How to run Telegram Ads: setup, budget, and audience tips

Why choose Telegram ads in TMA for your campaigns?

Before getting down to the actual guide on how to run Telegram ads, let’s see why choose Telegram ads in TMA by RichAds.

Telegram ads in TMAs at RichAds come in different shapes and forms, those can be push-style banners, interstitial banners or videos, as well as embedded banners. They aren’t labeled as ads and appear in such mini apps as clickers and tap-to-earn games, without disrupting users.

What are the pros and differences when it comes to traditional Telegram ads? Let’s have a quick overview!

Telegram ads in TMAs advantages:

• Affiliate-friendly content policy.
  It’s no secret that official Telegram ads policy can be strict when it comes to iGaming or Finance offers, while at RichAds you can run ads on any vertical without restrictions.
• Zero blindness format.
  Users aren’t familiar with such ads in TMAs, so they won’t skip them so quickly, and affiliates will get higher CTRs and better results.
• Opportunity to target Premium users and choose Motivated vs Non-Motivated users.
  While classic Telegram ads do not allow to launch ads on Premium users, ads in TMAs have this opportunity. You can also choose the desired audience type — Motivated vs Non-motivated.
• Possibility to choose users with positive Wallet balance.
  There is an opportunity to target only users who have money on their Telegram account, which can be potentially even more profitable as they already have money to pay for the product advertised.
• Low pricing.
  In comparison with usual Telegram ads, advertising in TMAs is more than affordable to affiliates with any budget, push style ads start from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Telegram ads: step-by-step instruction

Below RichAds team has compiled a full guide on how to create Telegram ads, from the very beginning like research to the final optimization step.

Step#1. Choose the niche and GEO for Telegram format

As for any other campaign, it’s crucial to determine which offer and GEO to choose for Telegram ads format. Currently, the potential audience of Telegram ads at RichAds is over 70 million users worldwide, yet in some countries the messenger is used the most.

Top GEOs for Telegram ads at RichAds now:

In terms of niches, you can choose any you like, just consult your manager, yet there are offers that work best of all on such traffic.

Best niches for Telegram ads at RichAds:

Gambling
Finance
Betting
Trading

We’ve also made a research of GEOs and niches that are trending for Telegram ads in TMAs at RichAds at the moment.

Best geo-vertical bundles to run Telegram Mini Apps ads now

You can always check the freshest countries and verticals for launch in the “Best GEOs and verticals” report. 

Step#2. Research your audience behavior

It doesn’t matter if you choose Tier 1 or 3, Gambling or Dating, you need to check the typical audience behavior in Telegram. For instance, in the USA it is mostly men who make purchases online, same works for India, while active ages differ.

For some niches, like iGaming it’s also crucial to research payout options and most popular Telegram casinos, it will help in creatives generation.

Check out Telegram ads tutorials for specific GEOs:

• How to advertise on Telegram in the USA: a complete guide
• How to advertise on Telegram in India: a complete guide

Step#3. Choose Telegram creative type and add 5-10 promos

As we’ve mentioned before, there are 5 types of Telegram ads in mini apps and 1 type in bots at RichAds, on their examples we’ll show you several different approaches for various niches.

• Luring pics for Dating offers.
  You can use different types of women for Dating apps, or AI apps that imitate romantic interest to attract attention. Highlight any details, like Dating, or real meetings in specific GEOs.

• Bonuses and urgency for Gambling offers.
  For iGaming offers you can highlight special promos and pros, like freebets, spin wins, or some registration freebies, yet highlight that the offer is limited by time using imperatives.

• Real stories for finance and business.
  Make your ad personalized, tell stories from finance experts or startup founders to stand out in a crowd and boost brand reputation. People want to believe in fast financial success, give it to them!

• Use video ads for any vertical.
  The point of such ads in Telegram is that they’re really attention-grabbing, interactive and are possible to skip only after 10-20 seconds, so you have time to grab attention for any niche!

