How to choose Telegram ad platforms: 5 essentials
Let us start with a short proem, though there are not many telegram ads platforms on the market, it still can be harsh to choose the one with high-quality traffic.
Without further adieu, find 5 main criteria on selecting a really good platform.
5 tips to choose a Telegram ad network:
- Study available formats.
There are many types of Telegram ads, from classic official advertising to ads in mini apps, interstitial and even videos. The more innovative the format is, the better CTRs you’ll get! - Learn about the pricing.
Decide what’s more convenient for you — CPM or CPC model, as well as study the price per different GEO and format to understand the average monthly budget required. - Check payment options.
As not all the networks are yet adapted to marketers perfectly, make sure the platform has the most convenient methods like e-wallets, most popular methods like Capitalist or Payoneer as well as bank cards. - Find out about Premium audience availability.
Some formats like official Telegram ads do not allow targeting Premium audience which is not suitable for many goods and services promotion as the higher income audience is required. - Learn about the content policy.
If you’re advertising iGaming and financial services, you can face some restrictions by several platforms, so it’s better to learn about this in advance to mitigate any risks and budget losses.
Below we’ll have a look at some of the most popular telegram ads platforms, and you’ll choose the one according to your own criteria!
Top 10 Telegram ad networks
If you’re searching for the best Telegram marketing platforms, have a look at these 10 networks and you won’t be mistaken.
1. RichAds
RichAds is a self-serve ad network that has been a leader on the affiliate market since 2018. All the traffic there is verified by AdScore and internal mechanisms, so the anti-fraud policy is really strict.
The main Telegram format there is native ads in mini apps, they look like classic push ads with banners or in-page push ads if used without. Such ads are usually shown in mini apps like clickers or casual games, providing advertisers with a more loyal content moderation policy.
The platform caters to more than 200 GEOs, with 10 million Telegram ads impressions daily and the number is only growing. It’s important to note that the platform is also open to Telegram mini apps owners who want to place ads on their platforms.
As for top verticals, according to our January 2025 “GEO and vertical” report, most popular ones include Gambling, Betting, Finance, E-commerce and Media. You can track the best GEOs and niches by following the report each month!
Top GEOs for Telegram at RichAds by volume now
- Nigeria — 15 123 000 users daily
- United States — 7 919 900 users daily
- Iran — 6 130 400 users daily
- Germany — 5 952 600 users daily
- United Kingdom — 3 088 600 users daily
- Uzbekistan — 2 853 700 users daily
- Bangladesh — 2 629 300 users daily
- France — 2 591 900 users daily
- India — 2 249 300 users daily
- Indonesia — 2 081 300 users daily
- Russia — 1 030 200 users daily
- Netherlands — 1 001 800 users daily
Without further adieu let’s have a look at Telegram ads pros for advertisers and publishers at the RichAds ad network.
Main pros of Telegram ads for advertisers at RichAds
- Loyal content policy and fast moderation.
RichAds offers timely moderation and a really flexible content policy,as the ads in mini apps do not relate to official Telegram advertising, you can advertise any niche with zero bans. - Access to Telegram Premium audience.
RichAds enables you to connect with a diverse range of users, including both with and without Premium subscriptions. You can also choose if you want to target a motivated or non-motivated audience. - Affordable pricing and various payment options.
Minimum deposit at RichAds starts from $150, while prices for Telegram ads begin with $0.02 per click. You can pay via a bank transfer, Wire transfer, Capitalist or other alternative payment methods. - Wide targeting capabilities.
You’ll have access to a variety of targeting options, covering aspects such as country, operating system, and preferred language. Additionally, you can implement click capping per user to ensure that you only pay for leads that are genuinely relevant. - Audience relevance.
The platform boasts a really big audience among the top Telegram bots, many of which exceed 70 million users. This broad reach is particularly advantageous for sectors like Betting, Gambling, and Finance. - Optimization and analysis tools.
This Telegram marketing platform offers the ability to create blacklists and whitelists, which can be requested from account managers based on specific GEOs and offers. Furthermore, you can fine-tune your bids for particular sources using the Micro bidding feature.
As we’ve mentioned, RichAds is also suitable for Telegram mini bots owners and has substantial advantages that are worth mentioning.
Check out Telegram ad cases by RichAds:
- How Telegram games earn money: Case study with $11000+ monthly profit
- Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users
- Case study: How to boost the ad revenue by 21% via RichAds mini-app referral program
Main pros of Telegram ads for publishers at RichAds
- No size or niche restrictions.
Any mini app can be monetized via RichAds! - Fast integration.
You only need 3-5 minutes to integrate ads into your app via RichAds, you’ll only
need to insert one code, all the rest is set by the platform. - Personal design.
It can be adapted for your app, including styles and placement. - Ads flexibility.
