Dating in affiliate marketing: how to promote Dating CPA offers

Dating in affiliate marketing: what it’s all about?

It is no longer a question of whether to swipe or not to swipe. In 2023 the amount of online dating users reached 381 million, while by 2028 this number is expected to reach 452 million, according to latest Statista survey .

And dating apps feel the need and actively update their functionality. Top services now have video chats, interactive series with discussions, and other goodies to know each other better without leaving the house. What’s more, with the growth of AI, more apps apply the technologies to help users find perfect matches and even improve their profiles!

What’s more, the revenue of online in-app purchases only growths. In Febuary 2024, Tinder made one of the biggest sum in recent times, it was 58 million dollars, while for other apps the revenue continues to grow as users are really eager ti find their love and are ready to pay for it!

Affiliate marketers in the Dating niche face a new challenge: advertisers want better Dating traffic and offer CPA or CPS offers, while users want to register and swipe.

Well, let’s see if it’s worth driving traffic to Dating and how affiliate can deal with Dating. How to promote Dating CPA offers for beginners will also covered.

Types of payout models and CPA offers for Dating in affiliate marketing

Dating offers are an excellent opportunity for affiliates who value flexibility. Every marketer will find an option that suits their experience and needs. There are at least 4 types of Dating CPA offers in affiliate marketing.

What is important is that offer types and payout models or offer flows are terms with one meaning = how the offer works.

The payout model will largely determine your strategy. Let’s find out how you can gain profit in the Dating vertical.

Affiliates can choose from several conversion flows:

• SOI (Single Opt-In) means that the user needs to leave an email, then the conversion will be counted,
• DOI (Double Opt-In) is the same as SOI with an added step. The email must be confirmed by clicking on the link in the letter.

Both options are simple and suitable for beginners. You won’t make a lot of money here, but you will gain experience. Furthermore, there are no caps on the number of users referred per day in such offers. Even a small payout can earn you extra cash if the offer works out.

• CPA (Cost Per Action) or CPS (Cost Per Sale) offers are the most common options for promoting Dating. These Dating offers pay for the user’s registration and a certain action on his part (add a photo, fill out a profile, buy premium access, etc.).
• RevShare (Revenue Share) offers means that a CPA network pays a percentage of the income from the referred user. This is the most difficult option. An affiliate should wait some time for the user to buy and renew a subscription. And, of course, they should have a budget to run campaigns all the time they wait for a payout.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

The traditional way of monetization for dating products is a subscription one and currently most of our offers work on it, we can call it like good old classic.

A new one in the indistry is called a token-based model. Those are offers that provide users with in-product currency like tokens or coins. For affiliates such products mean higher payouts and bumps. For now, Australia, Canada, the USA and France actively use the model.

How to choose the right Dating CPA offer

The dating vertical can offer mainstream and non-mainstream categories of offers. 

The main purpose of mainstream dating is to find a deep, long-lasting relationship. There is no need to explain that non-mainstream offers are aimed at people looking for fun (sex dating, webcams, 18+ chats, and more), not a life partner.

Mainstream dating offers are much easier to work with. A marketer can choose from a long list of available traffic sources, which non-mainstream offers cannot be said. 

There are still a lot of mainstream players on the market that want to grow their audience. They have elaborate advertising strategies and a lot of advertising materials (creatives, landing pages). Affiliates can either launch them or choose smaller services. On this occasion, they can spy on ads of well-known brands and mimic their techniques in their own dating campaigns.

The dating niche in affiliate marketing in 2023 and 2024 was distinguished by the dominance of non-mainstream offers.

At the same time, the audience that previously was left behind becomes active. We are talking about the most solvent audience of 18-25 years old. Consider these facts by choosing CPA dating offers.

Anybody who promotes dating offers needs to remember about offers for the LGBT community. Unlike the others, this audience shows good results in making conversions from registration to payment. True, to find them, you need to tinker. Traffic from ad networks works great with LGBT offers. To start, choose an English-speaking or Scandinavian countries, Germany.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

First of all, to choose an offer you need to communicate with managers of your affiliate network and provide as much information as possible about your traffic. This way they’ll be able to provide the perfect offer for you.

Mention your source of traffic, as some of the offers may not accept your traffic or work better on this or that types. Specify your targeting options, like age, GEO or language, and if you don’t have any of them, consider trying smartlink offers as you don’t need them there.

Also explain whether you have more Android or iOS traffic, and highlight if you need promo materials or ask advice which one will convert best.

Ask about KPIs you expect, like CRs and EPCs of the offer you need not to lose your time!

