How to choose Telegram ad formats?
There are several main criteria for choosing the Telegram advertising format, which are important for marketers to take into account.
We’ve highlighted 5 main points that are relevant for any affiliate and will analyze them for each format. Let’s take a look at them and explain the importance.
5 criteria for choosing best Telegram ad formats
- Content policy and moderation.
Before launching an advertising campaign, it is important to learn about Telegram moderation rules. The platform has fairly strict content requirements, and non-compliance with these standards can lead to ad blocking. However, there are more loyal types of advertising, so it is better to choose them. - Access to the Telegram Premium audience.
Some types of advertising on Telegram offer access to a premium audience, which is characterized by high purchasing ability and activity. If your goal is to attract this particular audience, it is worth considering the advertising formats that will allow you to interact with it most effectively. - Targeting capabilities.
One of the key aspects of a successful campaign is the ability to target your audience accurately. Telegram provides various tools for reaching the target audience, which allows you to customize campaigns by OS, GEO and other parameters. This will help you reach exactly those users who are interested in your offer. - Relevance of the target audience (TA).
Before choosing an ad type, it is important to determine how well your target audience matches the selected format. Research the preferences and behavior of users in Telegram to make sure that your offer will be relevant and interesting for them. - Features for optimization and analysis.
Effective advertising requires constant analysis and optimization. Some Telegram formats provide tools for tracking the results of advertising campaigns, which allows you to make changes based on the data received, however, there are different possibilities for analyzing the results for different formats.
Based on these five criteria, you will be able to analyze the types of advertising in Telegram and choose the most suitable one to create a successful campaign for your offer.
Three types of Telegram ads for affiliate marketing
Let’s look at the three main types of advertising in telegram and compare them according to the five criteria mentioned above!
Globally, there are three formats — Sponsored Telegram ads or the so-called official Telegram advertising, posts in Telegram channels and chat rooms, as well as native advertising in mini-applications, a new format that has recently appeared in RichAds.
Below we tell you about each one and compare it!
1. Native ads in Telegram mini apps
Native advertising in Telegram mini-applications is an innovative way of promotion that differs from traditional advertising in telegram, now available exclusively in RichAds.
What does such an ad look like? It is similar to native and push ads, in fact the format consists of a text block with an icon that will be displayed above the main content of the mini-application.
At the same time, there is no mark that this is a sponsored ad, which makes it more natural to perceive.
Instead of being placed in Telegram channels, such advertising is integrated directly into the interface of mini-applications, such as clickers, which makes it less intrusive and more organic for users. As for the mini applications themselves, these are games and entertainment platforms created on the bots basis.
The purpose of such Telegram advertising is to attract the attention of users in mini-applications, it does not compete with official advertising in any way. The main advantage is that users are not used to such advertising and click on it more often.
Moreover, we have a unique database of traffic sources, consisting mainly of popular clickers. We offer more affordable prices compared to advertising in channels — CPC starts at $0.02, and the minimum deposit in RichAds starts at $150.
The traffic potential in such applications is huge: many of them have more than 10 million users. At the moment, Telegram’s traffic at RichAds exceeds 70 million users worldwide and continues to grow.
Main features of native advertising in mini applications in Telegram:
- Content policy and moderation.
The fastest possible moderation and loyal content policy, the thing is that RichAds team has experience in content moderation and adequately assesses the relevance of advertising. - Access to the Telegram Premium audience.
This type of advertising will allow you to reach any users, both with and without a Premium subscription! It is possible to target only users with a paid subscription, if they are your target audience. - Targeting features.
All the most common targets, from the country and OS to the desired language. You can also set up clicks capping per user so that your ad won’t be annoying and you’d pay only for relevant leads. - Audience relevance.
The audience of the most popular clickers in telegram, most of which have more than 10 million users, so the amount of users is wide, especially suitable for the vertical of Betting, Gambling and Finance!
You can read more about converting GEO and verticals for your target audience here. - Features for optimization and analysis.
Black and whitelists are available for this type of advertising, they can be requested from managers for a specific GEO and offer. You can also adjust the bids for the desired source using the Micro bidding function.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. Sponsored official ads in Telegram
Official sponsored advertisement in Telegram it’s an ad that consists of text that cannot exceed 160 characters in length, and also contains a “Sponsored” bar.
It is important to note that banners and video ads in this format are not available, and such Telegram ads are shown in channels from 1000 subscribers. This type of advertising redirects the user to the advertiser’s telegram channel, external website or chatbot, if desired.
Such advertising is suitable for promoting various types of services and offers, from the beauty sector to foreign language courses.
