Telegram advertising

Over the years, Telegram has tremendously grown, now covering almost every part of the world with close to 1 billion active users monthly. Obviously, such a large messaging environment to address massive audiences couldn’t be missed as an advertising opportunity.

In this glossary term RichAds ad network’s team will overview what Telegram ads are, how many ways to advertise in there and how they cover Mini Apps!

What is Telegram ads: 3 main types

Telegram ads is a term for all forms of advertisements shown in the messenger, from the official platform to promoting posts in public channels and in-pages in Mini Apps. Basically, all the popular advertising types are already well explored in Telegram, featuring various ad networks and agencies that allow marketers to optimize buying traffic.

Advertising on Telegram channels

While looking up options on advertising in Telegram channels, there are usually two popular ways: official Telegram ads with ‘sponsored messages’ and promotional posts. Eventually, both of the options can coexist in a single Telegram channel.

Sponsored messages are most likely the first thing marketers look at while searching for ways on launching Telegram ads. These are run via the official Telegram advertising platform and are displayed in the very bottom of channels, usually marked as ‘sponsored’. Only the channels with over 1000 subscribers can show such Telegram ads, while the products are being carefully moderated according to the platform’s guide policies (usually, excluding most of the top affiliate marketing niches). Nonetheless, sponsored messages can be turned off by Telegram Premium users regardless of the channel owners’ wish.

Advertising posts are probably the most common Telegram advertising option in channels nowadays. Publishing ads as posts in its turn can be done two ways: having agreements with a channel owner or by Telegram ad agencies and affiliate programs. Regarding the work with owners directly — everything must be negotiated individually from scratch, while Telegram advertising agencies basically just automate this process and provide a base of channels with ability to post ads according to ad preferences.

Telegram ads in Mini Apps by RichAds

Mini Apps in Telegram offer almost the same advertising possibilities as those in channels and chat bots, while lacking official sponsored messages. But in case with Mini Apps the common ad placing workflow gets tricky: negotiations with each app owner to place advertisements, specific integrations for in-app ads and low-response formats. For a while this problem remained unsolved, even though the popularity of Mini Apps grew, especially with the rise of tap-to-earn clickers.

Recently, we at RichAds launched a new advertising opportunity for Telegram Mini Apps that became a game-changer. Since such apps operate more like a web page opening in a separate window, we exploited the technology and launched an innovative ad format in Mini Apps that doesn’t take much to launch. App owners seamlessly integrate the ads without any third-party changes to the interface required, while marketers can easily set up and launch on a self-serve platform!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are the benefits of Telegram advertising in Mini Apps at RichAds?

Telegram ads in Mini Apps by RichAds ad network are simply banners that hover above the bottom of the app with a small icon, short title (up to 30 characters) and description (up to 60 characters). Basically, such advertisements operate more like in-page ads which only benefits Mini App users’ response rate!

• High response from relevant audiences.
  This Telegram ads format is fresh and noticeable, providing an increased response rate from users in Mini Apps. The approximate audience coverage already exceeds 70 million active users worldwide from North America to Asia, while we prioritise popular clicker games as traffic sources for Telegram advertising in Mini Apps.
• Affiliate-friendly moderation.
  The official Telegram ads are full of restrictions for many categories of products, including online casinos, nutraceutical products, fintech platforms, which makes it highly challenging to promote various affiliate marketing niches there. Moderation at RichAds is more lenient to popular verticals like Gambling, Finance, Betting, Nutra, Dating, etc.
• Self-serve ad platform for campaign setting up and optimization.
  Unlike official ads and agencies, our Telegram ads target users directly, not just by specifically choosing channels. So at RichAds marketers get access to such targeting parameters as geo, OS, language, Telegram account premium status, type of traffic, schedule and are able to set up everything from creatives to CPC bids and optimization! From a deposit of $500, account managers can assist in setting up campaigns, along with providing whitelists for the exact geo and offer.
• Affordable advertising costs.
  Low competition due to freshness of the Telegram ads format makes it quite cheap to run campaigns at RichAds! For now, the minimal cost per click on Telegram traffic in Mini Apps starts from $0.02, while marketers still can utilize optimization tools to reduce costs on advertising and increase profits.

