Telegram ads pricing in 2025: How much do they cost?

So, how much do Telegram ads cost? Find out in the article!

Most common types of Telegram ads

Before getting down to Telegram ads cost, let’s see which formats are actually available on the market and briefly compare their pros and cons.

Basically, as of now there are three of them — native ads in Telegram mini apps, Sponsored Telegram ads (official format), Advertising posts in Telegram channels.

1. Native ads in Telegram mini apps

Native advertising in Telegram mini-applications is a novel promotional format at RichAds that integrates ads seamlessly into the app’s content, resembling push ads if used with banners or in-page push ads, only with icon and text. Unlike traditional Telegram ads, these ads appear above the main content without clear sponsorship labels, making the ads more native-like.

Such ads usually appear in different apps, like clickers, casual games and other entertainment apps in Telegram.

Main pros:

• Less intrusive.
  Ads feel organic and are less disruptive.

• Higher engagement.
  Brand new format can lead to better click-through rates.

• Various targeting options.
  Advertisers can focus on Premium and non-Premium users, as well as Motivated and non-Motivated audience.

• Cost-effectiveness.
  Lower CPC compared to traditional ads.

• Broad audience.
  Extensive user reach in popular applications.

• Optimization tools.
  Features like blacklists and whitelists enhance targeting precision.

Main cons:

• Limited awareness.
  Users may not recognize ads as promotional.

2. Sponsored Telegram ads (official format)

Sponsored ads on Telegram consist of text limited to 160 characters and include a “Sponsored” label. These ads are displayed in channels with at least 1,000 subscribers and can redirect users to the advertiser’s Telegram channel, website, or chatbot. While suitable for various services—from beauty to language courses—Telegram does not collect user data, making targeting less precise.

Main pros:

• Wide reach.
  Access to a broad audience across diverse niches.
• Precise targeting.
  Telegram finds channels with related topics, yet correct optimization is required.
• Direct engagement.
  Ads redirect users to specific channels or websites.
• Simplicity.
  Easy to set up with clear character limits.

Main cons:

• Limited formats.
  Only text ads are allowed; no banners or videos.
• Strict moderation.
  Ads related to iGaming, Finance, and similar topics face rigorous checks and may be rejected.
• Optimization challenges.
  Minimal analytics and targeting options require careful channel selection to maximize effectiveness.
• Premium users not available.

The ads are targeted only on usual users, Premium subscribers are deprived from ads.

3. Advertising posts in Telegram channels

Telegram channel ads are a form of unofficial advertising that can be purchased directly from channel owners or through advertising agencies. 

Each channel has its own pricing and format standards, often resulting in unique advertising posts that may include text, images, or videos based on the owner’s preferences. 

These ads can appear as native recommendations or straightforward promotional posts, depending on the agreement.

Main pros:

• Flexibility.
  Various formats and pricing options tailored to individual channels.
• Native integration.
  Ads can blend seamlessly with regular content, enhancing user engagement.
• Audience selection.
  Advertisers can choose channels that align closely with their target audience.
• Access to Premium users.
  Posts reach Telegram Premium subscribers, expanding potential visibility.

Main cons:

• Inconsistent standards.
  Lack of uniformity in ad formats and pricing can complicate planning.
• Limited analytics.
  Few optimization tools are available; advertisers must rely on channel owners for detailed performance data.
• Variable engagement.
  Audience relevance depends on subjective assessments, which may not always yield optimal results.
• Moderation variability.
  Different channels have distinct content policies, leading to potential advertising restrictions. 

By understanding these aspects,you can choose the desired format, now let’s see the cost of Telegram ads!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram advertising costs in 2025: all formats covered

If you’re interested in budgeting for Telegram ads, let’s see how much each format will cost you.

Cost of Telegram ads in mini apps

Here everything’s pretty simple, as RichAds offers this format exclusively, offering its extensive traffic source database. 

With CPC rates starting at $0.02 and a minimum deposit of $150, it provides a really affordable alternative to conventional channel advertising. Many mini-apps on the platform boast over 10 million users, contributing to a growing Telegram user base exceeding 70 million globally.

The deposit can be paid via bank cards, wire transfer, Capitalist and Payoneer or alternative payment methods.

Pricing of Sponsored Telegram ads

Independent ad launches require substantial starting budgets, like at least 2 million euros, while agency-managed campaigns start at $1,500. The ads work on CPM basis per 1000 impressions, 1 euro in any topic or 0.5 euro in Politics.

Advertising posts in Telegram channel cost

Here everything can be completely different depending on the author of the channel, its topic and amount of users. In terms of news or comedy channels the price per 1000 views is $1, while for IT and business channels the price starts from $10 per CPM.

Now that you understand Telegram ads’ cost, let’s see where such ads can be found in 2025!

Where to buy Telegram ads in 2025?

Obviously, it all depends on the chosen format.

Native ads in Telegram mini apps can be found exclusively at RichAds ad network and launched via personal manager or independently, as an affiliate wishes. Our managers help with free creatives, setup and optimization tips. 

What concerns other formats, the conditions are negotiated personally. If you choose official Telegram sponsored ads, it’s crucial to find an intermediary agency, like OneSpot or similar one. In terms of Telegram channel advertising, there’s usually a pinned post in the Telegram channel with a contact for advertising, or even conditions.

Conclusion

Now you have all the full info for choosing a format, taking into account its pros, cons, costs and buying conditions.

Don’t miss your chance and be one of the first to earn on Telegram ads at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.