Advertising Finance offers on push ads is an effective enough strategy to approach leads and lure them into marketing funnels. But appropriately attractive titles for Finance ad creatives might sufficiently improve the engagement rate as well!
In this article, RichAds ad network’s team will share the best practices for Finance titles and creatives!
What attracts the Finance target audience?
Finance vertical in affiliate marketing is a very popular niche that unites many various products, but the eventual target audience among them is quite alike. All the users interested in Finance products more or less share the same intention: make money without putting much effort in it. That applies to all the categories within the niche: trading, investments, insurance, loans, banking cards and various digital currencies exploration.
Emphasising the relative simplicity to get a hold of such services is a good start to work with Finance traffic. Of course, every product features its own specifics for which creative approaches can’t be extrapolated to the others. The important part is to play by the general motives as subtly as possible, it would allow a much more lasting approach to cover different audiences.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Examples of push creative titles for Financial offers
There are many formulas to compile push ads creatives, nothing less to say about appropriate titles for each vertical and various groups of products within niches, especially regarding Finance offers. We at RichAds have been working with Finance traffic long enough to notice that it takes a couple of seconds for users to evaluate if the offer is relative for them, and those moments are spent on catching the title and description of the ad.
It’s important to keep it short and precise as the push titles contain no more than 30 characters, while the description must be limited to 45 characters.
Below, we shared some popular examples of push creatives to promote Finance offers and broke down the approaches for titles and descriptions!
1. Make it look simple enough
Finance vertical itself lives off the fact that such products provide simple and effortless way to earn money online, which can be specifically highlighted in titles. No need to get into the details or try to elaborately explain the service, you might just stick to the common formula of stating that the deed is totally paying off and it can be done by anyone. For example: “Earn twice your income in seconds!”
2. Hint on a success story
Impressive stories of how people came into big money from nothing are very effective and frequently used to advertise Financial products in affiliate marketing. For titles there’s no need to tell the entire legend, just make a hint on it. The crucial part here is to make it relatable for the audience, which can be additionally empowered by an appropriate push notification icon. For example, it might instantly state something like “Here’s how I got rich from zero!”
3. Ask a pointy question
Directly addressing the audience is what web and mobile push notifications are truly great for, so exploiting this while compiling catchy titles for Finance offers is only natural. The question shouldn’t be neccessary related to the product or service itself, but it must accurately point out the targeted audience. For example, such titles might be like “Looking for deposit-free income?”
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
4. Highlight the innovation
The niche audience is well-aware of how a new technology can literally be a gold-mine, especially if plays along the current trends. Users expect anything from a fresh revolutionary technology, so highlighting that right away in the title might work just great for ambitious Finance products. For example, since artificial intelligence tools are currently at the top popularity, the title might look something like “Earn with a new AI money bot!”
5. Emphasise the superlative
Claiming that something is completely outstanding is an old trick for push ads titles, but it doesn’t mean that superlative forms aren’t attracting users for Financial products. Keep in mind that such strong words are just an instrument to catch the attention and you shouldn’t really overkill that, otherwise it will make a reverse effect — rejection. For example, you can keep the title impressive but suble like “Best ways to earn money online!”
6. Jump straight to the numbers
While the entire niche is built on making big money, no wonder that the Finance audience is almost willing to be impressed by sweet numbers in titles. Approaching the audience straight away with a specific amount not really usual to anything people would expect can catch the attention and engage into at least having a peek at the lucrative offer. For example, such push notification titles could be like “Making $93k here is not a limit!”. This is also appliable for banking offers, as highlighting big loans might work on the interested audience segment.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
7. Urge to act now
Though a good call-to-action (CTA) undoubtedly makes the essential part of every push ads title, initiating the sense of urgency might positively affect the engagement to Finance offers. It’s best to avoid hurring people up directly as it might overwhelm the users and push them away. For example, you might use popular ‘Breaking news’ or other forms to make it feel like the decision is to be made fast like “Join for high payouts RIGHT NOW!”
Conclusion
Mastering the Finance offers titles on push notifications is not really a hard task since the vertical includes many various subniches fit as for universal approaches as well for more specific and product-oriented ones. The golden rule is to emphasize the money earning process accessible, subtly engaging the audience into more thorough exploration of the particular product.
We at RichAds have been working with Finance traffic for years now, allowing marketers to launch push advertising campaigns in over 220 geos worldwide. With such experience we’ve excelled at making our ad platform meet all the essential and advanced needs of affiliates, providing industry-standard optimization tools and conversion trackers integration possibilities. Don’t rely only on converting titles, run profitable Finance ad campaigns on RichAds’ top quality traffic!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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