RichAds 2.0: Major Updates to Rocket Traffic

Olga Dashuk
Sep 17, 2020
4 min

As a result of the recent game-changing ad platform’s updates, RichAds is coming to its full-fledged version 2.0. Let’s check the hottest features we have implemented and tested this summer, why they work in affiliate marketing, and what’s coming soon.

User Interface 2.0

To be a performance-driven platform, we implemented a more friendly UI with a lot of functions for you to succeed.

From the very start, there are all ad formats at your fingertips with the most performing niches for each.

Added useful links, tutorials, and explanations for ads set up and optimization (Micro Bidding, Target CPA, etc.).
Up to 10 creatives for a test: icons, main images, texts, and links, with previews.
Smart account navigation to help you launch campaigns in minutes.

Below we have a close look at the new RichAds features and how they boost your performance.

Premium Sources From The Start

We collect and update the groups of sources with the best conversion, and present them to you in your account. In other words, Premium Subscriber lists are the groups of websites on which your ads will perform best. To be exact, 7x better on the average. More info is here.

This is a unique opportunity to test your offer on push notifications ads, pop, or native traffic without extra ad spend and get results.

To add fresh lists of audiences, click Turn on New lists automatically button.

It’s that simple.

Hack: If you need whitelists exactly for your offer and GEO, contact your account manager and we will share the sources with the most converting traffic with you.

Join RichAds

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Device Manufacturer and Model Targeting

Targeting Options are one of the flagships of RichAds. From now, you can apply certain Device Manufacturers and Device Models to your ad campaign.

Some examples of use

Target only modern phone models to exclude the risk of their low efficiency for your ads (low resolution) or your offer (online games, VPNs, casinos, etc.).
Target cheap mobiles for Sweepstakes, Gambling, or low-cost Nutra and e-commerce offers.
Target the latest expensive phones to promote luxury e-commerce (product or service).
Make sure you don’t target just devices unpopular in your GEO.

Depending on your offer, there can be even more creative ways to use this targeting and outrun competitors for more quality traffic.

Best Practices for Targeting (%)

A variety of targeting options has the other side of the coin. If you haven’t explored your GEO enough, you can choose unfavored Carrier, OS, Browser, etc., and lose traffic.

Percent of targeting in your account will help you. For example, 43% of OS available for targeting in India is Android 9. And iOS is almost not used in Sudan and some other countries.

Adscore Traffic Verification

We focus on the thorough check, analysis, and prevention of fraud traffic with our algorithms and technology based on big data. Recently, we’ve also added Adscore services to ensure third-party verification.

It means that such kinds of traffic as proxy (from countries out of your targeting), low-quality (from out-of-date devices), and bot are successfully banned.

Presets for Automated Rules

If you haven’t set up Automated Rules before, you may need to check the presets for it. The example of using this feature for optimization is right in your account.

Remember, there are a number of ads setting which performance you can auto control: Creatives, Campaigns, Sites, Devices, etc.

RichAds Expert’s Tip: Prepare up to 10 creatives for your native ad campaign. Creatives are very important for this ad type and even the most unexpected variant may play out.

Clicks & CPC Predictor

When launching Native Ads, you now check the predicted performance: the number of clicks and their cost in your account. The predictions are made automatically according to your GEO, CPM, and Technology targeting.