Find some interesting Dating offers in our post with the best CPA offers for the season.

What are the best offers for a newbie?

If you are just a beginner in affiliate marketing, consider Smartlink offers for dating. One of their peculiarities is that the system analyses which offers are best suited to a certain user.

The payouts are not very high, but this is a great option to learn the basics.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

If you’re at the beginning of your affiliate path, you should consider trying smartlink offers. It’s a good idea because if you do not know your traffic or you do not know how it works with Dating, you just send all of your traffic to one smartlink and let the managers from the other
side make all the optimization.

They can pick up the offer for this or that traffic, and later you can ask them for a feedback. Managers can always contact the advertisers and ask them to break down their traffic and explain which segment, offer or even model works better.

The best option for newbies in terms of GEO is the USA, due to the huge traffic volumes. It’s in our top 10 for CR and EPC, so it’s definetely worth trying. It’s better to drive traffic to the biggest cities like New York, LA and others.

The best Dating affiliate programs in 2024

There are many CPA networks through which one can earn money on Dating. Some dating CPA networks are completely geared towards such offers. Dating offers can be found in others as well.

In fact, it doesn’t matter at all which of them you take the offer. The main thing is that it works.

Here is a small list of affiliate networks where you can find Dating affiliate programs:

Remember that direct advertisers always have the best conditions for affiliates and online dating affiliate marketing. If you have experience and skills, you can always refer to them.

Top geos for making money on Dating offers

Take a look at the top countries where online dating is the most profitable. There is someone who pays if they earn money.

Tier 1 countries have the best results, as you can see. There is no shortage of opportunities for affiliate marketers. Nevertheless, these countries are full of challenges as well. You should not meddle if you want to start a dating career from rich geo with no experience.

India is also on the list, which is good news. The country has a huge population, a variety of incomes, and a wide range of opportunities. In the spring of this year, some guys made money selling mobile dating subscriptions for a certain telecom operator using mobile phones with buttons. India is a place where everything is possible.

Japan is also worth mentioning. You probably didn’t know that there are more iPhones in Japan than in the US. When choosing traffic, take this into account, and ensure your creatives are localized. It’s surprising that even standard banners can drive traffic here. However, you need to use content tailored to the Japanese audience.

Tier 2 and 3 are good options for making money on Dating, and the competition will be lower. Even a small country can be profitable.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

We’ve made a list of best GEOs.

The GEOs with the best CRs are Brazil, Australia, Mexico, New Zealand and Spain. In terms of EPCs, Australia, Finland, New Zealand, and Belgium. Those are the best regions for now, but the list changes quickly, so make sure to ask your manager about it!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Dating traffic sources in 2024

Mainstream offers are the easiest to promote. You can find their CPA dating traffic using social networks, email, SEO, and other free dating CPA methods (if you are patient and have the time).

Undoubtedly, Facebook is one of the largest Dating traffic source. If you have experience and a good ad budget, Facebook is a good choice. However, you should still be aware of its limitations and be ready that ad accounts can be banned.

You can try to make money on Instagram if your budget is small. This, however, is much more problematic: mass creation of accounts of beautiful girls, spamming in communities, and adding friends takes a lot of time.

It is also possible to promote the Dating vertical with Google UAC (Universal App Campaign). Working with this source can be challenging. There are many restrictions, but there are also opportunities. We advise checking out Samsung, Huawei, and Amazon’s app stores.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

In terms of traffic sources, I’d recommend testing TikTok, social media traffic in general works really well, though Facebook can be a tricky one due to the cost and it’s policies and updates.

Also, member area traffic works really well as users come from other dating sites and are super motivated and interested in similar offers, they already registered for similar sites and probably even made some payments. Another idea is email traffic, if you have a good data base, you should definitely try the source

Advertising networks are still the best options to run Dating. Their traffic is cheap, and moderation is loyal.

Dating works great with advertising networks: teasers, native ads, pop-ups, and push notifications are all on the table.

Let’s look closely at push notifications and popunders — both still convert.

• Push notifications have the advantage of imitating personal communications, like messages from dating apps. Furthermore, the content policy of push ads is very loyal, so you can use any creatives and landing pages. Apart from it, the audience of push ads are real people who agree to get the ads by subscribing to them, so they’ll be really engaged.
  
• Pops also have high volumes and broad audinence, though can be a bit agressive for users, but that’s the best way to cover broader audience. Furthermore, you can apply any landers due to the absence of restrictions. Also the setup is really easy, you only need a link to the offer and basic targeting. Combined with low prices, this format works really well for Dating offers.

How to earn on Dating offers?

