Retargeting (or remarketing)

Aksana Shakal
Jul 14, 2024
2 min

Retargeting or remarketing meaning

Retargeting (or remarketing) is a feature that automatically collects custom audiences of those who already engaged with your ads.

It is true that retargeting makes your advertising more professional and attractive for the end-user. The reason is that it allows you to work with engaged users deeper to make the conversion happen. It is retargeting that helps you boost ROI significantly.

Now you can set up retargeting on push and pop traffic to squeeze more ROI by creating targeted ad campaigns.

Why retargeting is what you need

There are many advantages of retargeting campaigns that open up for affiliate marketers:

Higher CTR and CR.

Users who already somehow interacted with your offer are more likely to click or even convert after the second touch.

More detailed info about the user.

Data is gold. When working with push and pop traffic, you don’t have an option to target audiences by interest or socio-demographics like on Facebook. But now there is a way to narrow your reach by analyzing what users like and then customizing your ads for each offer.

Adjusted ads for each stage of the sales funnel.

Now it’s easier to encourage your audience to convert after signup or just one visit to your page. For example, make a special offer or creatives with a particular CTA for users who already registered but have not made a deposit.

Lower CPA for verticals with high payouts.

Retargeting levels up your advertising in any vertical. So if you manage to make your CPA 5 times lower with retargeting (yes, it’s possible), the profit will surprise you. Especially, if it’s a crypto offer with extremely high payouts, for example.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.