CTR of Push Notifications: How to Increase Clickability of Your Campaigns

Increasing the click-through rate by matching current events

The right time is the key to successful campaigns and dream conversions. Holidays, crucial ballgames ⚾, bigger sales can skyrocket the CTR of push notifications. Every man and his dog in the marketing sphere has been already used this trick. And yep, it works… 

Last time lots of affiliate marketers hyped on the “Games of Thrones” final making a fortune. Winter is coming… As well as your profit!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Do emojies help with CTR on push ads?

Today chatting without emojis is hard to imagine. People got used to them and sometimes messages without emoji are perceived as negative. Why not use these habits in your ads? Add some good vibes! Besides, the vivid detail will attract users’ attention to your message and increase the probability of a click. Just one relevant emoticon and we guarantee the growth of CTR. But you should always go easy. ?

Set up macros with geolocation in headlines

Affiliate marketers are trying to attract the audience’s attention using all possible ways. Push traffic doesn’t have segmentation, so this task can be quite complicated. There is a way out! Specify the city of the offer in the push notification. It will help to make it more targeted. For dating offers this trick is especially effective, but geolocation can work with other types of offers as well. 

Macros of geolocation are standard — two square brackets and + CITY = [CITY]. 

Add this macros into the title or description and the system will pull the name of the city in which the user is located in the text of the push.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Improve push-notifications’ CTR by using the New Subscribers Only function

New Subscribers Only is the platform’s function that will help to increase CTR. It’s easy: you can show notifications only to those users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively. ?

That’s why we recommend launching one campaign with a new audience. Then you can compare results. 

Add more creatives to get higher click-through rate for push campaigns

Our experience shows that one creative for a campaign is not enough to get a high CTR. Launch a campaign with several variants of creatives to single out the best one. Even when you have found a good creative change it on time to avoid burnout. New images and texts are likely to attract an audience than push notifications that users have already seen before.

Conclusion

Now you know all the common best practices how to affect CTR of push notifications advertising, while you can test them right now at RichAds! We offer launching in over 220 geos from Tier 3 to Tier 1, as well as providing all the essential campaign launching and optimization functionality. Increase the results of your push campaigns with quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.