The next questions are: how to earn on Dating and promote Dating cpa offers for beginners ? We will use push traffic to show you how. Push traffic is one of the most suitable sources.  It is a very simple process to create and approve a campaign, and there are not many restrictions. The campaign on push ads requires a relatively small budget to test the bundles, and that’s why it’s the best traffic source for dating offers. 

The only “but” is that countries from Tier 1 need larger test budgets. You will have to search more carefully for a converting bundle there since the audience there is sophisticated.

If you start with push notifications, start with tests: try to use a landing page and direct link, divide the audience into streams using different creatives.

Examples of Dating creatives

Dating creatives for push ads are a great way to segment the audience by their dates’ ages and how they intend to date. Try different approaches to find the right audience.

Dating on push notifications is primarily for men. Develop different creatives for different types of audiences and different needs. The trend is to build different funnels for varying types of women (young and old, plump and thin, of different ages).

It isn’t uncommon for women to receive push notifications. It will not be superfluous for mainstream dating to create their women’s funnel, even though they make up a smaller share of the market than men. 

As well as placing handsome men on creatives, romantic approaches can be used in dating campaigns as well.

Here are some ideas:

• Refers to whether someone can be met,
• When will you find a partner,
• Stories of someone who has met on this site.

You can also test the general trends in dating campaigns by adding:

• a TikTok logo on the main picture,
• an icon to start video,
• emojis with audio messages,
• brands of popular dating apps.

Landing and pre-landing pages

Pre-landing pages influence conversion just as much as a creative.

Push notifications should always be tested with and without a pre-landing. Although there is no definitive answer to what works best, pre-landing pages tend to warm up the audience. Furthermore, they improve the quality of traffic itself, which is very important for push notifications.

Recently, small questionnaires are often placed on pre-landers to learn the goals and desires of clients.

Nilu Yusupova
AdsEmpire Chief Business Development Officer

Luckily, you don’t need to create different pre-landers and landers for each product, like in Nutra vertical. For example if you run Tik Tok campaigns, pre-landers must look like a quiz, the longer the better because it helps to engage user into the product, such quiz is usually consisting questions like where do you like to go for a holiday, do you like blondes and or brunettes or what are your values in relationships and this kind of stuff.

But if we compare it to the traffic sources like ExoClick and these kind of sites of course the approach is different. The target audience is already warmed up so you don’t need to make a long path of engagement, so a straightforward approach without long pre-landings works better.

For Dating everything needs to be easy, simple approaches work better, nobody wants to dive deep into the product when registering.

Dating campaign launch

You should start with the broadest possible settings for push notifications. Once you’ve tested enough approaches, you can optimize your campaign based on data.

Are there any critical steps to take at the beginning? Don’t let the advertiser turn off your offer over the quality of traffic. Set up a postback and refer sub sources. It will be possible to disable only some sources if some won’t be suitable for the advertiser.

It sounds impossible, but we have a solution for you if you are determined to reduce testing costs. RichAds offers the option of selecting the best quality traffic for running tests.

After testing all the network traffic for several months, we divided it into four groups based on how it works. Traffic from Premium sources converts 61% better than traffic from Standard sources.

Start your tests with Premium traffic. You will quickly see the potential of the offer.

For more instructions, make sure you check out our step-by-step guide, there you’ll find exact tips on launching Dating offers!

The list of Dating offers for 2024

Here is the list of the best Dating offers from AdsEmpire CPA network:

• AskMe4Date / BeNaughty
  USA
  $2 mob / $2.4 web
• JuicyLocalGirls / SeduceYou
  AUS
  $6 mob/web
• RDVlocal / Becoquin
  FRA
  $4 mob / $4.5 web
• Zhavenoci / BeNaughty
  CZE
  $3 mob/web
• WantMatures / Flirturidulci
  ROU
  $2 mob/web
• AskMe4Date / NaughtyDate
  GRC

Watch interview with AdsEmpire on RichAds YouTube channel

If you wish to gain more insights on Dating offers and gaining profit on the vertical, make sure you watch the latest interview on RichAds YouTube channel with AdsEmpire. There are a lot of tips for expirience affiliates and answer to a question “How to promote Dating CPA offers for beginners”. Stay tuned and watch the video right now!

Looking for more freshest trends monthly? We got you! Our YouTube channel is full of fruitful and juicy info for marketers of any level!

Subscribe to find the info on RichAds YouTube:

• interviews with industry experts,
• webinars on iGaming and other niches,
• round tables with hot discussions,
• tutorials on the platform,
• podcasts on burning issues.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.