Although the range of verticals and potential customers is quite wide, it is important to note that Telegram does not collect data about users. It often takes a good blacklist or whitelist to get into the relevant channel and not waste the budget.
As for the price and budget, it all depends on how you decide to run ads. An independent launch requires 2 million euros, which clearly exceeds the capabilities of an ordinary marketer.
Through marketing agencies budgets start at $1,500, and the minimum CPM in Telegram is 2 euros.
Main Sponsored ads features in Telegram:
- Content policy and moderation.
The advertising of Gambling, Betting, Nutra and Finance offers is quite strict, such ads often do not pass moderation, because it is considered misleading to users by the platform, and the verification process itself can take from three to five days. - Access to the Telegram Premium audience.
Such ads are hidden from users with Telegram Premium. - Targeting features.
They are limited, because Telegram does not collect user data, but the main targets for the country and OS are available. - Audience relevance.
Telegram takes into account channels with similar topics, but needs to be optimized in order to accurately get to the desired target audience. Such Telegram ads are placed in large channels, from 1000 subscribers. - Features for optimization and analysis.
There are no features for optimization and analytics, the number of views and CPM are available. Though you can make a so-called whitelist, choose which channels your ads will be shown in.
3. Telegram channel advertising posts
Telegram channel promotion ads is one of the varieties of unofficial advertising in the messenger, which can be purchased either directly from the owner of a particular channel or through advertising agencies.
As for the type and size of advertising, there is no special standard, each owner has its own prices and formats. Classically, this is an advertising post, limited by the number of words at the request of the owner, and can include photo and video content on demand.
It can look as native as possible, in the form of a recommendation from the owner or as an advertising post, it all depends on the agreement with the owner or agency.
Before choosing a specific channel on your own or through an agency, it is important to study its subject matter and audience engagement. You can also request statistics from the owner about the dynamics of subscribers growth and the number of unique views on posts.
If we talk about budgets, everything is individual and depends on the size of the Telegram channel, the ER and the estimate of the subscriber’s value from the exchange or the channel owner.
Main Telegram post ads features:
- Content policy and moderation.
Everything is by agreement, different channels accept different types of advertising, but agencies may have strict rules, it is important to clarify in advance. - Access to the Telegram Premium audience.
Posts are visible to users with Telegram Premium, but it is impossible to target them only. - Targeting features.
They are quite broad and include all the most common types of targeting. - Audience relevance.
You can choose the appropriate telegram channel for the post yourself, so the relevance depends on your subjective assessment of the potential audience, you can set it as accurately as possible. - Features for optimization and analysis.
There are no features for optimization and analytics, the number of views is available, you can request additional data on clicks from the owner.
Now you know what types of Telegram advertising exists, and you can compare them according to 5 main criteria and make your choice.
Best ways to work with native ads in mini-apps in Telegram
Most types of advertising in Telegram have been around for a long time and are not something new for marketers and potential customers, which cannot be said about the format of native advertising in mini applications from RichAds.
Let’s figure out how to get the most out of this exclusive format, we have collected our insights on working with this type of ads.
5 tips for launching native ads in Telegram mini apps
- Use at least 5 creatives.
As with any other format, A/B testing is very important, be sure to use different texts and icons to find the most converting approach. - Don’t narrow down your targeting settings.
With this format, it is important not to narrow down the OS and the user’s language at once in order to assess who clicks on your ad and find your target audience. - Choose a budget strategy that will increase traffic volumes.
It is important to add at least $30 for daily tests in order to get enough volumes for analysis and optimization, as well as choose the budget type ASAP — as soon as your bid wins the auction, you will receive traffic. This will help to increase the volume by up to 35%! - Set up the tracker in advance.
RichAds has integration with the most popular trackers on the market, that are planning a separate template for the new format, but for now the push template does a good job with a new type of advertising in Telegram. This stage is very important for further optimization and CR increase! - Optimize your campaign with the help of black and whitelists.
This final stage of campaign analysis is very important. With the help of black and whitelists, you can disable expensive or ineffective sources or target only the most relevant ones. Whitelists can be requested from the manager for free if you make a $500 deposit. He will also provide you with free creatives!
Another feature for optimization is Micro bidding, it allows to adjust bids for specific sources, increasing your CR and reducing campaign costs.
Conclusion
The audience in Telegram is really wide and open to new types of advertising, especially if you know exactly how to work with them.
Be sure to test the exclusive format of native advertising in Telegram mini-apps from RichAds to get fresh converting traffic today!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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