Ads can be shown not only in tasks, but also by any trigger directly in an app. - Convenient stats.
It’s possible to see the advertising stats by traffic sources.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. Official Telegram ads
Advertising with Telegram official format directly offers a clear route to market without the use of third-party providers. This option is really affordable, but it will require a great deal of time and effort in order to make it work effectively.
Main pros of official Telegram ads:
- Varied ad types.
Telegram offers a wide range of ad formats such as text, images, polls, and GIFs that allow creatives to flourish.
- Extensive targeting capabilities.
Affiliates can target users by language, interests, behaviors, and many more and reach the ideal audience with perfect precision.
- Competitor’s target audience.
The platform lets you advertise even in channels that don’t normally take ads or charge exorbitant prices for them, allowing access to an audience that you may not find anywhere else and increasing your engagement rates. - Simplified ad placement.
It is easier and less time-consuming because official Telegram ads offer the ability to run ads across many small channels without the need to communicate directly with admins of these channels. - Fast moderation.
The ad publication in public channels (more than 1,000 subscribers) is published without moderation and goes online immediately. This is efficient in fastening up your ad campaign launch. - Affordable pricing.
A common price for Telegram ad publications is 0.1 TON (approximately $0.5) per 1,000 impressions. Given the market fluctuations, advertising can be more expensive depending on the demand.
3. PropellerAds
In almost 13 years, PropellerAds has grown into a full-service ad network serving more than one billion monthly impressions for such industries as finance, mobile utilities, surveys, software, lead generation, and many others. Recently, they introduced Telegram advertising in mini apps and offer such ad formats as interstitials, banners, video, and native ads.
Their format is particularly effective for verticals like iGaming, Telegram applications and channels, gaming, finance, and media.
Besides, PropellerAds provides access to publisher monetization with the help of its Monetag system.
Benefits of using Telegram Ads on Mini Apps through PropellerAds
- Opportunity to reach a fresh audience.
You can advertise a product or CPA offer in front of an entirely new audience, targeting active users of the Telegram platform. Re-target such users with a popunder or push ad and increase your ROI at any step of the conversion funnel.
- Engaged user database.
According to PropellerAds, active Telegram subscribers provided 10-20x the click-through and conversion rates against their more traditionally banner format counterpart advertisements.
- Automated optimization with CPA Goals.
Set your desired cost for a conversion, and algorithms automatically select the best placements that provide high-value traffic within your budget.
- Creatives made via AI.
Whether you are a newcomer to running ads on Telegram or seeking ways to simplify your ad creation workflow, you can test the machine powered Auto Creatives. This lets you test campaigns way faster while also automating ad creative optimizations.
4. Adsonar
One more really working Telegram ads platform is Adsonar. It is the pioneering Telegram ad mediation platform, made for mini app owners. It offers a really effective cost per impression through the guarantee of several networks that bid for one impression and let AdSonar serve the most profitable ads for your audience.
Publishers can pick from a diverse array of ad formats, rewarded ads, banners, and interstitials to engage their users and grow the potential for greater income.
Key advantages of AdSonar for publishers
- Global GEO coverage.
It’s possible to monetize your Telegram Mini Apps (TMA) on a worldwide scale with one of the leading ad networks in the Telegram ecosystem.
- Revenue boost.
AdSonar mediates ads to link your app to everything from traditional Web2 all the way through innovative Web3 advertising networks. This ensures every ad impression is outbidded in real time between the various networks to enable AdSonar to serve the highest-paying ads for every available slot.
- Real-time competition.
By introducing some form of competition between different ad sources, AdSonar ensures the best earnings for every impression, hence maximizing your overall revenue.
With AdSonar, publishers can make a very competitive advertising landscape work to boost monetization and ultimately achieve greater financial success.
5. AdsGram
AdsGram is an innovative advertising platform specifically designed for Telegram Mini Apps, providing publishers with the opportunity to effectively monetize their mini-apps and opening up new horizons for advertisers.
AdsGram distinctive features:
- Unique ad formats for mini-apps.
AdSonar offers unique advertising formats such as rewarded videos and soon—to-be embedded banners, making it an ideal solution for games and mini-apps. - Advanced targeting features.
The platform provides unique customization options not available in official Telegram Ads. These include targeting premium users, as well as the ability to select by language and geographical criteria, which allows advertisers to more accurately reach their target audience. - TON Foundation support.
The project received a grant of $50,000 from the TON Foundation, which indicates a high level of trust in the platform and its potential in the market. - High engagement.
With more accurate targeting and attractive video advertising formats, AdsGram helps increase user engagement, which is an important factor for a successful advertising campaign.