Top geos to launch in with Telegram ads

According to campaigns data on Telegram ads at RichAds, the traffic volumes on this ad format grow in almost any country from Tier 3 to Tier 1 where the messenger is popular. For now, the geos which target audience responds best to Telegram advertising in Mini Apps are:

• USA;
• Germany;
• Indonesia;
• Ukraine;
• India;
• Nigeria.

Best categories for Telegram advertising traffic

Since moderation poilicies on advertising content at RichAds are completely independent from the official Telegram ad platform and much more affiliate marketing friendly, many categories find their target audience among Mini App users. To get the right impression, advertisers have been very pleasant and got profitable from these promoting products lately:

• E-Commerce;
• Gambling;
• Betting;
• Finance;
• Nutra.

We regularly update our reports on the best geos and verticals at RichAds on a monthly basis, including for Telegram traffic! So if you want to be ahead of the comptetition and learn all the trending and profitable geo-vertical bundles on popular advertising formats, then check it out!

What are Telegram ads costs for promotion?

Sponsored messages and ad agencies usually charge marketers by the CPM (cost per mille) model when marketers pay for every 1000 impressions on ads, evaluated by the channels selected, amount of subscribers there or other fixed metrics. At RichAds, the minimal Telegram ads price starts from $0.02 per every click on the advertisement in Mini App, which ensures paying for the first engagement point rather than just a view. Additionally, our platform provides analytics and optimization features to detect and reduce traffic costs, while increasing the conversion rate on promising sources.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Telegram advertising campaigns in Mini Apps at RichAds

Here, you will find a comprehensive flow of Telegram ads campaigns on RichAds advertising platform!

1. Sign up at RichAds and create a Telegram ads type campaign.

First, you need to register an advertiser account at RichAds, then top up your balance of minimum $150 (available via wire transfer, bank cards, PayPal, Capitalist, Payoneer, alternative online paying methods). After that you need to choose Telegram ads format among other traffic sources on our platform.

2. Choose the type of Telegram advertising creatives.

Now we have native and banner types of creatives available for Telegram ads at RichAds, more formats will be added soon, the main difference is that for native ads you can add only icons, no banners are available.

3. Add from 5 to 10 creatives.

Initially, it’s very important to test approaches to determine the best converting one. For that, you need to create about 5-10 creatives for your Telegram ads campaign, trying different icons (you can find those very similar to push traffic icons), titles and messages that could potentially attract various target audiences groups by socio-demographic parameters such as age, gender, income, etc.

4. Adjust targeting options for Telegram ads.

At RichAds marketers can target audience by a country (over 220 geos available worldwide), OS, app language and Telegram premium subscription. Clicks cap option allows to customize ad frequency, while the recommended setting would be 1-2 clicks in a day, otherwise the advertisements will appear to the app users endlessly and charge for each click. Also, you can specify what type of Telegram ads traffic you run: motivated that benefits users with rewards, or just promotional. Narrowing down the targetings by Telegram premium users and motivated traffic parameters could limit the traffic volumes.

You can check the actual data on daily users by geos for Telegram advertising at RichAds by clicking the ‘Traffic volumes’ option.

5. Set up budgeting for Telegram advertising campaign.

In terms of bids, it’s better to contact your manager to learn which one will work best for the chosen geo, so you don’t overspend the budget yet get enough traffic volumes.

As for the budget, test at least 10 conversion prices to understand whether your campaign works properly or not. It’s also better to choose an “ASAP” budget type to start getting traffic as soon as your bid is a winning one!

6. Optimize campaigns to manage Telegram ads performance and costs.

First of all, it’s required to set up a postback, so the data on traffic sources performance could accurately attributed with conversions and conveniently displayed. For that, you can check our detailed guides on setting up tracking with RichAds!

You can manually optimize the advertising campaigns by deactivating poorly converting traffic sources aading them to blacklists, or by prioritising well performing sources adding them to whitelists. Also, you can customize the bids on particluar tagerting parameters with Micro bidding, for example, to lower a bid on a badly performing option.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

• RichAds revolutionary release: new Telegram ads format now available on the platform;
• Telegram ads: where to buy and how does it work;
• Best types of Telegram Ads for affiliate marketing in 2024;
• Telegram clicker games: what are they and how do they work;
• How to create and launch Telegram ads campaign;