Floating push ads

What is floating push ads?

By definition, floating push ads, also known as in-page ads, are a kind of push notifications advertising format. In fact, the initial introduction of floating ads was following that at first the classic push couldn’t reach the iOS audiences due to manufacturers prohibition to receive advertisements on a subscription basis. That made floating ads one of the most efficient and accessible ways to target the users of Apple devices, resulting in a consistent growth of traffic volumes and geo coverage over time.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How do floating ads (in-page push) work?

In most cases, floating push ads look very similar to the classic ones, meaning that they usually appear as small banners with an icon, title and description. Unlike web push-notifications, the floating ads don’t require users to subscribe to them on publishers’s resources in order to receive advertisements, making the mechanism of their appearance more of a pop-up.

The other difference between them is that for in-page floating ads it’s possible to trigger users’ mouse input on the advertisement only, leaving no choice but to look at the ad and either click or close it. It doesn’t mean that every floating ads format features such an intrusive functionality as the most in-pages almost completely resemble the classic notifications.

Floating in-page ads: what is it good at?

Just like web-push the floating ads are really good at approaching various audiences across many popular verticals, geos and devices, not limited to iOS only but Android mobile phones, tablets and desktops. They also have a global coverage now in terms of accessible regions and traffic volumes.

You can check more recent information on floating push ads performance in our regularly updated article on the best geos and verticals at RichAds! There, we share up-to-date insights on current trends in affiliate marketing based on our advertising platform’s data.

Best geos for floating push ads

Among the geos that show the best performance on floating push ads (in-page) there are represented almost any big regions: North America, Europe, Asia, Oceania, etc. According to the data from RichAds platform, in February 2025 the top converting geos to launch campaigns on floating ads in were the United States, Serbia, Türkiye, Azerbaijan, Vietnam and Indonesia.

Best verticals to advertise via floating in-pages

Generally, floating ads get a pretty decent response from audiences of such verticals as:

• Antiviruses;
• Sweepstakes;
• Gambling;
• Dating;
• E-Commerce;
• Finance;
• Betting;
• Trading;
• Nutra.

According to our platform’s data on in-page floating ads, in February 2025 the best converting niches to promote were Gambling, Betting, Dating, Finance and Antiviruses for mobile and desktop devices.

Where to buy floating push ads traffic?

The practice of launching advertising campaigns on floating in-page ads usually follows two pretty different frames: building a personal audience base or addressing advertising networks with a ready-made publisher base. The former option might pose quite a challenge for marketers as it demands browsing and hand-picking a resource you want your advertisements to be placed on, negotiating prices with every single website owner and utilising a whole variety of separate tools to run campaigns and target users. Comparing to that, buying floating ads traffic from an advertising network like RichAds is an easier and more advanced solution.

For example, at RichAds marketers can launch floating push ads campaigns by CPC model, which means you’re getting charged for every click on the advertisements. The bids depend on the traffic volumes in the selected geo, while the minimum price for floating (in-page) ads at RichAds will start from $0.005 per click.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Who can earn on in-page floating ads?

Website owners can earn on floating ads as well by becoming a publisher of this type of ads on their resource. It doesn’t take much, just a piece of code that seamlessly integrate displaying ads without the interference to SEO and other performance of the site. We at RichAds provide a perfect opportunity and mutually beneficial conditions to website owners who want to monetize their web-project by accumulating floating push traffic!

Related articles:

• What are in-page push ads?;
• In-page Push Notifications: How to Use Them to Reach iOS Devices;
• Boost your In-Page Push campaigns with Target CPA at RichAds!;
• In-page push ads costs: what you need to know;
• How to advertise Dating on In-Page Push Ads: best practices;
• In-page push traffic guide in 2025;