What are Telegram Playable Ads from RichAds?
Let’s start by explaining what this format entails and how it appears. Essentially, playable ads on Telegram provide a preview of your game or product in a Telegram mini app, presented in a game-like style — think casino slots, for example.
This format can showcase how the game looks through video when users tap the screen, or it can allow users to play a demo version of your game, it’s all up to you!
In essence, this format is categorized as interstitial, but it boasts significantly higher user engagement, giving media buyers a fantastic opportunity to boost leads for gaming or iGaming products!
Format requirements: Make sure to upload it as an HTML5 file (script), with a maximum size of 2MB.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How much does it cost to launch Telegram Playable ads?
The ads operate on a cost per 1,000 impressions (CPM) model, starting at a minimum of $3. If you want to determine the optimal bid for a specific geographic area or offer, feel free to reach out to your RichAds manager.
The minimum deposit to kick off a campaign with RichAds is $150. If you prefer to have your campaign fully launched and optimized by a manager, a deposit of $3,000 will help you achieve top results!
How to launch Playable Ads on Telegram with RichAds: Step-by-step guide
If you’re interested in the Playable Ads format on Telegram, here are a few straightforward steps to get started with RichAds!
1. Choose the Playable Ads format when creating your Telegram campaign
Currently, there are six different formats available. Be sure to choose Playable Ads when setting up your campaign!
Important:
One creative format means one campaign.
If you want to explore different approaches like banners, push-style, or video, make sure to create separate campaigns for each format!
2. Upload creatives for Playable Ads on Telegram
It’s pretty simple. To add creatives in the Playable Ads format, you’ll need:
- An HTML5 script that is up to 2MB in size.
- There are no specific button or text requirements — they will only show up if you include them in the creative.
Important: Right now, you can only upload one creative per campaign. If you have multiple creatives, create separate campaigns for each one!
3. Test exclusive targeting options (optional)
RichAds provides very precise targeting specifically for Telegram ads, allowing you to direct Playable Ads to:
- Premium users.
An audience with high lifetime value (LTV) and confirmed payment capability. - Users with a positive balance in their Telegram wallet.
This increases the chance of conversion since their balance is already topped up!
You can also select a motivated or non-motivated audience based on your goals.
Important: We advise against using narrow targeting right away. Start by testing the campaign with broader settings to evaluate how the format performs.
4. Set a budget and bid for Playable Ads
For this format, the minimum daily budget is $25, and the minimum bid is $3 CPM.
To see noticeable results from the beginning, it’s best to start with 10-30 desired conversion prices to reach a sufficient number of users and gather initial conversions for performance assessment.
Also, enable the ASAP budget mode — this will allow the ads to display immediately when winning an auction, potentially bringing in up to 35% more traffic.
With a $3,000 deposit, you’ll get support from a personal manager who will assist you in choosing the optimal bid, targeting for your offer and geographic area, and provide scaling recommendations.
Can I monetize my Telegram mini app using Playable Ads?
Yes, if you own mini apps or bots on Telegram, you can monetize your project using various formats available on the platform. All you need to do is sign up as a publisher on RichAds!
Additionally, as a mini app or bot owner, you can expand your audience by registering as an advertiser on RichAds and utilizing this format.
To discover more about the opportunities available on the platform, check out our article on monetizing mini-apps in Telegram!
Conclusion
In conclusion, if you’re seeking ways to boost your earnings on Telegram, the Playable Ads format from RichAds, known for its high conversion rates and engagement, is definitely worth considering.
Start earning with this unique format today through RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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