RichAds Updates: Introducing Ads in Telegram Bots

Ads in Telegram bots: what is it and how does it work?

Following up TMAs, the messaging bots on Telegram are also a very promising but not that well explored yet channel for addressing users and advertising. The advertisements are sent directly via the chat with the bot, and look like any other message coming from it. At RichAds, advertising in Telegram bots is available with adding a description, a call-to-action button and setting up multiple creatives (static banners).

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What’s the price for launching Telegram bot advertising campaign?

You can start an advertising campaign on Telegram bots at RichAds by the cost per click (CPC) model, while the minimum bid would be starting from just $0.03!

How to run ads on Telegram bots at RichAds?

In this part we shared the initial steps to take for advertising in Telegram bots at our platform!

1. Select the ads in Telegram bots

Though this format is not a part of Telegram Mini App ads, you can simply choose it as one while creating a new ad campaign on Telegram traffic at RichAds.

2. Add advertising creatives for displaying in Telegram bots

We recommed adding from 5 to 10 different creatives, while for ads in Telegram message bots they consist of several customizable elements: a description (up to 150 characters long), a button with the link and an engagement increasing CTA, and optionally a banner (image 800×800).

3. Set the targeting language for ads in Telegram bots

For now, targeting for advertising in Telegram bots at RichAds is limited to by languages only, while you can add multiple ones in a single campaign. This part is still a work in progress, as we plan on adding more targeting options in the nearest future, for example, by categories!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Adjust the campaign budgeting for Telegram ads in messaging bots

The bidding model for advertising in Telegram bots is CPC, which means that you pay for every click on your ad by a user. Daily budget is recommended to be from $50, while lower amounts might not completely secure stable traffic flows to the campaign. To get potentially more traffic, try turning on the ‘ASAP‘ options that will be taking the ad placements as soon as your bid is winning.

After deposit of at least $3000 to your RichAds account, you’d get a personal account manager who could help you set up the optimal bid and daily budgeting for the exact geo and offer.

Monetize Telegram Message bots with RichAds Publishers

As owner of a project in Telegram, whether it’s a Mini Application or chat bot, you can monetize it with advertisements at RichAds Publishers. The integration process takes up a couple of minutes, and doesn’t require an assistance from a developer! Simply specify the link to the Telegram bot and soon enough you will be earning from showing advertising notifications to your audience.

Conclusion

The further we explore the Telegram platform for advertising prospects, the more of them we find, and now the time has come for messaging bots! Try out the fresh ad format at RichAds and see how it bring the conversions!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.