The Best Geos and Verticals in February

We are back with another piece of strategic information for affiliate marketers using push and pop ads.

This article will share which verticals and geos work best for RichAds in February.

Each month, RichAds team shares the last information about what works best in the ad network. The article is not meant to replace the personal consultation with the manager, but it is a good option to understand the trends.


You can find more information about the traffic dynamics from month to month in other articles tagged “Best geos and verticals at RichAds.”

The tag can be found under the heading

Let’s get started! The RichAds outlined its push and pop traffic data for February 2022 below.

A new format — domain traffic — is also available to you. Domain redirect traffic converts 10 times better than pop traffic. We will discuss it below.

What’s New in Push Notifications in February?

The Best Geos for Push Notifications

Let’s start our analysis of push traffic from RichAds with a list of the best geos to launch with.

List of the best geos for push ads in February:

  • USA,
  • Germany,
  • France,
  • Brazil,
  • Japan,
  • South Africa,
  • Vietnam.

So far, everything appears to be the same as it was in January, except that Japan and Brazil were added to the list of the top geos. Both regions appear quite profitable.

There are countries from different Tiers on this list. Affiliates with different wallet sizes can, therefore, choose a country according to their preferences and financial capabilities.

The Best Verticals for Push Ads

The top verticals in our ad network have not changed. All the same heroes head the top. There is at least some stability 😉

Verticals that performed better than others on push traffic in February:

  • Antivirus,
  • Gambling and Betting,
  • Cleaners,
  • Dating.

Other verticals can also be used. Test them out and see what results you get. Whether you will try VPN, Finance, or Dating, you have a high probability of success.

The Best Geo-Vertical Bundles for Push Ads in February

And finally, the most important information: working geo-vertical bundles for push notifications.

Cleaners: USA, BRA, MEX, COL, CHL, PER.
Antiviruses: USA, JPN, BRA, DEU, GBR.
Gambling/betting: ZAF, BGD, ZMB, NGA, GHA, UGA, TZA, CIV, UZB, TUR.
Dating: ITA, USA, FRA, ESP, DEU.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

What’s New in Pop Ads in February?

Pops are the second most popular format in RichAds. We decided to put popunders in a separate section since webmasters show no less interest in them than push notifications.

The Best Geos for Pops

Pops have a slightly different list of top geos than push notifications. As far as RichAds are concerned, both formats see a lot of traffic across all geos, not only in the top ones.

Cool geos for pops:

  • USA,
  • Great Britain,
  • South Africa,
  • France,
  • Indonesia,
  • Germany,
  • Vietnam.

The Best Verticals for Pops

There’s nothing new here: situational verticals convert well. The most important condition for success is a good and fast landing page.

The best verticals for pops:

  • Gambling,
  • Betting,
  • Cleaners,
  • Search arbitrage.

Working Bundles Geo-Vertical for Pops

Check out these bundles for something new to launch on pops:

Gambling/betting: VNM, USA, IDN, ZAF.
Cleaners: USA, FRA, NLD, GBR, DEU.
Search arbitrage: mainly USA, ITA.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Domain Redirect Traffic: Who’s up for a Challenge?

RichAds now offers domain traffic. Its main advantage is a “warmed up audience,” who expects to see an advertisement landing on the screen.

Consider that you already have everything you need to successfully launch domain traffic if you have some experience with pops. A landing page is a key element, and if you have one, you can start the test.

Our statistics demonstrate that the CR of domain campaigns is on average 10 times higher than that of pop-up campaigns.

Verticals, what about them? The fact that domains are somewhat similar to pops makes it worthwhile to test them on the same verticals.

Based on RichAds’s data, we can see that Betting and Gambling offer the best results. As for the geo, speak with a manager. They have something to provide you with.

Here are the top geos and verticals for February. Don’t miss the opportunity to use the latest insider information. Good luck with your launches.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

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Aksana Shakal
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Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.
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