Interactive Playable Ads are changing the advertising industry right now
UNIQUE format for advertising on Telegram that gamifies ads and turns play into conversions
What are Playable Ads
on Telegram Mini Apps?
Playable Ads are exclusively available at RichAds format of interstitial pages that users can interact with, for example, by simply tapping the screen, or even through a full-scale demo version of a game, or platform.
Such advertisements appear directly in Mini Apps and present the Telegram audience not only with the opportunity to notice the product, but also preliminary try out it first-hand, thus increasing user engagement!
Do Playable ads work for me?
Playable Ads are functionable enough to present games, media, iGaming and financial platforms in a seamless liability-free experience even for the completely new users to these categories.
Interest
The audience is exposed to a catchy looking advertisement, initiating the interest
Desire
Interactive experience boosts desire to find out more about the promoted product
Trial
Finishing the trial period of the gaming, the users are easily redirected to the main offer
With Playable Ads you get:
Improved engagement with the audience
Interactive experience sufficiently affected the CTR, conversion rate and overall lead quality. Additionally positively affects LTV, since the audience is already familiar with the product, increasing retention averagely by
Better product visibility and representation
Playable Ads are impossible to miss, yet super entertaining, building up high brand awareness. The freshness of its approach and engaging mechanics completely avoid forming banner blindness.
All-in-one full marketing funnel
One advertisement can walk the audience through all essential points of a marketing funnel, starting from the initial interest, proceeding to desire on joining and getting the trial experience — all in one step.
How to start a Playable Ads campaign at RichAds?
1. Select the Playable Ads type for Telegram promotion
First of all, while creating your Telegram ads campaign at RichAds you need to choose the Playable Ads creative type. Note that, it’s one creative format per a Telegram campaign, so if you planned on scaling the promotion across other available TMA ad types at RichAds, you’d need to create separate campaign for that.
2. Set up the interactive creatives for Playable Ads
Uploading a creative for interactive Playable Ads is not that hard as it could seem:
- The creative must be an HTML5 powered file, not exceeding the 2 MB size;
- Only one interactive creative is available to be added, for more you’d need to launch a separate campaign.
3. Examine the full scale of targeting capacity
Apart from the targeting reliant on the country, regions, cities, OS, language and active VPN/Proxy, you can consider advanced parameters to attract more relevant and paying audience precisely on Telegram:
- Premium subscribers only;
- Users with positive Wallet balance only.
4. Adjust budgeting for the Playable Ads campaign
It’s recommended to start with minimal daily budget not less than $25, while the minimum bid for Playable Ads starts from $3 per 1000 impressions. Ideally, it’s best to set up the budget calculated by 10-30 expected conversions to experience the true performance of the interactive ads.
Oh, that might be useful!
Reviews and feedback
“ I really enjoyed working with this format, not only for making it interesting for new users to get acquainted with the app, but also for the brand visibility boost! Have already heard of some people from the community that they came to our application exactly because of how it was presented to them in the first place. Currently, I reckon that Playable advertising might be the best way for buying traffic to Telegram mini-applications. ”
A business app owner on Telegram Mini Apps, advertiser at RichAds
“ It seemed that while testing the new Playable Ads format we got the most active users to our application! Surprisingly, the retention rate exceeded anything we ever experienced from promotion via other advertising types. Looking forward to seeing what can be achieved with higher budgets. ”
A business app owner on Telegram Mini Apps, advertiser at RichAds
“ After trying out the playable format we noticed an unusually stable increase of deposits, even comparing to the most successful promotions under our belt. Perhaps, that is due the ability of spinning rewardful slots and get the courage straight away from the advertisement. Sounds insane, but for now playable seems the way to the most solvent clients! ”
A gambling offers advertiser
at RichAds
