How to Qualify for TMA Monetization: a Complete FAQ

Linda, Head of monetization at RichAds

Globally, there are no size requirements for TMA monetization. Many publishers hesitate to start monetizing their mini application as they’re afraid it’s too small to gain any revenue at all and 100k monthly users is the smallest audience amount to start earning, but they are mistaken!

As we can see, apps with a 10k audience can easily make at least $100 a week, while 50k MAU apps can earn $250 in that same week, so as your audience grows, you can earn even more. 

Not to be unfounded, we have already presented cases that prove —- any app can be monetized, an app with 62k users easily made $408 a month, while a bigger application managed to earn $304 in just a day, check all the details here!

Linda, Head of monetization at RichAds

There are several solid reasons that make RichAds perfect for play-to-earn games and other mini apps monetization.

Not to overload you with info, let’s define the main distinctive features and pros of RichAds. We provide a diverse selection of ad formats, including embedded and interstitial banners, push ads, and video options, all of which can be converted into rewarded ads for any mini app. 

Integration is incredibly quick—just a few minutes to insert the SDK, and the RichAds team manages the rest. App owners can customize ad designs to fit their style and choose placements, while benefiting from a high fill rate thanks to over 500 advertisers. 

Additionally, RichAds offers personalized support and competitive CPC rates starting at $0.015, enhancing revenue potential and ROI.

Linda, Head of monetization at RichAds

Yes!

We are interested in letting mini-apps grow therefore we have a special program for our publishers. We are finding the best converting apps with similar topics from our portfolio and launch campaigns advertising them at a decreased price. 

What you get is interested users at a lower price with no additional investment from your side – we allow you to reinvest your earnings! The more you grow your audience, the more you earn!

Linda, Head of monetization at RichAds

For sure, it’s more than possible, there are no Telegram Mini Apps monetization rules, you can earn however it’s convenient for your product.

RichAds team has encountered several cases of publishers who didn’t offer paid subscriptions, yet managed to earn with just ads. The only condition — it’s better to have several ad placements to speed up the process.

Linda, Head of monetization at RichAds

Yes, TMA monetization will be even easier if you do this.

First of all, users will want to get rid of ads and will be ready to pay for subscriptions, while those who paid will stay more loyal to an app as they aren’t distracted by ads. Many publishers who collaborate with us perform this trick!

Linda, Head of monetization at RichAds

We stick to responsible moderation, all the offers are thoroughly looked through, the moderation process is a two-factor one. No offers that won’t be accepted by Telegram can pass, our team is really strict about it.

Linda, Head of monetization at RichAds

We value our clients and the optimization process is also a part of RichAds work. We do track the ads performance within the app, and report any issues with the traffic quality to the app owners and help to solve them.

What’s more, we’re really interested in the TMA development, so we do help with the setup and best offers as well as are always there to answer any questions.

Linda, Head of monetization at RichAds

Yes, and we already had such inquiries from our clients.

One of our clients wanted a specific design to fit into his app, like colours and some custom setup that we can’t disclose, so we did everything for the ads to look as native as possible. If you have similar or another issue, don’t hesitate to ask your manager!

Linda, Head of monetization at RichAds

As mentioned above, it all depends on your app size, and on the chosen format, prices per click can actually differ, yet standard CPC starts from $0.015. 

As of now you can choose between interstitial, embedded, push-style banners and video interstitial ads. Also we have a new testing format, full-screen ads from $10 CPM, contact managers to test it!

In terms of real figures, once we had a play-to-earn games monetization case, when an app with 3.5k users earned $215 in a month using a referral program as well, while an app with 15 million users raised 18k a month without special efforts, so it depends!