CTR of push notifications: How to increase clickability of your campaigns

How to make people click on your push notification? The more users join the affiliate marketing sphere, the greater a chance to use notification which will hardly impress your potential clients. In this article, we will share with you our thoughts on how to make your push catchy and how to increase CTR. 

Use holidays as a reason to launch a campaign

how to encriese CTR on push

The right time is the key to successful campaigns and dream conversions. Holidays, crucial ballgames ⚾, bigger sales can skyrocket the CTR of push notifications. Every man and his dog in the marketing sphere has been already used this trick. And yep, it works… 

Last year lots of affiliate marketers hyped on the “Games of Thrones” final making a fortune. Winter is coming… As well as your profit!

What about emoji?

why Ctr may be low and how to deal with it

Today chatting without emojis is hard to imagine. People got used to them and sometimes messages without emoji are perceived as negative. Why not use these habits in your ads? Add some good vibes! Besides, the vivid detail will attract users’ attention to your message and increase the probability of a click. Just one relevant emoticon and we guarantee the growth of CTR. But you should always go easy. ?

Set up macros with geolocation in headlines 

ways to encrease click-to-rate or CTR on Push

Affiliate marketers are trying to attract the audience’s attention using all possible ways. Push traffic doesn’t have segmentation, so this task can be quite complicated. There is a way out! Specify the city of the offer in the push notification. It will help to make it more targeted. For dating offers this trick is especially effective, but geolocation can work with other types of offers as well. 

Macros of geolocation are standard — two square brackets and + CITY = [CITY]. 

Add this macros into the title or description and the system will pull the name of the city in which the user is located in the text of the push.

Add a new audience using the New Subscribers Only function

why Ctr may be low and how to deal with it

New Subscribers Only is the platform’s function that will help to increase CTR. It’s easy: you can show notifications only to those users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively. ?

That’s why we recommend launching one campaign with a new audience. Then you can compare results. 

Add new creatives

ways to encrease click-to-rate or CTR on Push

Our experience shows that one creative for a campaign is not enough to get a high CTR. Launch a campaign with several variants of creatives to single out the best one. Even when you have found a good creative change it on time to avoid burnout. New images and texts are likely to attract an audience than push notifications that users have already seen before. 

Let’s go back to the basics. What is most important in CTR is to make push maximum different from competitors’ offers and maximum personalized. Sometimes to get nice results creative approach and cool imagination are enough. But RichAds experts recommend not to forget about the platform’s functions — features can give a competitive advantage. 

Follow our recommendations and get much profit with RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Find 30 Ad Strategies to Increase CTR here.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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