AdsGram is a powerful tool for publishers and advertisers, offering unique opportunities for effective monetization and achieving desired results.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
6. Onclicka
OnClicka is a dynamic ad network to assure high-quality traffic, generate more leads, and increase conversions. The Telegram marketing platform focuses on maximizing the advertisers’ and publishers revenue with precision targeting of ads in Telegram Mini Apps.
OnClicka supports such ad formats as reward-based advertising, interstitial ads and banners.
Onclicka advantages are:
- Easy and quick set up.
The platform has been designed user-friendly to start your advertising with quickness. - Premium traffic quality.
Onclicka ensures that your ads go to real users; traffic is sourced from verified Telegram mini-apps only.
- Wide targeting opportunities.
Thanks to sophisticated targeting, you can reach very specific audiences based on location, language, and OS. Later targeting by Telegram Premium users will be available. - Clear performance metrics.
Onclicka offers analytics that makes the performance of your campaign transparent and in real time.
7. Tads.me
Tads.me is an advertising network created to connect big and medium publishers with advertisers, offering Telegram ads. Equipped with innovative ad formats and exclusive targeting options, Tads.me ensures your campaigns reach the right audience.
Here’s why Tads.me stands out:
- Diverse ad formats.
The main formats at Tads.me include in-app banners, rewarded ads and three phones picture ads. - Unique targeting options.
You can engage your target audiences more precisely using sophisticated targeting, which will be based on the following aspects:country and language, operating system, wallet balance and premium accounts. - Actionable analytics.
With crystal clear and actionable insights, you will be able to test different ways of targeting only Telegram users and ensure your campaign is data-driven and truly effective. - Responsive moderation and conditions.
Get access to flexible and fast moderation for Web3 projects with low minimum deposit requirements for a seamless onboarding user flow and fast adjustments of the campaigns.
The price is influenced by the number of targeting parameters one selects. The starting cost per click is $0.007, while the average cost per click is $0.015.
8. Telega
Telega has a pool of more than 6,700 manually curated channels. The Telegram ad platform allows to filter your search for the best Telegram ad platforms based on followers count, rating, views, price, CPM, and other significant metrics.
Also, besides channels, Telega allows running ads on the most popular bots of Telegram; extra video promotion is an added advantage given that this cannot be done on Telegram Ads.
Top features of Telega:
- Different advertising plans.
Avoid wasting your time scrolling through hundreds or thousands of channels. Just use the pre-designed ad plans. You could select the channels manually if you want more control. - Hot deals opportunity.
This is a showcase of different offers that are on discount from different channels. You are given a bot for ease in finding the best deals.
- Channel analytics.
Detailed metrics over each channel pre-live ad, starting from the number of followers up to views, ER, and mentions.
- Thematic categorization.
Assess the performance of different groupings from which you can select a variety of channels focused on your vertical.
Telega offers five packages, the cheapest is Start- $699 for 35k views and the most expensive is Corporation- $14k for 1.1 million views.
9. Collaborator
Collaborator is a Telegram advertisement platform that smoothly connects advertisers with reputable channel owners in the niche with just a few clicks.
It provides information to clients about topic trends, the reach of postings, the extent of engagement, posting frequency per day, citation index, subscribers, daily reach, and languages. It also allows an ad-scheduling feature for flexibility in targeting peak seasons in respective channels.
Collaborator strong points:
- Customer feedback available.
Ratings and personalized reviews help you understand how other clients have experienced the channels and as such make the necessary choice when you have over 33k options.
- Real-time customer support.
Fast support from human agents will also help the customers to conveniently use the website for their needs.
- Advanced channel filters.
With this option, you will quickly scroll through your search and identify the specific channels you are seeking in mere seconds.
The cost of advertising through this Telegram platform varies based on the chosen channel.
10. Followeran
Followeran is a full-service social media marketing platform. Marketers can target particular groups of users and cap the maximum number of views to your ads. The minimum number of views you can buy for an ad is 2,000. It uses a CPM model, where you are only charged for the views your ad receives.
It’s possible to create various ad types-text, banners, videos, and GIFs on the platform and place them across selected channels like Telegram
Followeran pros for marketers:
- Different targeting available.
You can tailor your audience to target specific genders, locations, interests, and age groups.
- Obvious and simple order process.
The steps to place your order are really easy, which includes ad text, selecting target channel links, and how often ads should appear.
- Detailed channel analytics.
Get insight via detailed metrics on your chosen channels-including follower count, the engagement rate, and performance of posts.
The prices of running ads on Followeran are different, yet the more views you buy, the cheaper price per 1 view you’ll get, for example, 5,000 views go for $7.50, while 15,000 views for $21.83.
Conclusion
Now you have 10 best Telegram ads platforms in front of you and can choose any to your budget and taste.
Go ahead and test Telegram ads in mini apps via RichAds and you won’t be mistaken!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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