining, this builds up both brand awareness and deeper knowledge of what to expect from the product right away, thus strenghtening its position among competitors.
• All-in-one full marketing funnel.
  Basically, one advertisement can walk the audience through all essential points of a marketing funnel, starting from the initial interest, proceeding to desire on joining and getting the trial experience — all in one step.

Advertising testimonials on testing Playable Ads: proof of profit

We asked our advertisers who tested the new Playable Ads among the first to share what they thought of this advertising format. For example, gaming apps promotion seems to be going specifically well with the interactive approach:

It seemed that while testing the new Playable Ads format we got the most active users to our application! Surprisingly, the retention rate exceeded anything we ever experienced from promotion via other advertising types. Looking forward to seeing what can be achieved with higher budgets.

A gaming application owner on Telegram Mini Apps, regular advertiser at RichAds

Gambling promotion on Telegram has also been a very sensitive topic, especially for the fresh audience, but making such offers easier to interact looks like a good combo:

After trying out the playable format we noticed an unusually stable increase of deposits, even comparing to the most successful promotions under our belt. Perhaps, that is due the ability of spinning rewardful slots and get the courage straight away from the advertisement. Sounds insane, but for now playable seems the way to the most solvent clients!

A gambling offers advertiser at RichAds

Not only entertaining products have experienced the boost from utilising Playable Ads for promotion, but even business-related platforms found the interactive approach more than appropriate:

I really enjoyed working with this format, not only for making it interesting for new users to get acquainted with the app, but also for the brand visibility boost! Have already heard of some people from the community that they came to our application exactly because of how it was presented to them in the first place. Currently, I reckon that Playable advertising might be the best way for buying traffic to Telegram mini-applications.

A business application owner on Telegram Mini Apps, advertiser at RichAds

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to start a Playable Ads campaign at RichAds

Can’t wait to start an advertising campaign on Telegram with the new Playable Ads format? Let’s see what it takes to launch interactive ads at RichAds platform!

1. Select the Playable Ads type for Telegram promotion

First of all, while creating your Telegram ads campaign at RichAds you need to choose the Playable Ads creative type. Note that, it’s one creative format per a Telegram campaign, so if you planned on scaling the promotion across other available TMA ad types at RichAds, you’d need to create separate campaign for that.

2. Set up the interactive creatives for Playable Ads

Uploading a creative for interactive Playable Ads is not that hard as it could seem:

• The creative must be an HTML5 powered file, not exceeding the 2 MB size;
• Only one interactive creative is available to be added, for more you’d need to launch a separate campaign.

3. Examine the full scale of targeting capacity

Apart from the targeting reliant on the country, regions, cities, OS and language, you can consider advanced parameters to attract more relevant and paying audience precisely on Telegram:

• Premium subscribers only — to approach the users with Telegram Premium exclusively, as they seem more solvent by default;
• Users with positive Wallet balance only — to engage only with the Telegram audience that has funds on their TON wallet.

Additionally, you can specify whether rewards are promised upon interacting with the advertisements.

Warning!
It’s highly not advised to narrow down the targeting parameters straight away to keep the traffic flows stable on tests.

4. Adjust budgeting for the Playable Ads campaign

It’s recommended to start with minimal daily budget not less than $25, while the minimum bid for Playable Ads starts from $3 per 1000 impressions. Ideally, it’s best to set up the budget calculated by 10-30 expected conversions to experience the true performance of the interactive ads.

As a plus, by turning on the ‘ASAP‘ option you’d get the placements as soon as your bid hits the WinRate, potentially providing the advertising campaign with up to 35% traffic increase!

Oh, that might be useful!
If you want to be sure your campaign is well configured — contact your personal manager at RichAds. Starting from $3000 deposit to your account, the manager will be assigned automatically and provide full assistance in setting up, budgeting and optimizing the ad campaign!

Monetize TMAs with improved Playable Ads at RichAds Publishers

Mini Apps owners can also earn extra money by adding the advertising functionality like Playable Ads to their projects. The integration process itself takes up a couple of minutes, while no back-end interference or additional documentation is required. As a plus, interactive ads don’t alienate the audience, being as convenient for advertisers as for the mini application owners. Join RichAds Publishers to access profiting off attractive ads that drive results!

Conclusion

So, what are you waiting for? Join RichAds ad network and get access to launching Playable Ads campaigns in over 220+ geos worldwide right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.