• Playable ads to show your product in motion.
  Ideal for iGaming slots or gamified products, as it shows a demo version of your game or mini app!

Step#4. Set widest targeting 

Targeting is an important step in our Telegram ads tutorial because many beginners do it wrong. Limiting targeting during first tests on Telegram is the worst idea, it’s better to just choose your GEO, and not limit OS and languages at this point.

It’s also a good idea to limit impressions to 1-2 clicks per user daily not to be annoying for the audience, that’s a common approach for any Telegram campaign to gain better results.

Step#5. Decide on audience type

For Telegram traffic you can apply such filtering as Premium users, Motivated vs Non-motivated audience as well as users who have Positive wallet balance.

We’d also recommend not to target only one user group, it’s better to launch several campaigns for different users simultaneously.

For instance, don’t create a campaign solely on Premium users, run 2 campaigns at once — for all the users and those who have Premium. This way you’ll get enough traffic volumes and compare the results.

Step#6. Determine your daily budget and select correct bid

It’s advisable to speak with your manager to determine the best bid to ensure you receive adequate traffic for your testing phase for a specific GEO. What concerns minimal pricing, push style ads start from 0.015$ CPC, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

Regarding your budget, establish your target cost per conversion and consider testing a budget that is ten times that amount. This approach will allow you to assess the effectiveness of your campaign more accurately.

Step#7. Analyze and optimize

The final yet crucial step is optimization. Blacklists and whitelists can be used at RichAds to make the process easier. Well-performing sources should go to the whitelist, and non-performing sources — regardless of whether they are too expensive or have low conversion rates— such sources are usually sent to the blacklist.

You can manually optimize campaigns using publisher and site IDs from your tracker, or can choose to pay a $500 deposit to RichAds and receive a personal manager who will take care of everything for you!

Conclusion

Now that you know all about how to run Telegram ads in 2026, and can easily use this guide as a manual, following the aforementioned steps easily.

Go ahead and test Telegram ads in TMAs by RichAds to get increased CRs today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

FAQs: how to advertise on Telegram

How do you set up Telegram Ads step by step?
Here’s your step-by-step Telegram Ads tutorial from the RichAds ad network‘s team:

1. Choose format and niche: RichAds offers 5 TMA formats (push-style, interstitial, video, embedded banners, playable ads) and ads in bots.
2. Add creatives: Upload 5-10 different creatives for testing to find the winning options.
3. Set up basic targeting: Start with broad GEO, OS, and language settings to gather initial performance data, then refine.
4. Implement click caps: Set 1-2 clicks per user per day, so ads don’t annoy your audience.
5. Choose audience filters: At RichAds, you can target Telegram Premium subscribers, motivated vs non-motivated audience, and users with positive wallet balances.
6. Set bids and budget: Consult your manager for optimal bid levels based on GEO and goals.
7. Launch and optimize: Once live, use whitelists, blacklists, and micro-bidding to improve results.

What budget is needed to start Telegram advertising?
When launching Telegram advertising, affiliates usually start with a daily budget of around $25-$75 to gather enough data and evaluate performance. Push-style Telegram ads from the RichAds ad network cost $0.015 per click. CPM-based formats like interstitials or video ads require higher starting bids. As a general rule, allocating around 10x your target CPA helps ensure you collect meaningful insights before scaling.

How to choose the right audience in Telegram Ads?
Start with broad parameters such as country and language, then gradually move toward more refined segments. RichAds ad network offers more targeting options than the official Telegram Ads platform, so you can target Telegram Premium subscribers and users with active wallet balances and filter the audience by motivation. A more detailed approach helps relocate budgets to higher-performing traffic.

What targeting options work best in Telegram campaigns?
To effectively advertise on Telegram, set targeting by GEO, language, and OS. RichAds ad network also provides more advanced options, including Telegram Premium subscription, wallet balance status, and motivation. Additional controls like click caps and ad scheduling also help improve conversions by preventing audience fatigue and delivering messages during peak engagement hours.

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